Affiliate summit presentation - VigLink

by VigLink on Aug 17, 2010

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VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

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VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

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Affiliate summit presentation - VigLink — Presentation Transcript

Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink

Metrics Every Webmaster (Should) Know

Pageviews

Uniques

Outclicks

Every time a click leaves your site, value is being created

(But how much?)

#1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv

How much is the content worth?

What should it be worth?

But how? Content monetization is a practice Like SEO

Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.

Focus Matters

Trust Matters

Measure, measure, measure

</FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942

Affiliate summit presentation - VigLink

by VigLink on Aug 17, 2010

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Affiliate summit presentation - VigLink — Presentation Transcript