Forum Con - Winter Wong - Community Monetization with Mobile App

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Tapatalk helped more than 50 large communities to engineer their own forum app. This session is to share their experience with iAd, Admob and other monetization channels available on mobile app from a …

Tapatalk helped more than 50 large communities to engineer their own forum app. This session is to share their experience with iAd, Admob and other monetization channels available on mobile app from a forum perspective – This session is ideal for forum owners interested in monetizing with their own mobile app.

Winter founded Quoord Systems, the company behind the popular Tapatalk Forum App for iPhone and Android smartphone. Winter graduated in University of Toronto with a bachelor of Computer Science with over 10 years of Software Engineering experience. Prior to Tapatalk, he was the Program Manager at Hewlett Packard, Software Engineer at IBM.

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  • 1. Community Monetization with Mobile App
    Case Studies of Apple iAd & Google Admobon iOS & Android platform
    Winter WongFounderTapatalk - Quoord Systems
  • 2. Agenda
    Sharing our Idea & Experiences
    Your options to monetize on mobile
    Real case studies on iAd and Admob
  • 3. Who we are
    • Tapatalk Forum App
    • 4. Forum API
    • 5. Forum System Agnostic
    • 6. Focus in iOS & Android
    • 7. Built & customized over 50 community apps on iPhone and Android
  • Mobile forum app benefits…
  • 8. Challenges
    High cost to develop
    Multiple device support
    Cookie cutter apps?
    May not work with your existing monetization channels
  • 9.
  • 10. Sell the splash screen
    “this app is sponsored by…”
  • 11. App selling for $1.99
    Quick and easy way to generate revenue
    Royal members to donate money to cover app dev cost.
    Change it to free app over X months
  • 12. Only Premium Members can login
    Login access (PM, Subscription etc) to only users who paid.
    Complement with your existing subscription model
  • 13. Hiding ads from Premium Members
    Only display ads to regular members
  • 14. Show iAd to Guest
    Encourage registration, drive membership
  • 15. Free app + Premium app
    Free app with Adsense
    Paid app with customized theme, no ads, access to special sub-forums (content)
  • 16. Skimlinks / Viglink integration
    Convert all out-bound link to affiliated links
  • 17. iAd + In-app purchase
    Remove iAd for $2.99
  • 18. Our experience w/ iAd
  • 19. iAd Fill Rate
  • 20. iAd Performance by Country
  • 21. iAd Advantages
    Higher eCPM (if filled…)
    Easy to setup
    E.g. keywords are from your app meta-data
    Low fill-rate can be resolved programmatically with secondary inventory
    Your in-house banners
    Admob, Greystripe etc
    Hidden issue…
    • iAd license agreement indicates that ad cannot be displayed on user generated content.
  • Admob
    Google Acquisition
    Positioned as prime ads platform for mobile app
  • 22. Admob Highlights
    Covers all major mobile platforms
    Easier to setup from developer perspective
    “House Ads” allow you to mix your own inventory with Admob / Adsense ads
    “Advertise your app” via banner exchange
    Decent fill-rate but very low eCPM
  • 23. Case Study on Forum Foundry
    Forum Foundry runs a network of forums forum 170,000 members
    Admob enabled
  • 24.
  • 25.
  • 26.
  • 27. Conclusion
    Forum app increase users’ stickiness to your forum
    8 ways to monetize but no “get-rich-quick” scheme
    Current monetization options can cover your app development cost but not a main revenue driver of your business 
    But it will in future…
  • 28. Thank You
    Talk to our partners and customers today
    ProBoards (Patrick)
    T-shirt Forum (Rodney)
    Skimlinks (Mark)
  • 29. Forum API
    Over 100 developers signed up
    Windows Phone 7, webOS, Windows Mobile 6 app developed by third-party
    API allows forum owners to bridge existing forum with your other online presence (e.g. pulling latest topics from vBulletin)