Maximizing Click Revenue: 2 Billion Outclicks Analyzed

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David Gorcey, VP of Customer Success at VigLink, shares insight on over 2 billion outclicks within the VigLink publisher network.

David Gorcey, VP of Customer Success at VigLink, shares insight on over 2 billion outclicks within the VigLink publisher network.

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  • CHANGE TO 100’00’s of pageviews EACH

Transcript

  • 1. Maximizing Click Revenue 2 Billion Outclicks AnalyzedDavid GorceyVP of Customer Success Affiliate Summit Centraldavid@viglink.com May 16, 2012
  • 2. 2011 © VigLink All Rights Reserved. 2
  • 3. Today Where’d they go? Which did the best? Which did the “worst”? What does it mean to you? © VigLink All Rights Reserved. 3
  • 4. Where Did they Go? © VigLink All Rights Reserved. 4
  • 5. Where Did they Go? 200,000,000 eCommerce Leads?! © VigLink All Rights Reserved. 5
  • 6. Where Did they Go? Not quite… ACTUAL 200,000,000 affiliated->X 0.75% 1,500,000 a % of those 200M clicksresulted in sales, but pubswere only monetizing 1.5M on their own © VigLink All Rights Reserved. 6
  • 7. Where Did they Go? © VigLink All Rights Reserved. 7
  • 8. but ignoring all that for a moment...© VigLink All Rights Reserved. 8
  • 9. Which Did the Best Who They Were (On Average, in 2011) 100,000’s of outclicks each millions of pageviews each © VigLink All Rights Reserved. 9
  • 10. Which Did the Best targeted social informative © VigLink All Rights Reserved. 10
  • 11. Which Did the Best © VigLink All Rights Reserved. 11
  • 12. Which Did the Best Who They Were (On Average, in 2011) 4% CTR (their content rocked!) © VigLink All Rights Reserved. 12
  • 13. Which Did the Best Who They Were (On Average, in 2011) 4% CTR 0.42% Monetized © VigLink All Rights Reserved. 13
  • 14. Which Did the Best % CLICKS MONETIZED the average our high performers were actually doing a below average 0.42% < 0.75% job affiliating links.high performers © VigLink All Rights Reserved. 14
  • 15. Which Did the Worst at face value, it isn’t so bad.... © VigLink All Rights Reserved. 15
  • 16. Which Did the Worst Those that ultimately turned out % CLICKS to be the “under” MONETIZED performers, actually did a phenomenal job monetizing the average clicks on their own. 7-8% > 0.75%“under” performers © VigLink All Rights Reserved. 16
  • 17. Which Did the Worst Those that ultimately turned out % CLICKS to be the “under” MONETIZED performers, actually did a phenomenal job monetizing the average clicks on their own. 7-8% > 0.75% 100,000’s of“under” performers pageviews each © VigLink All Rights Reserved. 17
  • 18. But... Who They Were (On Average, in 2011) 0.2% CTR © VigLink All Rights Reserved. 18
  • 19. The Commonalities? general rushed commercial © VigLink All Rights Reserved. 19
  • 20. The Commonalities? © VigLink All Rights Reserved. 20
  • 21. What it Means to YouContent is king. © VigLink All Rights Reserved. 21
  • 22. What it Means to YouBut the balancing act between content and monetization really iscritical. © VigLink All Rights Reserved. 22
  • 23. What it Means to You (How to Make More Money!) make content targeted know where clicks are going make content social affiliate, affiliate, affiliate! don’t trade content for monetization automate, automate, automate! © VigLink All Rights Reserved. 23
  • 24. Q&AVigLink(web) VigLink.com(email) info@viglink.com(twitter) @VigLink © VigLink All Rights Reserved. 24