0
 
<ul><li>13 years as an interactive agency (Cie Studios): Scion, VW, Pioneer, Dodge </li></ul><ul><li>Social Game Developme...
 
 
 
Advertiser Content Inserted as Posts
Tracked and Measured
PostRelease Network <ul><li>180+ Forums </li></ul><ul><li>26.7+ Million Unique User Sessions per month  </li></ul><ul><li>...
Forum Advertising Made Easy & Effective Become part of the conversation when opinions are being formed and purchase decisi...
Opportunity and Challenges <ul><li>Opportunity: Content Marketing  </li></ul><ul><li>Challenge: Perception Issue </li></ul...
Content Marketing is a Growing Trend
<ul><li>68% of companies are shifting from traditional forms to various forms of branded content </li></ul>Content Marketi...
Content Marketing is a Growing Trend
Forums are a highly effective channel for content marketing
The Perception Issue
Forums Users Are Influential Consumers
Forums Are Used To Make Buying Decisions ArmorAll vs. Eagle One
 
The Evergreen Effect
Perception Issue <ul><li>Use  “Community” and “Enthusiasts”  </li></ul><ul><li>Show the data: forum users are a powerful a...
Working with Agencies
Working with Agencies <ul><li>Think in CPMs </li></ul><ul><li>Like to do... </li></ul><ul><ul><li>“ not a lot of work” </l...
CPM Based Display
 
 
Brands Generate a lot of Content
We Create the Content
Working with Agencies <ul><li>Sell by CPM </li></ul><ul><li>Do the work for them </li></ul><ul><li>Look for existing conte...
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Forum Con - Justin Choi - Lead the Conversation

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Justin Choi, founder of PostRelease – a content marketing platform that enables advertisers to insert sponsored posts into forums – will share tips and insights on how to get brands to engage your community in a meaningful way that generates revenue for forum owners and value for the advertiser.

Justin Choi is founder of PostRelease, an innovative ad platform and new ad unit designed to enable advertisers to insert authorized sponsored posts into forums. PostRelease has executed 200+ campaigns for eBay Motors, Pioneer Electronics, Nitto Tire North America and more. Prior to PostRelease, Justin co-founded Cie Studios, an award-winning digital agency specializing in custom mobile, web and social applications.

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Transcript of "Forum Con - Justin Choi - Lead the Conversation"

  1. 2. <ul><li>13 years as an interactive agency (Cie Studios): Scion, VW, Pioneer, Dodge </li></ul><ul><li>Social Game Development: Car Town: State Farm, Toyota, Honda, NASCAR, Indy, NBC Universal OMD, RPA, Saatchi, Starcom, Tribal... </li></ul><ul><li>PostRelease: Content Marketing Platform for Forums </li></ul>
  2. 6. Advertiser Content Inserted as Posts
  3. 7. Tracked and Measured
  4. 8. PostRelease Network <ul><li>180+ Forums </li></ul><ul><li>26.7+ Million Unique User Sessions per month </li></ul><ul><li>287+ Million Page Views per month </li></ul>
  5. 9. Forum Advertising Made Easy & Effective Become part of the conversation when opinions are being formed and purchase decisions are being made.
  6. 10. Opportunity and Challenges <ul><li>Opportunity: Content Marketing </li></ul><ul><li>Challenge: Perception Issue </li></ul><ul><li>Challenge: Working with Agencies </li></ul>
  7. 11. Content Marketing is a Growing Trend
  8. 12. <ul><li>68% of companies are shifting from traditional forms to various forms of branded content </li></ul>Content Marketing is a Growing Trend
  9. 13. Content Marketing is a Growing Trend
  10. 14. Forums are a highly effective channel for content marketing
  11. 15. The Perception Issue
  12. 16.
  13. 17. Forums Users Are Influential Consumers
  14. 18.
  15. 19.
  16. 20. Forums Are Used To Make Buying Decisions ArmorAll vs. Eagle One
  17. 22. The Evergreen Effect
  18. 23. Perception Issue <ul><li>Use “Community” and “Enthusiasts” </li></ul><ul><li>Show the data: forum users are a powerful audience </li></ul><ul><li>Show relevant discussions </li></ul><ul><li>Show the search impact </li></ul>
  19. 24. Working with Agencies
  20. 25. Working with Agencies <ul><li>Think in CPMs </li></ul><ul><li>Like to do... </li></ul><ul><ul><li>“ not a lot of work” </li></ul></ul><ul><li>They need scale </li></ul>
  21. 26. CPM Based Display
  22. 29. Brands Generate a lot of Content
  23. 30. We Create the Content
  24. 31. Working with Agencies <ul><li>Sell by CPM </li></ul><ul><li>Do the work for them </li></ul><ul><li>Look for existing content and content already being generated: new product releases, videos, email newsletters, wallpapers, promotions, discount offers... </li></ul><ul><li>Lock the thread </li></ul>
  25. 32. [email_address]
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