The Lean Community
Simple Tactics for Building Thriving
Communities
@DavidSpinks
Community = Product
Steve Blank
Customer Development
Eric Ries
Lean Startup
Validated Learning
The 3 P’s
1. People
2. Problem
3. Platform
Start talking to people
The 5 Whys
“I’m looking for a Giants community” Why?
"I want to connect with other die hard Giants fans.” Why?
“I don't like the exis...
Add quantitative research
Minimum Viable Community
(MVC)
Start simple.
Is it working?
Membership
Membership
1. Boundaries
“ There are people who belong
and people who do not.”
– McMillan and Chavis
Boundaries
Membership
1. Boundaries
2. Emotional safety
“Boundaries provide the structure and
security that protect group intimacy.”
- McMillan and Chavis
Emotional Safety
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
Belonging
and Identification
“The belief that one fits in the group, has
acceptance by the group, and a willingness to
sac...
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
Personal Investment
“Working for membership will provide a feeling
that one has earned a place in the group and as
a conse...
Membership
1. Boundaries
2. Emotional safety
3. A sense of belonging and
identification
4. Personal investment
5. A common...
Common
Symbol System
“Groups use these social conventions (e.g., rites
of passage, language, dress) intentionally…to
creat...
Influence
Fulfillment of Needs
Shared Emotional
Connection
Pivot or Persevere
Community as a Business
Thank you!
@DavidSpinks
http://cmxhub.com
David@cmxhub.com
ForumCon: The Lean Community, David Spinks
ForumCon: The Lean Community, David Spinks
ForumCon: The Lean Community, David Spinks
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ForumCon: The Lean Community, David Spinks

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ForumCon 2014

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Transcript of "ForumCon: The Lean Community, David Spinks"

  1. 1. The Lean Community Simple Tactics for Building Thriving Communities @DavidSpinks
  2. 2. Community = Product
  3. 3. Steve Blank Customer Development Eric Ries Lean Startup
  4. 4. Validated Learning
  5. 5. The 3 P’s 1. People 2. Problem 3. Platform
  6. 6. Start talking to people
  7. 7. The 5 Whys
  8. 8. “I’m looking for a Giants community” Why? "I want to connect with other die hard Giants fans.” Why? “I don't like the existing forums.” Why? “Everyone just trolls. No one talks about strategy” Why? “I keep stats on every game and want to compare ideas.” Why? “It’s a hobby I do to relax after I get home from work.”
  9. 9. Add quantitative research
  10. 10. Minimum Viable Community (MVC)
  11. 11. Start simple.
  12. 12. Is it working?
  13. 13. Membership
  14. 14. Membership 1. Boundaries
  15. 15. “ There are people who belong and people who do not.” – McMillan and Chavis Boundaries
  16. 16. Membership 1. Boundaries 2. Emotional safety
  17. 17. “Boundaries provide the structure and security that protect group intimacy.” - McMillan and Chavis Emotional Safety
  18. 18. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification
  19. 19. Belonging and Identification “The belief that one fits in the group, has acceptance by the group, and a willingness to sacrifice for the group.” - McMillan and Chavis .
  20. 20. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment
  21. 21. Personal Investment “Working for membership will provide a feeling that one has earned a place in the group and as a consequence, membership will be more meaningful and valuable.” - McMillan and Chavis .
  22. 22. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
  23. 23. Common Symbol System “Groups use these social conventions (e.g., rites of passage, language, dress) intentionally…to create social distance between members and nonmembers.” - McMillan and Chavis
  24. 24. Influence Fulfillment of Needs Shared Emotional Connection
  25. 25. Pivot or Persevere
  26. 26. Community as a Business
  27. 27. Thank you! @DavidSpinks http://cmxhub.com David@cmxhub.com
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