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How Video Marketing Influences Your Customers' Decisions

How Video Marketing Influences Your Customers' Decisions

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You know video marketing is popular, but how effective is it for persuading your potential customers? ...

You know video marketing is popular, but how effective is it for persuading your potential customers?
Take a look at our infographic on the state of video marketing and how it influences your customers' decisions.

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    How Video Marketing Influences Your Customers' Decisions How Video Marketing Influences Your Customers' Decisions Infographic Transcript

    • Video Works to Convert! Enjoyment of video increases purchase intent by 97%, 80% 144% 139%. and brand association by Using video on landing pages can increase conversion by E-tailer StacksAndStacks.com reported that visitors were more likely to purchase after seeing a product video than those who did not. -Unruly -UnbounceVisitors who watch a video are reported to stay on sites 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. -Kiss Metrics The brain processes visual data t h a n t e x t 600,000 Times Faster -Social Media Today You know customers find video irresistible, and as if that’s not reason enough to jump on the video marketing bus, take a look at these facts on the demand, the current state of the video space, who’s watching, and video’s power to persuade. -Kiss Metrics Twice as Long Twice as Many Pages versus those who don’t see video. & look through 70%of B2B content marketers use videos in their marketing mix (all the cool kids are already doing it). Nearly 60%of B2B marketers rate videos as the most effective content marketing tactic. Because today’s informed buyers delay speaking with sales directly, consider the effectiveness of a video content journey to hold their attention and guide them through the buying cycle. Because so many of your prospects engage with video sites and apps like YouTube, Vine, and Instagram daily, video has naturally evolved as an expected content format. -Toprank, Lee Odden Customers perform nearly 70%of the buying journey independently. Fast Fact: Customers Expect Video Content Video is Persuasive in the C-Suite! We’re Naturally Drawn to Video -Forbes 2013 of executives have visited a vendor’s site after watching a video. 65% of executives under 40 said they’ve made a business-related purchase after viewing a video. 51% of executives conducted a vendor search for more information after watching a work-related video online. 53% The amount of videos watched in the last month of 2013 alone. - comScore of video a month (roughly one hour of video for every person on the planet!) YouTube visitors view an average of -YouTube 6 Billion Hours 52.4 Billion Wowza! Cha-Ching! 70%70% HOWVideo Marketing INFLUENCES YOUR CUSTOMERS’ DECISIONS Video Marketing A handy infographic from your friends at We’re physically hard-wired to respond to movement, the intonation and pitch of voices, and body language; all of which create 2 or more times! Note: when a video is information-intensive, consumers will watch the video This means more time spent on your site! -Internet Retailer -Susan Weinschenk There's a part of the brain, the fusiform face area, which cues us to look at faces to gather information and determine someone's credibility. This is why we're so intrigued by live action videos featuring people. Strong Emotional Connections 1-800-530-38781-800-530-3878Learn More at Vidyard.comLearn More at Vidyard.com Resources:Resources: Americans Watched Record Number of Online Videos in December YouTube Statistics 100+ B2B Content Marketing Statistics for 2013 Video in the C-Suite: Executives Embrace the Non-Text Web Social Ad Effectiveness The Benefits of Using Video on Landing Pages Can Product Videos Increase Conversion Rates? 20 Marketing Statistics that Will Influence Decisions in 2014 Online Videos Help Build Confidence in Purchases Americans Watched Record Number of Online Videos in December YouTube Statistics 100+ B2B Content Marketing Statistics for 2013 Video in the C-Suite: Executives Embrace the Non-Text Web Social Ad Effectiveness The Benefits of Using Video on Landing Pages Can Product Videos Increase Conversion Rates? 20 Marketing Statistics that Will Influence Decisions in 2014 Online Videos Help Build Confidence in Purchases Get a regular dose of video goodness by subscribing to the Vidyard Blog. FoundThisHelpful? vidyard.com/blogvidyard.com/blog