Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
Metrics Every Webmaster (Should) Know <ul><li>Pageviews </li></ul><ul><li>Uniques </li></ul><ul><li>Outclicks </li></ul><u...
#1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
 
How much is the content worth?
What should it be worth?
 
 
 
 
But how? Content monetization is a practice Like SEO
Readers do not equal money  Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
</FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942
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Affiliate summit presentation - VigLink

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VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

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  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • VigLink dashboard snapshot.
  • Affiliate summit presentation - VigLink

    1. 1. Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
    2. 2. Metrics Every Webmaster (Should) Know <ul><li>Pageviews </li></ul><ul><li>Uniques </li></ul><ul><li>Outclicks </li></ul><ul><li>Every time a click leaves your site, value is being created </li></ul><ul><li>(But how much?) </li></ul>
    3. 3. #1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
    4. 5. How much is the content worth?
    5. 6. What should it be worth?
    6. 11. But how? Content monetization is a practice Like SEO
    7. 12. Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
    8. 13. Focus Matters
    9. 14. Trust Matters
    10. 15. Measure, measure, measure
    11. 16. </FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942
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