FROM BLOG TO   EBOOK
JOHN MCALESTERJohn.McAlester@foliumpartners.com
FOLLOW ALONGbit.ly/NDjEZK            @johnmcalester
WHY SHOULD I DO     THIS?            @johnmcalester
@johnmcalester
@johnmcalester
EBOOK BOOT CAMP            @johnmcalester
@johnmcalester
@johnmcalester
HOW DO I DO THIS?             @johnmcalester
@johnmcalester
@johnmcalester
DISTRIBUTION          @johnmcalester
@johnmcalester
@johnmcalester
MARKETING        @johnmcalester
@johnmcalester
COUPON CODEwww.foliumbookstudio.comSFBLOG-2012 John.McAlester@foliumpartners.com
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How to Build an eBook

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  • \n
  • Full Disclosure: During this presentation I will be referencing two companies that I work with. PigeonLab - eBook distribution service & Folium Book Studio - eBook creation software\n
  • Blog post written\nThere will be follow up posts with more in depth material\n\n
  • \n\n \n
  • Make money from book sales\n\nYou’ve already done the work\n\n\n
  • Create authority by having a published book\n\nThought leaders\nSpeaking engagements\n\n
  • Formats\nFunctions\nDevices\n \n\n
  • eBook is Reflowable\n\n2 formats\nePub \nMobi\n\nNot PDF\nPDFs don’t reflow\nnot a good universal text format\nwon’t get you into the retailers\n
  • eReaders\n\nSoftware\nAdobe Digital Editions\nReadium - chrome browser extension\neReaders for all retailers on Android and iOS\n\nDevices\neInk\nLCD\n\n
  • How can I do this?\n\nThere are lots of plugins that will export to PDF and you can do that if you want. However that will not get you into the major eBook retailers.\nWp does not export to RTF or DOC\n\n
  • Think about devices\nHow will a book reader use links?\n\n\nAnthologize\nHasn’t been tested with WP 3.4\nallows you to change just the eBook content\neasily create chapters and add posts\n\nexport to RTF\n\n
  • Need to get content into an application that can convert it \nWeb based blogging softwares\nDon't just copy and paste\nyour word document will be formatted incorrectly\ncan copy into notepad or text edit which will erase formatting\n\n
  • Distribution\n\n- You will need to create accounts at the Retailers\n - Amazon\n - B&N\n - Apple\n - Google\n - Kobo\n\n\n
  • Get your own ISBN!\n
  • Distribution Services\nPigeonlab\nBookBaby\n
  • Bloggers are uniquely suited for ebook marketing - understand how it works\n\n\n\n\n\n
  • Wordpress plugins for Amazon\n\nAffiliate sales are another revenue stream\n\nAuthor reviews are very important\n\nUse the same SEO keywords\n
  • \n
  • How to Build an eBook

    1. 1. FROM BLOG TO EBOOK
    2. 2. JOHN MCALESTERJohn.McAlester@foliumpartners.com
    3. 3. FOLLOW ALONGbit.ly/NDjEZK @johnmcalester
    4. 4. WHY SHOULD I DO THIS? @johnmcalester
    5. 5. @johnmcalester
    6. 6. @johnmcalester
    7. 7. EBOOK BOOT CAMP @johnmcalester
    8. 8. @johnmcalester
    9. 9. @johnmcalester
    10. 10. HOW DO I DO THIS? @johnmcalester
    11. 11. @johnmcalester
    12. 12. @johnmcalester
    13. 13. DISTRIBUTION @johnmcalester
    14. 14. @johnmcalester
    15. 15. @johnmcalester
    16. 16. MARKETING @johnmcalester
    17. 17. @johnmcalester
    18. 18. COUPON CODEwww.foliumbookstudio.comSFBLOG-2012 John.McAlester@foliumpartners.com

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