JJ McCarthy, Global Director of the eBay Partner Network, shares their perspective on performance marketing and best practices for EPN. This presentation was given at ForumCon Chicago on September
JJ McCarthy, Global Director of the eBay Partner Network, shares their perspective on performance marketing and best practices for EPN. This presentation was given at ForumCon Chicago on September 27, 2011.
Performance Marketing from an Advertiser’s Perspective JJ McCarthy Global Director, eBay Partner Network September 27, 2011
1BILLIONpage views per day Over 100million active users worldwide 12million unique visitors daily A global presence in 39markets $60 billion GMV (Sales Volume) $2,000 sold every second! Mobile GMV is on pace to reach $4 billion
Consideration: Establish EPN as “First Destination for Ad Inventory”
Mindshare: Publishers dedicate more time and real estate to EPN (at competitors’ expense)
Word of Mouth: Publishers recommend EPN to their colleagues and peers
Network Effect: investment by EPN begets investment by Publishers begets further investment by EPN
EPN’s Obligations to eBay.com: Control Fraud
EPN’s Obligations to eBay.com: Protect the Brand g l O o
EPN’s Obligations to eBay.com: Create Velocity Serendipitous Discovery 150,000/Day Active Research 80,000/Day What to Buy 50,000/Day Where to Buy 10,000/Day SOLD
EPN’s Obligation to eBay.com: Establish Competitive Barriers Serendipitous Discovery Active Research What to Buy Where to Buy EPN has over 300,000 click-active websites driving traffic to eBay.com each month, representing a network of forums, blogs, and review sites that any would-be competitor would require years to replicate.