ForumCon: Addictive Communities, Richard Millington
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ForumCon: Addictive Communities, Richard Millington

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ForumCon 2014

ForumCon 2014

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ForumCon: Addictive Communities, Richard Millington Presentation Transcript

  • 1. How to build Addictive Communities Richard Millington @RichMillington The secrets behind the world’s most addictive communities FeverBee.com
  • 2. 2FeverBee Community Consultancy @RichMillington We researched the ! success rate of online forums
  • 3. 3FeverBee Community Consultancy @RichMillington
  • 4. 4FeverBee Community Consultancy @RichMillington Most new forums fail to ! reach 100 active members
  • 5. 5FeverBee Community Consultancy @RichMillington How can we build ?addictive communities
  • 6. 6FeverBee Community Consultancy @RichMillington Base the concept upon an existing motivation1)1)
  • 7. 7FeverBee Community Consultancy @RichMillington
  • 8. 8FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  • 9. 9FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  • 10. 10FeverBee Community Consultancy @RichMillington
  • 11. 11FeverBee Community Consultancy @RichMillington
  • 12. 12FeverBee Community Consultancy @RichMillington
  • 13. 13FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  • 14. 14FeverBee Community Consultancy @RichMillington
  • 15. 15FeverBee Community Consultancy @RichMillington
  • 16. 16FeverBee Community Consultancy @RichMillington
  • 17. 17FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  • 18. 18FeverBee Community Consultancy @RichMillington
  • 19. 19FeverBee Community Consultancy @RichMillington Pleasure Pain Hope Fear Social acceptance Rejection Source BJFogg.com
  • 20. 20FeverBee Community Consultancy @RichMillington
  • 21. 21FeverBee Community Consultancy @RichMillington
  • 22. 22FeverBee Community Consultancy @RichMillington SOCIAL INCLUSION
  • 23. 23FeverBee Community Consultancy @RichMillington SOCIAL INCLUSION
  • 24. 24FeverBee Community Consultancy @RichMillington SOCIAL REJECTION
  • 25. 25FeverBee Community Consultancy @RichMillington MOST EFFECTIVE MOTIVATIONAL APPEALS No appeal Pleasure Pain Hope Fear Social inclusion Social rejection
  • 26. 26FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure Pain Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 27. 27FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 28. 28FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 29. 29FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 30. 30FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 31. 31FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 32. 32FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection N/A MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 33. 33FeverBee Community Consultancy @RichMillington No appeal 8% Pleasure 25% Pain 29% Hope 15% Fear 15% Social inclusion 37% Social rejection N/A MOST EFFECTIVE MOTIVATIONAL APPEALS
  • 34. 34FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Ask newcomers motivation-based questions! 2) Align concept with an existing motivation! 3) Change first contribution to a motivating question
  • 35. 35FeverBee Community Consultancy @RichMillington 2) Initial Feedback
  • 36. 36FeverBee Community Consultancy @RichMillington How many members don’t make a ! second contribution ?
  • 37. 37FeverBee Community Consultancy @RichMillington 40% - 90%
  • 38. 38FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  • 39. 39FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  • 40. 40FeverBee Community Consultancy @RichMillington 0" 10" 20" 30" 40" 50" 60" 5" 10" 15" 20" 25" 30" 35" 40" 45" 50" 55" 60" 65" 70" 75" 80" 85" 90" 95" 100" 105" 110" 115" 120" 125" 130" %"members"who"make"a"second"contribu3on" Response to initial post by hours
  • 41. 41FeverBee Community Consultancy @RichMillington 30# 40# 50# 60# 70# 80# 90# 100# 5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295# %"members"who"make"a"second"contribu3on" Response to initial post by minutes
  • 42. 42FeverBee Community Consultancy @RichMillington 30# 40# 50# 60# 70# 80# 90# 100# 5# 15# 25# 35# 45# 55# 65# 75# 85# 95# 105# 115# 125# 135# 145# 155# 165# 175# 185# 195# 205# 215# 225# 235# 245# 255# 265# 275# 285# 295# %"members"who"make"a"second"contribu3on" Big difference! Response to initial post by minutes
  • 43. 43FeverBee Community Consultancy @RichMillington Respond within 15 minutes
  • 44. 44FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  • 45. 45FeverBee Community Consultancy @RichMillington 1) Why do you think that?! 2) Have you also found …. ? ! 3) People interested in {x} might agree…! 4) Reveal something personal! 5) Don’t solve the problem*
  • 46. 46FeverBee Community Consultancy @RichMillington 1) Speed! 2) Ask a good question! 3) Impact
  • 47. 47FeverBee Community Consultancy @RichMillington Prick the ego
  • 48. 48FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Respond quickly! 2) Respond with a question! 3) Demonstrate impact
  • 49. 49FeverBee Community Consultancy @RichMillington Ensure members feel unique 3)
  • 50. 50FeverBee Community Consultancy @RichMillington
  • 51. 51FeverBee Community Consultancy @RichMillington
  • 52. 52FeverBee Community Consultancy @RichMillington
  • 53. 53FeverBee Community Consultancy @RichMillington
  • 54. 54FeverBee Community Consultancy @RichMillington
  • 55. 55FeverBee Community Consultancy @RichMillington
  • 56. 56FeverBee Community Consultancy @RichMillington
  • 57. 57FeverBee Community Consultancy @RichMillington
  • 58. 58FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Ask members what makes them unique! 2) Provide opportunities for members to be unique! 3) Highlight unique contributions through content
  • 59. 59FeverBee Community Consultancy @RichMillington Forge real relationships4)
  • 60. 60FeverBee Community Consultancy @RichMillington
  • 61. 61FeverBee Community Consultancy @RichMillington
  • 62. 62FeverBee Community Consultancy @RichMillington
  • 63. 63FeverBee Community Consultancy @RichMillington
  • 64. 64FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Initiate activities for members to interact! 2) Foster small groups on or off the platform! 3) Make introductions by age/location/profession
  • 65. 65FeverBee Community Consultancy @RichMillington Build habits 5)
  • 66. 66FeverBee Community Consultancy @RichMillington
  • 67. 67FeverBee Community Consultancy @RichMillington
  • 68. 68FeverBee Community Consultancy @RichMillington “Lurkers become ! regulars!”
  • 69. 69FeverBee Community Consultancy @RichMillington Use Intensive Habit-Building Programmes Awareness Visit Registration Participation First discussion Feedback Second discussion event
  • 70. 70FeverBee Community Consultancy @RichMillington ACTION STEPS 1) Identify a trigger within existing behaviour! 2) Opt-out notification systems (e-mail)! 3) Intensive 3-week habit-building programme
  • 71. 71FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 72. 72FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 73. 73FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 74. 74FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 75. 75FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 76. 76FeverBee Community Consultancy @RichMillington SUMMARY 1) Align your concept with an existing motivation! 2) Respond fast and well! 3) Make members feel unique! 4) Build real relationships! 5) Bring in existing habits
  • 77. 77FeverBee Community Consultancy @RichMillington CONTACT http://www.feverbee.com Twitter: @RichMillington richard@feverbee.com Website: e-mail: