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Better Business Blogging: Blog Writing Workshop

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Tom Treanor, CEO of Right Mix Marketing shares his outline for building a great blog post.

Tom Treanor, CEO of Right Mix Marketing shares his outline for building a great blog post.

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    Better Business Blogging: Blog Writing Workshop Better Business Blogging: Blog Writing Workshop Presentation Transcript

    • Blog Writing Workshop Presented by Tom Treanor © Copyright Right Mix Marketing Inc. (do not distribute)
    • Who’s Tom?  Tom Treanor, CEO ofRight Mix Marketing is a Social Media Marketing consultant and teacher  He is also a prolific blogger who has been published in top blogs such as Copyblogger, Problogger, Basic Blog Tips, Technorati, DeniseWakeman.com and Firepole Marketing.  In addition, the Right Mix Marketing blog is featured as one of the leading blogs by AllTop.com.  Tom teaches about Social Media at San Francisco State University. 2 © Copyright Right Mix Marketing Inc. (do not distribute)
    • This is an interactive working session 3 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 4 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 5 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Poll #1Are you blogging now?Not yet and not sure if I willNot yet but I plan toJust started, not much traction yetFeeling pretty comfortable but still looking for visitors!I’ve been blogging for a while. I post regularly and get a decent amount ofvisitors. 6 © Copyright Right Mix Marketing Inc. (do not distribute)
    • 7 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Wedding photographer Their customers worry about… Reliable, won’t be late Shots that are the envy of my friends Something unique – like no one else Reasonable price range Make me look amazing! 8 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Architect Their customers worry about… How do I avoid a disaster remodel? Can I afford my remodel? Do I need an architect or just a contractor? How do I find a reliable contractor? Can I finish before Thanksgiving? 9 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Online Marketing Consultant Their customers worry about… Understanding SEO Creating blog content Getting leads from a website Dealing with social media Building a mailing list Get in their heads before you decide what to write! 10 © Copyright Right Mix Marketing Inc. (do not distribute)
    • What do your customers care about? What do they worry about? What are they fixated on? What are they frustrated about? Where do they typically cause problems for themselves? Document 3-5 things your customers care about 11 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 12 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Online Marketing Consultant Their customers worry about… Understanding SEO Creating blog content Creating blog content Getting leads from a website Dealing with social media Building a mailing list Pick the topic you’ll be writing about today 13 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 14 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Your headline and angle Creating blog content•  6 Small Business Blogging Myths Debunked Small Business Blogging Myths Debunked•  6 Blogging Mistakes Small Businesses Make (and how to fix them)•  6 Reasons Your Small Business Blog Isn’t Getting Visitors Pick a “working” headline 15 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 16 © Copyright Right Mix Marketing Inc. (do not distribute)
    • 17 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Blogging Myths You have to write all the time Traffic is the most important measure of success You have to be a great writer Every post has to be completely unique in the world Build your blog and people will find it Blogging and SEO and Social Media are separate These are the myths I encounter 18 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Myths or Mistakes What are typical mistakes your customers make? What are common misperceptions? What wrong advice to customers often hear? What myths are perpetuated in the industry? Brainstorm 3-5 Myths or Mistakes 19 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 20 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Your opening – designed to draw them in  Keep it short and sweet   “A recent survey showed that…”  Talk about why this is an important topic   “Home remodels are probably one of the most important….”  Tell a story   “The other day I met with a new client…”  Put yourself in their shoes   “You’ve worked hard on your blog post. You’ve poured your heart and soul into it.   But something’s bothering you…” Write a first sentence… 21 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 22 © Copyright Right Mix Marketing Inc. (do not distribute)
    • 23 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Closing / Call to ActionClosing:   Wrap up the post – don’t limp into the finish line!Call To Action:   Don’t try to do multiple calls to action   Focus on one main call to action   Be explicit – make it easyCall To Action Examples:   Sign up for a free report or webinar   Request a free consultation   Subscribe to my mailing list   Follow us on Twitter Do you have a call to action planned? 24 © Copyright Right Mix Marketing Inc. (do not distribute)
    • The process… Your angle/ headline Myths or Mistakes Whatcustomers Topiccare about Picture Closing Opening & Call to Action 25 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Why the picture matters  Attention-getter  Breaks up the monotony  Adds life and color  Helps tell the story  Required for people to share on Pinterest! Istockphoto.com Fotalia.com CreativeCommons.org What kind of picture can you add? Tell us about it 26 © Copyright Right Mix Marketing Inc. (do not distribute)
    • HEADLINEOPENING PICTURE MYTHS 27 © Copyright Right Mix Marketing Inc. (do not distribute)
    • CALL TO ACTION28 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Poll #2: Was this type of session valuable?Would you attend this type of training again? Extremely valuable Pretty valuable It was okay Not that valuable. I need more advanced content Not that valuable. I don’t love this kind of format 29 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Tips Keep it simple at first Just tell it like it is! Look at other blogs to get ideas Practice will make you better Sometimes I picture a person I’m writing to Other times I recall a conversation I’ve had 30 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Blog post examples (3 lists + some others):  6 Small Business Blogging Myths Debunked   http://www.rightmixmarketing.com/right-mix-blog/small-business- blogging-myths/  14 Ways to Build Strategic Relationships With the Who’s Who of Social Media (Problogger)   http://www.copyblogger.com/social-media-networking/  Charles Darwin’s 12 Rules of Blogging Survival (Copyblogger)   http://www.problogger.net/archives/2011/11/30/charles- darwins-12-rules-of-blogging-survival/  Do You Know Your Product’s Risk-Reward Ratio?   http://www.rightmixmarketing.com/sales-tips/do-you-know-your- products-risk-reward-ratio/  Why I’m no longer monogamous with you, my dear (blog):   http://www.rightmixmarketing.com/guest-blogging-2/not- monogamous-blogger/ 31 © Copyright Right Mix Marketing Inc. (do not distribute)
    • Blog Post Ideas Toolkit  How to make your blog stand out from the pack  Over 140 blog post “templates”  Where to find new blog post ideas www.RightMixMarketing.com/Ideas 32 © Copyright Right Mix Marketing Inc. (do not distribute)
    • 33 © Copyright Right Mix Marketing Inc. (do not distribute)