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Forum Con - Andrew Loos - Bona Fide
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Forum Con - Andrew Loos - Bona Fide

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Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We …

Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

Published in: Business, News & Politics

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Transcript

  • 1. Bona Fide
    Working with Marketers to create
    authentic, fun and mutually beneficial experiences
  • 2. Creating Bona Fide Experiences
    Evolving Roles
    The Social Underground
    What Works
    Experiential Innovation Tips
  • 3. The Evolving Administrator /Moderator
    “Real” Communities vs “Fake” Marketers
    Monitoring vs Connecting
    Integrated Campaigns
  • 4. Attack! Social Underground
    Connect Brands & Advocates
    Immersive Media
    Transparent Strategy
  • 5. 5 Approaches That Work
    Use Discretion
    Make it Exclusive
    Filter Within
    Be Honest
    Source Feedback
  • 6. 5 Innovation Tips
  • 7. Andrew Loos
    Managing Partner
    o 323.454.4472 x224
    andrew@attackmarketing.com
    Scott James
    Social Media Strategist
    o 415.433.1499 x228
    scott@attackmarketing.com