Viewpoints Social Influencer Program Overview


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How helps brands grow Reach, Reviews and Reputation with online Social Influencers

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Viewpoints Social Influencer Program Overview

  1. 1. Growing your Reach, Reviews, and Reputation Kim Smith VP Sales & Business Development 312.447.6119
  2. 2. How Can Viewpoints Help Your Company? <ul><li>We get your products into people’s hands </li></ul><ul><li>We make it easy for people to recommend you to friends and family </li></ul><ul><li>We leverage the reach of the Viewpoints community to spread the word to in-market shoppers </li></ul>The Viewpoints Social Influencer Program
  3. 3. How the program works #1 – Get Your Product In Consumers’ Hands You Select the Reviewers Identify reviewers you want to reach based on your targeting criteria Prequalify further through opt-in process Only registered reviewers are eligible to participate insuring quality Preselected Reviewers Receive Invite Preselected Reviewers Must Apply
  4. 4. How the program works #2 - Generate Reviews of your Product Preselected Viewers Write Reviews Reviews Contains Star Rating Product Details Honest feedback Pros/Cons Comments Sampling Disclosure Reviews Enhanced By: Targeted Media Road-blocked Ads Custom Video SEO Product Details Member Polls
  5. 5. How the program works #3 – Leverage the Viewpoints Community Reviews are Optimized for Organic Search Traffic Members are Encouraged to Share Reviews We extend program reach by encouraging sharing via email, other social networks, blogs, Twitter, Facebook and more.
  6. 6. How the program works #3 – Leverage the Viewpoints Community Reviews are Featured in Follow up Emails Reviews are Featured in Follow up Online Ads Ads run on in targeted inventory. Ads may also run outside of Viewpoints, provided there is logo attribution.
  7. 7. How the program works #4 – Conclude with Insights and Extension Custom Surveys Deliver Additional Insights Reviews may be Displayed on Brand Sites At the conclusion of every campaign, Viewpoints surveys all participants. All clients receive a 15+ page Post Campaign Analysis Report highlighting review and product trends, additional feedback gathered via survey, and data on the amplification and impact of the program. Optionally, review snippets may be featured on brand sites for no cost and little technical effort.
  8. 8. Optional Program Extensions Expand your presence in the community Complement With Targeted Media Complement With Custom Content Creation Opportunities include: Extend your brand’s voice on Viewpoints through media messaging. Establish your brand as an authoritative voice through custom content creation. Sample Buying Guide Sample Targeted Category Page
  9. 9. Program Rationale Leverage Consumer Trust in Advertising Consumer Trust in Advertising by Channel (Trust Somewhat/Completely) 2007 vs. 2009 July 2009 Nielsen Global Online Consumer Survey: Trust, Value and Engagement in Advertising Our Social Influencer Programs help you take advantage of two of the most trusted forms of advertising: peer recommendations & online reviews
  10. 10. Program Rationale Viewpoints has the Right Audience <ul><li>315,000+ registered MEMBERS who are contributors, not just readers, of social content </li></ul><ul><li>2 million monthly unique visitors ACTIVELY looking for product information and are IN-MARKET and ready to make purchases </li></ul><ul><li>90% of our READERS find us directly from Search Engines </li></ul><ul><li>Reviews, enhanced product details, and any custom content created for this program STAY LIVE in perpetuity, serving as an on-going resource for the millions of in-market shoppers that visit each month </li></ul>
  11. 11. Social Influencer Program Turnkey Implementation <ul><li>You Provide </li></ul><ul><li>Approved images </li></ul><ul><li>Product features </li></ul><ul><li>Descriptions </li></ul><ul><li>Viewpoints Delivers </li></ul><ul><ul><li>All custom creative creation and development </li></ul></ul><ul><ul><li>All Search Engine Optimization tactics </li></ul></ul><ul><ul><li>All reviewer recruitment </li></ul></ul><ul><ul><li>Extensive campaign promotion </li></ul></ul><ul><ul><li>All engagement with reviewers </li></ul></ul>General Timeline 3 weeks to launch new programs 3-6 month total engagements are typical
  12. 12. Social Influencer Program Summary <ul><li>Growing your Reach, Reviews, and Reputation is as easy as: </li></ul><ul><li>Product or Sample Distribution </li></ul><ul><li>Creation of Consumer Reviews </li></ul><ul><li>Leveraging the Viewpoints Community </li></ul>