ForumCon: The Lean Community, David Spinks

  • 221 views
Uploaded on

ForumCon 2014

ForumCon 2014

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
221
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Lean Community Simple Tactics for Building Thriving Communities @DavidSpinks
  • 2. Community = Product
  • 3. Steve Blank Customer Development Eric Ries Lean Startup
  • 4. Validated Learning
  • 5. The 3 P’s 1. People 2. Problem 3. Platform
  • 6. Start talking to people
  • 7. The 5 Whys
  • 8. “I’m looking for a Giants community” Why? "I want to connect with other die hard Giants fans.” Why? “I don't like the existing forums.” Why? “Everyone just trolls. No one talks about strategy” Why? “I keep stats on every game and want to compare ideas.” Why? “It’s a hobby I do to relax after I get home from work.”
  • 9. Add quantitative research
  • 10. Minimum Viable Community (MVC)
  • 11. Start simple.
  • 12. Is it working?
  • 13. Membership
  • 14. Membership 1. Boundaries
  • 15. “ There are people who belong and people who do not.” – McMillan and Chavis Boundaries
  • 16. Membership 1. Boundaries 2. Emotional safety
  • 17. “Boundaries provide the structure and security that protect group intimacy.” - McMillan and Chavis Emotional Safety
  • 18. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification
  • 19. Belonging and Identification “The belief that one fits in the group, has acceptance by the group, and a willingness to sacrifice for the group.” - McMillan and Chavis .
  • 20. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment
  • 21. Personal Investment “Working for membership will provide a feeling that one has earned a place in the group and as a consequence, membership will be more meaningful and valuable.” - McMillan and Chavis .
  • 22. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
  • 23. Common Symbol System “Groups use these social conventions (e.g., rites of passage, language, dress) intentionally…to create social distance between members and nonmembers.” - McMillan and Chavis
  • 24. Influence Fulfillment of Needs Shared Emotional Connection
  • 25. Pivot or Persevere
  • 26. Community as a Business
  • 27. Thank you! @DavidSpinks http://cmxhub.com David@cmxhub.com