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Forum Con - Justin Choi - Lead the Conversation
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Forum Con - Justin Choi - Lead the Conversation

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Justin Choi, founder of PostRelease – a content marketing platform that enables advertisers to insert sponsored posts into forums – will share tips and insights on how to get brands to engage your …

Justin Choi, founder of PostRelease – a content marketing platform that enables advertisers to insert sponsored posts into forums – will share tips and insights on how to get brands to engage your community in a meaningful way that generates revenue for forum owners and value for the advertiser.

Justin Choi is founder of PostRelease, an innovative ad platform and new ad unit designed to enable advertisers to insert authorized sponsored posts into forums. PostRelease has executed 200+ campaigns for eBay Motors, Pioneer Electronics, Nitto Tire North America and more. Prior to PostRelease, Justin co-founded Cie Studios, an award-winning digital agency specializing in custom mobile, web and social applications.

Published in: Business, Technology

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Transcript

  • 1.  
  • 2.
    • 13 years as an interactive agency (Cie Studios): Scion, VW, Pioneer, Dodge
    • Social Game Development: Car Town: State Farm, Toyota, Honda, NASCAR, Indy, NBC Universal OMD, RPA, Saatchi, Starcom, Tribal...
    • PostRelease: Content Marketing Platform for Forums
  • 3.  
  • 4.  
  • 5.  
  • 6. Advertiser Content Inserted as Posts
  • 7. Tracked and Measured
  • 8. PostRelease Network
    • 180+ Forums
    • 26.7+ Million Unique User Sessions per month
    • 287+ Million Page Views per month
  • 9. Forum Advertising Made Easy & Effective Become part of the conversation when opinions are being formed and purchase decisions are being made.
  • 10. Opportunity and Challenges
    • Opportunity: Content Marketing
    • Challenge: Perception Issue
    • Challenge: Working with Agencies
  • 11. Content Marketing is a Growing Trend
  • 12.
    • 68% of companies are shifting from traditional forms to various forms of branded content
    Content Marketing is a Growing Trend
  • 13. Content Marketing is a Growing Trend
  • 14. Forums are a highly effective channel for content marketing
  • 15. The Perception Issue
  • 16.
  • 17. Forums Users Are Influential Consumers
  • 18.
  • 19.
  • 20. Forums Are Used To Make Buying Decisions ArmorAll vs. Eagle One
  • 21.  
  • 22. The Evergreen Effect
  • 23. Perception Issue
    • Use “Community” and “Enthusiasts”
    • Show the data: forum users are a powerful audience
    • Show relevant discussions
    • Show the search impact
  • 24. Working with Agencies
  • 25. Working with Agencies
    • Think in CPMs
    • Like to do...
      • “ not a lot of work”
    • They need scale
  • 26. CPM Based Display
  • 27.  
  • 28.  
  • 29. Brands Generate a lot of Content
  • 30. We Create the Content
  • 31. Working with Agencies
    • Sell by CPM
    • Do the work for them
    • Look for existing content and content already being generated: new product releases, videos, email newsletters, wallpapers, promotions, discount offers...
    • Lock the thread
  • 32. [email_address]