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Forum Con - Andrew Loos - Bona Fide

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Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We ...

Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

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    Forum Con - Andrew Loos - Bona Fide Forum Con - Andrew Loos - Bona Fide Presentation Transcript

    • Bona Fide
      Working with Marketers to create
      authentic, fun and mutually beneficial experiences
    • Creating Bona Fide Experiences
      Evolving Roles
      The Social Underground
      What Works
      Experiential Innovation Tips
    • The Evolving Administrator /Moderator
      “Real” Communities vs “Fake” Marketers
      Monitoring vs Connecting
      Integrated Campaigns
    • Attack! Social Underground
      Connect Brands & Advocates
      Immersive Media
      Transparent Strategy
    • 5 Approaches That Work
      Use Discretion
      Make it Exclusive
      Filter Within
      Be Honest
      Source Feedback
    • 5 Innovation Tips
    • Andrew Loos
      Managing Partner
      o 323.454.4472 x224
      andrew@attackmarketing.com
      Scott James
      Social Media Strategist
      o 415.433.1499 x228
      scott@attackmarketing.com