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Make More By Ranking Higher on Google

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Kris Jones, Founder & CEO of ReferLocal and author of "SEO Visual Blueprint" shares his best practices for making more by ranking higher on Google.

Kris Jones, Founder & CEO of ReferLocal and author of "SEO Visual Blueprint" shares his best practices for making more by ranking higher on Google.

Published in: Technology, News & Politics

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  • 1. Make More By Ranking Higher on Google By Kristopher B. Jones Founder / CEO – ReferLocal.com Author of “SEO Visual Blueprint” Kristopher B. Jones Founder / CEO, ReferLocal kris@krisjones.com 877.814.6315
  • 2. About me 2008, 2010 1999 – 2009 Over 50,000 sold Pepperjam Full Service Internet Marketing / Affiliate Network 2009 – 2011 Pepperjam acquired by GSI Commerce in 2009; eBay in 2011. Pepperjam Network powers over 1,500 internet retailers, including Babies R Us, Toys R Us, and the NFL. 2010 – 2012 Found KBJ Capital in 2010; Invest in 10 early stage technology companies, including Highlighter.com, Yumm.com, APPEK, IML, and ReferLocal.com where I’m CEO. 2
  • 3. History of SEOThe Google Guys, Stanford and PageRank 3
  • 4. Larry Page The Pagerank AlgorithmINTERESTING FACTOID: The name "PageRank" is a trademark ofGoogle, and the PageRank process has been patented. However,the patent is assigned to Stanford University and not to Google.Google has exclusive license rights on the patent from StanfordUniversity. The university received 1.8 million shares of Google inexchange for use of the patent; the shares were sold in 2005 for$336 million. 4
  • 5. Want to Make More Money with Google?At its core SEO is about three things① Content - and how you shape that content (especially for forum owners)② Getting indexed – increasing the number of pages indexed by Google③ Domain Authority – Measured primarily by the quantity and quality of links pointing to your site. Think Pagerank. 5
  • 6. Your 5-Step SEO Strategic PlanForum Owners: Make More by Ranking Higher on Google 6
  • 7. STEP 1: Make Sure Your Web Site isfound by Google!QUICK TIPS:• Leverage Google Webmaster Tools to identify and fix issues indexing your content• Spoon feed your content to Google by submitting a maintaining a site map• Optimize your internal linking structure to maximize content indexing• Utilize circular navigation 7
  • 8. STEP 2: Optimize every unique page ofyour Forum for Specific KeywordsQUICK TIPS:• Add description to top of all forum threads focused on target keywords• Target 1-2 keywords per page / thread maximum• Encourage content build around target keywords• Use target keywords in title tags on every page 8
  • 9. STEP 3: Shape Your Forum Contentaround Target KeywordsQUICK TIPS:• Conduct extensive keyword research to identify target themes and keywords• Shape existing content around target keywords; break off existing or start new threads• Trainmoderators tofacilitate SEO strategy based on target keywords. 9
  • 10. STEP 4: Leverage Social MediaQUICK TIPS:• Make all of your content sharable on FB& Twitter• Hire a social media manager to evangelize to your forum content• Leverage SM to build buzz, build links, and generate traffic back to your site• Gain additional rankings on Google through video, images, and Tweets 10
  • 11. STEP 5: Link BuildingTIP: The more quality links you have pointing back toyourForumthe higher you will rank for target keywords. TIP: Link building is dynamic, ongoing process. 11
  • 12. Interested in Advanced SEO Strategies?Buy my book for $20 Request a free copy of my Advanced SEO presentation • facebook.com/krisjonescom • twitter.com/krisjonescom • linkedin.com/in/internetceo • E-mail – kris@krisjones.com OR Provide me a business card 12
  • 13. QUESTIONS?