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Raymond Lyle has developed large and successful forums and worked both the media and advertising sides within communities. This discussion will help publishers grow and develop their communities and drive user-generated content that brings value to both users and advertisers. Ray will also share his expertise on using forums and communities to drive traffic and make sales.
Raymond joined VigLink via Driving Revenue, which he co-founded served as CEO. Raymond joined VigLink via Viglink’s acquisition of Driving Revenue, which he co-founded and led as CEO. Prior to Driving Revenue, Raymond spent 5 years at Leapfrog Online (the 11th largest interactive marketing firm – Adage), where his efforts propelled them to be the 6th largest SEM firm in the country.