7 Tips for Using Video Marketing to Drive Business


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Stop using your video marketing to drive brand awareness alone (this is a tricky thing to measure). Instead, use these 7 tips to optimize your videos and create content that delivers real ROI.

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7 Tips for Using Video Marketing to Drive Business

  1. 1. Vidyard Presents... 7 Tips for Driving Business With Your Video Marketing #1 Create a content journey #2. Combine with MAP & CRM Many marketers create top-of-funnel videos for brand awareness and call it a day, but you can actually use video throughout the entire sales funnel to guide buyers through their decision making process. You can realize real ROI for video content if you pump video engagement data into Salesforce or Eloqua. This detailed data can show you exactly which content is engaging individual prospects, and for how long. It’s a leading-edge way to use video for better segmentation, nurturing, and lead scoring based on how much content prospects consume. Video throughout the sales funnel: Interest (15%) Learn (25%) Evaluate (40%) Justify(20%) Purchase #3. Qualify prospects in the first line If you summarize your video’s main point right away, you’ll keep the segment of your audience you actually have a chance to convert and lose any unqualified randoms. #4 Capture leads with video Video views are good, but new leads are even better! Use email gates and calls to action to solicit contact information from interested prospects when they’re most engaged with your content.
  2. 2. #5. Sync up with your sales team Create useful videos for your sales reps by considering how to replicate your value proposition in video form. Call together your sales, marketing, and video teams when brainstorming new video ideas to ensure all new content is targeted to your buyer personas’ needs. #6. Set measurable video goals Make a list of five quantifiable things you want your videos to achieve. For example, you could aim to: Collect x amount of leads with your content Maintain the attention span of over 60% of your target audience until the very end of all videos Increase your click through rate in email nurture campaigns by using video, and more! #7. Distribute video to infinity & beyond YouTube alone simply doesn’t cut it as a video strategy. You need to use multiple channels and embed your content in blog posts, email campaigns, landing pages, social posts, and the blogosphere where influencers hang out. Find even more marketing tips at vidyard.com/blog Contact us for a demo: info@vidyard.com