Forum Monetization Best Practices
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Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.

Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.

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Forum Monetization Best Practices Presentation Transcript

  • 1. Forum Monetization Best Practices
    Managing Content to Maximize Revenue
    Steve Arentzoff
    VP Marketing
    support@viglink.com
    +1 (415) 287-9942
    ForumCon Chicago
    September 27, 2011
  • 2. 2
    Forum Monetization Today
    subscriptions
    content
  • 3. Everyday, your content guides consumers to decision points: moments in time where readers choose to take an action.
  • 4. Every Day, your Content Guides Readers to Decision Points
    4
  • 5. Every Day, your Content Guides Readers to Decision Points
    5
  • 6. potential value ≠ money in your pocket
    That’s the one I want!
    oh look, the Dow went up 200 points ... *click*
    www.google.com
    Today
    Without a mechanism to help your readers take immediate action, the potential to earn revenue is lost.
    ...or...
  • 7. ... and you get PAID when a visitor acts...
    That’s the one I want!
    Monetizing Decision Points
    advertiser
    Blu-Ray
    *click*
  • 8. Not convinced?
    of shoppers that find online social sources to be an influential driver when making decisions
    95%
    Increase
  • 9. Monetization Best Practices
  • 10. 2
    3
    1
    4
    Best Practices
    Specific Actions You Can Take to Increase Monetization
    Share special deals with members
    Content Integration
    - Provide Compelling Call-to-Action
    Introduce topic threads centered around products
    Understand Monetization Sources
  • 11. Share Special Deals with Readers
    share special deals
  • 12. Content Integration
    12
    Example:
    The NFL season kicks off this week. Get a great deal on a great new HDTV. Get up to 20% HDTVs at Best Buy. Click Best Buy to save now:
    Note: Make it easy for reader to access relevant section of website by embedding link to TV sale section
  • 13. Introduce Product Topics
  • 14. Introduce Product Topics
    introduce product topics
    keep content fresh
  • 15. Encourage Participation
    introduce product topics
    share special deals
    keep content fresh
  • 16. Understand Outbound Traffic patterns
    Examples via VigLink dashbaord:
    Which pages generate the most revenue?
    What are people buying?
    Which merchants perform best?
  • 17. 2 New VigLink Capabilitiesto Increase Monetization
  • 18. Link Insertion Activation
    Push Link Insertion
    button to On!
    Up to 38%
    Revenue Gain
  • 19. Merchant Sale Alerts
  • 20. 3 Immediate Steps to Increase Revenue
    Implement a content monetization solution (if you haven’t already)
    Manage your content to increase decision point moments
    Utilize merchant sale alerts
    Activate Link Insertion In VigLink Dashboard
  • 21. Forums are an advertiser’s dream
  • 22. Forums are an advertiser’s dream
    (you have an incredible asset on your hands)
  • 23. VigLink
    (blog) Blog.VigLink.com
    (twitter) @VigLink
    (fb) Facebook.com/VigLink