Localization for Rich Media, Websites & Interactive Content: Expert Tips & Best Practices
by John Assalian, Content Marketing Agency at Viewstream on Nov 02, 2010
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Leveraging interactive and rich media assets for global reach can present a variety of strategic and technical challenges for localization managers. From a messaging standpoint, rich media assets for ...
Leveraging interactive and rich media assets for global reach can present a variety of strategic and technical challenges for localization managers. From a messaging standpoint, rich media assets for global campaigns must communicate core messages while satisfying local communication expectations. From a technical standpoint, creating multiple-language versions of assets can be a cumbersome, time-consuming, and an expensive undertaking.
In this webinar presentation, Viewstream CEO John Assalian offers expert tips and best practices to approaching the localization of videos, screencasts, and interactive presentations, from front-facing messaging and communication to the back-end programming and metrics. Learn expert approaches to initial creation of localized assets that help expedite the localization process. Get an inside look into leveraging tools such as Wordpress, XML and Flash for fast iteration of localized content, giving you the flexibility you need to rapidly iterate across languages.
Using real-world examples from Viewstream’s portfolio, you will have a chance to see these techniques in action. John will also be available to answer any questions you may have about your asset localization processes.
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