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Affiliate summit presentation - VigLink

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VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.

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  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20 th their size
  • Target users who will come to your site looking for something specific
  • Build authority with your readers, if they trust you, they’ll buy from you
  • VigLink dashboard snapshot.

Transcript

  • 1. Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
  • 2. Metrics Every Webmaster (Should) Know
    • Pageviews
    • Uniques
    • Outclicks
    • Every time a click leaves your site, value is being created
    • (But how much?)
  • 3. #1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
  • 4.  
  • 5. How much is the content worth?
  • 6. What should it be worth?
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. But how? Content monetization is a practice Like SEO
  • 12. Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
  • 13. Focus Matters
  • 14. Trust Matters
  • 15. Measure, measure, measure
  • 16. </FIN> Oliver Roup CEO, VigLink [email_address] +1 (415) 287-9942