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Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing
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Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing

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The current economy is forcing every business to explore new and more cost-effective methods to reach and retain customers. While traditional marketing and advertising sees declining ROI, the Web has …

The current economy is forcing every business to explore new and more cost-effective methods to reach and retain customers. While traditional marketing and advertising sees declining ROI, the Web has become the top channel for acquiring and retaining customers. Whether the Web is a vehicle for information or a direct source of sales, all businesses must now focus on the development, execution, and distribution of online content to remain competitive.

In this thirty-minute webinar, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).

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  • Hi John,

    Thanks for sharing this. I'm curious, what are some examples you see as people who are doing a great job with content marketing? Just wondering---

    DK
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    • 1. Marketing In Motion Your Prospect Is Your Champion Seven Ways To Increase Sales Ready Leads with Content Marketing John J. Assalian, CEO
    • 2.
      • Way #1: Make Your Content Informative, Consultative, and Engaging
      • Way #2: Create Thought Leadership in Your Industry
      • Way #3: Leverage Your Content Throughout Your Channel/Partner Ecosystem
      • Way #4: Make Your Content Portable with Social Media
      • Way #5: Crowdsource: Using customer content
      • Way #6: Develop Tracking/Metrics That Listen
      • Way #7: Create a Long Term Strategy (not a campaign)
      • Close / QA
      Agenda
    • 3. Today’s Buying Culture
    • 4.
      • Buyers take longer than ever to purchase.
      • Buyers often decide by "committee" – sometimes requiring multiple decision makers to approve even small budgets.
      • Buyers have access to unlimited amounts of information to make purchase decisions.
      • Buyers work in organizations that have complex technical interoperability issues, often resulting in further decision by committee.
      • Buyers can choose a large number of people to buy from (resellers, direct, VARs, service influencers, etc.).
      Today’s Buying Culture
    • 5.
      • CONTENT MARKETING
    • 6.
      • Content Marketing : (n) a non-interruptive, long-term strategy of offering valuable, informational content to attract and engage targeted audiences to drive a desired customer action.
      Content Marketing Defined
    • 7.
      • Content Rich Online Resource Centers
      • Educational Programs
      • Videos and Product Demos, such as How-Tos, Top Reasons, Tips & Tricks
      • Webcasts & Webinars
      • Virtual Trade Shows & eSeminars
      • eBooks, White Papers and Interactive PDFs
      • Digital Magazines
      • Business Blogs & Microblogs
      • Social Media, Social Video and Facebook/Wiki Marketing
      • Twitter Marketing with Viewstream's Chatline Technology
      Content Marketing Examples
    • 8.
      • Deliver information customers are actually looking for
      • Reach your target markets by speaking directly to them
      • Develop thought leadership in your industry
      • Make your brand stand out against competitors
      • Integrate your marketing efforts
      • Get the most out of your existing prospect relationships
      Benefits of Content Marketing
    • 9.
      • CONTENT MARKETING
      • Seven Ways
    • 10.
      • Way #1
      • Make Your Content Informative, Consultative, and Engaging
      #1: Engaging Content
    • 11.
      • CONTENT:
      • IT’S NOT ABOUT YOU!
      #1: Engaging Content
    • 12. #1: Engaging Content: Autodesk
    • 13.
      • Speaks to logical instincts
      • Sustains emotional interest
      • Is problem-facing
      • Builds brand experience
      • Has Value
      #1: Engaging Content
    • 14.
      • Always at the heart of high conversion rates
      • Only takes time to create
      • Creates reciprocity with your customers
      • Gives customers an experience with your brand
      • Can directly generate sales
      #1: Engaging Content Benefits
    • 15.
      • Instructional video
      • Whitepaper to communicate a process
      • Blog with relevant information that helps prospects understand the market landscape
      • A flash product demo that offers Top Tips
      • Customer case studies with objective reviews
      #1: Engaging Content Ideas
    • 16.
      • Way #2
      • Create Thought Leadership in your Industry
      #2: Thought Leadership
    • 17.
      • Use Expertise
      • Divulge Secrets
      • Use Video
      • Interpretation
      #2: Thought Leadership
    • 18.
      • Be their expert .
      • Be their trusted source .
      • Be their answer .
      #2: Thought Leadership
    • 19.
      • Way #3
      • Leverage Your Content Through your Channel/Partner Ecosystem
      #3: Channel Ecosystem
    • 20. #3: Channel Ecosystem: CDW
    • 21. #3: Channel Ecosystem: CDW
    • 22. #3: Channel Ecosystem: CDW
    • 23.
      • Better control over your marketing message
      • Consistent messaging
      • Performance monitoring of sales channels
      • Free and easy-to-use sales tools
      • Increased web traffic and improved SEO
      • Seamless integration of product site at point of sale
      #3: Channel Ecosystem Benefits
    • 24.
      • Way #4
      • Make Your Content Portable with Social Media
      #4: Social Media Portability
    • 25.
      • Blogs
      • Community Forums
      • Social Networking Sites
      • Virtual Trade Shows
      • Mobile/iPhone Content
      #4: Social Media Portability
    • 26. #4: Social Media Content Cycle
    • 27.
      • Way #5
      • Crowdsource: Use Customer Content
      #5: Crowdsource
    • 28.
      • Identify
      • Listen
      • Gather
      • Engage
      • Amplify
      #5: Crowdsourcing That Works
    • 29.
      • Visit your customers
      • Engage in conversations about your product
      • Link positive reviews and conversations
      #5: Crowdsourcing That Works
    • 30.
      • Positive Peer Reviews
      • are Priceless
      #5: Crowdsourcing That Works
    • 31.
      • Way #6
      • Develop Tracking/Metrics That Listen
      #6: Tracking/Metrics
    • 32.
      • “ Today knowledge has power. It controls access to opportunity and advancement.”
      • “ Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
      #6: Peter Drucker Says
    • 33.
      • Quantify engagement (time spent with content)
      • Track conversion rates for online content
      • Deploy SEO strategies and analytics
      • Compare version performance
      #6: Tracking/Metrics Initiatives
    • 34.
      • Measure performance between varying formats of similar information (i.e. video vs. whitepaper vs. web copy)
      • A/B test (landing pages, content versions)
      • Develop landing pages of specific targets
      • Use a CTA on every page/content piece and monitor it
      #6: Tracking/Metrics Strategies
    • 35.
      • Way #7
      • Create a Long Term Strategy
      • (not a campaign)
      #7: Long Term Strategy
    • 36. #7: Long Tem Strategy Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content
    • 37.
      • Quality Content
      • = Value
      • = Relationship
      • = Sales
      #7: Long Term Strategy
    • 38.
      • Thank You!
      Your Prospect Is Your Champion
    • 39. Marketing In Motion www.viewstream.com [email_address] 888.404.8686

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