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Increasing Website Revenue by Driving Social Behaviors
 

Increasing Website Revenue by Driving Social Behaviors

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Social media has reshaped the way consumers buy -- here's how to capitalize on it.

Social media has reshaped the way consumers buy -- here's how to capitalize on it.

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  • Before it was a relatively simple path to user acquisition. Consumers relied on search engines for merchant options, and merchants for product options. on “select merchant” -- emphasize that they are making a product decision ON the merchants’ site (compare against today where now they are making the product decision on a forum or blog).
  • one key takeaway: stat nearly doubled in one year. something on screen that speaks to VigLink data set...
  • voice over: we are hearing this across the board from MANY merchants.
  • voice over: don’t change what you are already doing. if it works, keep doing it. this doesn’t affect that.
  • voice over: there are a lot of ways to do this successful, but let’s walk through one particular example. (this is a forum, but note that the community doesn’t necessarily have to take the shape of a forum)
  • voice over: every single one of these visitors is exposed to your brand. these are exactly the people watchuseek is looking to acquire as customers, and it’s very possible most aren’t current customers yet.
  • voice over: a lot of affiliate marketers don’t have repeat traffic or organic traffic. this is a big deal.
  • this forum only features ads above the fold, it’s extremely difficult to get to the content.
  • voice over: we aren’t suggesting that they add a commenting system to areas of their site that don’t feature comments (e.g. landing pages optimized for conversions). However, if their site includes editorial content with commenting functionality, consider diverting those comments to your community
  • voice over: more sales and commissions (that wouldn’t have been possible without the community)

Increasing Website Revenue by Driving Social Behaviors Increasing Website Revenue by Driving Social Behaviors Presentation Transcript