Affiliate summit presentation - VigLink
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Affiliate summit presentation - VigLink

  • 1,440 views
Uploaded on

VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,440
On Slideshare
1,335
From Embeds
105
Number of Embeds
3

Actions

Shares
Downloads
23
Comments
0
Likes
0

Embeds 105

http://blog.viglink.com 81
http://www.viglink.com 23
http://webcache.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • VigLink dashboard snapshot.

Transcript

  • 1. Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
  • 2. Metrics Every Webmaster (Should) Know
    • Pageviews
    • Uniques
    • Outclicks
    • Every time a click leaves your site, value is being created
    • (But how much?)
  • 3. #1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
  • 4.  
  • 5. How much is the content worth?
  • 6. What should it be worth?
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. But how? Content monetization is a practice Like SEO
  • 12. Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
  • 13. Focus Matters
  • 14. Trust Matters
  • 15. Measure, measure, measure
  • 16. </FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942