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Forum Monetization Best Practices

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Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.

Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.

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    Forum Monetization Best Practices Forum Monetization Best Practices Presentation Transcript

    • Forum Monetization Best Practices
      Managing Content to Maximize Revenue
      Steve Arentzoff
      VP Marketing
      support@viglink.com
      +1 (415) 287-9942
      ForumCon Chicago
      September 27, 2011
    • 2
      Forum Monetization Today
      subscriptions
      content
    • Everyday, your content guides consumers to decision points: moments in time where readers choose to take an action.
    • Every Day, your Content Guides Readers to Decision Points
      4
    • Every Day, your Content Guides Readers to Decision Points
      5
    • potential value ≠ money in your pocket
      That’s the one I want!
      oh look, the Dow went up 200 points ... *click*
      www.google.com
      Today
      Without a mechanism to help your readers take immediate action, the potential to earn revenue is lost.
      ...or...
    • ... and you get PAID when a visitor acts...
      That’s the one I want!
      Monetizing Decision Points
      advertiser
      Blu-Ray
      *click*
    • Not convinced?
      of shoppers that find online social sources to be an influential driver when making decisions
      95%
      Increase
    • Monetization Best Practices
    • 2
      3
      1
      4
      Best Practices
      Specific Actions You Can Take to Increase Monetization
      Share special deals with members
      Content Integration
      - Provide Compelling Call-to-Action
      Introduce topic threads centered around products
      Understand Monetization Sources
    • Share Special Deals with Readers
      share special deals
    • Content Integration
      12
      Example:
      The NFL season kicks off this week. Get a great deal on a great new HDTV. Get up to 20% HDTVs at Best Buy. Click Best Buy to save now:
      Note: Make it easy for reader to access relevant section of website by embedding link to TV sale section
    • Introduce Product Topics
    • Introduce Product Topics
      introduce product topics
      keep content fresh
    • Encourage Participation
      introduce product topics
      share special deals
      keep content fresh
    • Understand Outbound Traffic patterns
      Examples via VigLink dashbaord:
      Which pages generate the most revenue?
      What are people buying?
      Which merchants perform best?
    • 2 New VigLink Capabilitiesto Increase Monetization
    • Link Insertion Activation
      Push Link Insertion
      button to On!
      Up to 38%
      Revenue Gain
    • Merchant Sale Alerts
    • 3 Immediate Steps to Increase Revenue
      Implement a content monetization solution (if you haven’t already)
      Manage your content to increase decision point moments
      Utilize merchant sale alerts
      Activate Link Insertion In VigLink Dashboard
    • Forums are an advertiser’s dream
    • Forums are an advertiser’s dream
      (you have an incredible asset on your hands)
    • VigLink
      (blog) Blog.VigLink.com
      (twitter) @VigLink
      (fb) Facebook.com/VigLink