Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips
 

Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips

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Collecting advice, examples, and best practices from video producers and marketers, we wanted to get everyone's stories of video optimization with the hashtag #MKTGSTORY. ...

Collecting advice, examples, and best practices from video producers and marketers, we wanted to get everyone's stories of video optimization with the hashtag #MKTGSTORY.
Read the advice and contribute your own marketing story!

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    Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips Nuggets of Video Marketing Know-how: Top Marketers Tweet Their Tips Presentation Transcript

    • Nuggets of Video presents: Marketing Top Marketers Tweet Their Tips Know-how
    • When it comes to video, we’ve found there are two types of marketers
    • Views: 8 3 7 4
    • And those who know that you need to optimize your content to realize any ROI. You need to hone your skills, hire real storytellers, and make your message count.
    • So we asked marketers to share their tips & tricks with the hashtag #mktgstory(y’know, so everyone can learn)
    • - Jacob Collins, Videographer at Kapost it all starts with production... Don’t just hire a videographer, hire a creative who knows the craft and has something unique to contribute #mktgstory Hire a videographer who thinks like a producer #mktgstory
    • - Jacob Collins, Videographer at Kapost BACKUP! 2 external backup drives for footage & program files, set to be backed up every Friday. #mktgstory Jacob also reminds marketers to backup their footage to avoid losing work. whew, that’s a good tip!
    • In terms of writing your video scripts...everyone agrees with short n’sweet. - Amanda Maksymiw Content Marketing Manager at Lattice Engines Every second counts. It's difficult to maintain anyone's attention. Try to get to your message early and keep it short, simple. #mktgstory
    • The first ten seconds of your video are critical... Don't waste them with a logo sequence. Get to the point. #mktgstory - Simon Spykeman Video Marketing Strategist at SpykerMedia
    • You should also make video the star I love KANAs simple, sleek landing pages. Their videos are front and centre. They’re the feature! #mktgstory - Ian Hutchinson Video Marketing Specialist at Vidyard
    • Oh, and ‘’viral’’ isn’t the goal. (Check out Kathy’s article) For B2B video: Go Relevant, Not Viral for Bottom Line Impact! #mktgstory - Kathy Cabrera Writer & Producer at Red Clip Video
    • - Kasey Bayne, Director of Business Development at Kashoo Many marketers are also realizing B2B doesn’t mean boring! We use video @KashooOnline to show that accounting peeps don’t have to be boring #mktgstory
    • - Jon Spenceley Community Marketing Manager At Vidyard we use the following best practices: We split-test the splash screens on all of our videos to drive more click-throughs! #mktgstory
    • - Nina Blagojevic Product Marketing Manager We make the most of webinars by cutting them up into shorter segments and repurposing content in our marketing collateral #mktgstory
    • - Tyler Lessard Chief Marketing Officer We use video viewing history and completion rates to drive better lead scoring and nurture programs #mktgstory (Read more about this approach here!)
    • - Jennifer Pepper Content Marketing Manager Connect your video stories to one direct action viewers can take. Don’t end a mid-funnel piece without a compelling CTA #mktgstory
    • Here is a few extra best practices: Add email gates to videos for lead capture Feed video data into your MAP & CRM for enhanced nurturing campaigns Track viewer behaviour & engagement data
    • For more on video optimization watch the not-so-fictional story