Bona Fide<br />Working with Marketers to create <br />authentic, fun and mutually beneficial experiences<br />
Creating Bona Fide Experiences<br />Evolving Roles<br />The Social Underground<br />What Works<br />Experiential Innovatio...
The Evolving Administrator /Moderator <br />“Real” Communities vs “Fake” Marketers<br />Monitoring vs Connecting<br />Inte...
Attack! Social Underground<br />Connect Brands & Advocates	<br />Immersive Media<br />Transparent Strategy<br />
5 Approaches That Work<br />Use Discretion<br />Make it Exclusive<br />Filter Within<br />Be Honest<br />Source Feedback <...
5 Innovation Tips<br />
Andrew Loos<br />Managing Partner<br />o 323.454.4472 x224<br />andrew@attackmarketing.com<br />Scott James<br />Social Me...
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Forum Con - Andrew Loos - Bona Fide

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Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

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Forum Con - Andrew Loos - Bona Fide

  1. 1. Bona Fide<br />Working with Marketers to create <br />authentic, fun and mutually beneficial experiences<br />
  2. 2. Creating Bona Fide Experiences<br />Evolving Roles<br />The Social Underground<br />What Works<br />Experiential Innovation Tips<br />
  3. 3. The Evolving Administrator /Moderator <br />“Real” Communities vs “Fake” Marketers<br />Monitoring vs Connecting<br />Integrated Campaigns<br />
  4. 4. Attack! Social Underground<br />Connect Brands & Advocates <br />Immersive Media<br />Transparent Strategy<br />
  5. 5. 5 Approaches That Work<br />Use Discretion<br />Make it Exclusive<br />Filter Within<br />Be Honest<br />Source Feedback <br />
  6. 6. 5 Innovation Tips<br />
  7. 7. Andrew Loos<br />Managing Partner<br />o 323.454.4472 x224<br />andrew@attackmarketing.com<br />Scott James<br />Social Media Strategist<br />o 415.433.1499 x228<br />scott@attackmarketing.com<br />
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