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Socialmediainvietnam vinalink-110610082131-phpapp02-110811051001-phpapp01

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  • 1. Social media in Vietnam
    Social media marketing conference Hanoi June 2011
    TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President
    www.vietseo.vn
  • 2. Vietnam Social media report on June 2011 by Vietnamsurvey.com
    WHO IS VIETNAMSURVEY ?
    ►VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006)
    ► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…
    ► This report made from 5000 samples in 2 months by online method
    ► This report focuses on Internet users in Vietnam
  • 3. WHERE USERS GO?
  • 4. WHERE THEY GO?
    54,3% Vietnam Internet users
    Using SOCIAL NETWORK
  • 5.
  • 6. VIETNAM SOCIAL NETWORK SHARES
  • 7. VIETNAM SOCIAL
    NETWORK SHARES
  • 8. WHERE THEY MAKE MOST DISCUSSION?
  • 9. WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?
    25.3% collect products/services information from SN
  • 10. SMM in Vietnam?
    70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)
    Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business
  • 11. Social media marketing
    Solution For vietnam
  • 12. Localized Social Media
  • 13. Localized Social Media
    ► Only 3.7% using Linkedin
    ► 9.5% using TWITTER
  • 14. Localized Social Media
  • 15. Localized Social Media
    +
    ► 72% for friends connect
    ► 57% seeking new friends
    ► 26% Make notes
    Vote source :facebookvietnam
  • 16. Forums role
    Forums/ Blogs also are Social Media channels
    Forums reach 53,3% internet users
    Forums seeding reach more rank in SERP
    Forums seeding is focused and can influence faster with low cost.
    Forums seeding left long engagement than SN
    Forums seeding can be more interactive
    Forums seeding campaign can reach more impressions
    Forums not for Building User Loyaltylike SN
  • 17. Tracking media users
    TEENS SOCIAL NETWORK
    POPULAR SOCIAL NETWORK
  • 18. Do social media Guidelines for employees
    Employees is not a representative ,but he/she can break company’s brand
  • 19. SM marketers must be trained to be Social Media Master
    Understand SM regulations, Risk and crisis management .
    Get connected with local SN supporters
    Understand SM algorisms such as edgeRank algorism to do SMO
    Understand viral flow on SMM
    Relations with OCM (Online Community Managers  )
    Pull but not Push / quality over quantity
  • 20. SM News Feed Optimization
  • 21. Use Integrated marketing for SMM
    Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels.
    Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)
  • 22. User loyalty building
    Offers more to community (CRM on SMM)
    Be responsive with user.
    Maintain / convert community active on/after campaign
    Tracking user behavior to get more CRO (Convert silent fans to active fans)
  • 23. Be more creative Applying creative ideas will help you more success on SMM
    Viral is better than buzz
    Be Analytical & Observant
    Don’t hate Practice and trial
    Listen to community every time
    Doing social trends content
  • 24. Thank you for attention !
    About me : http://about.me/tuanha