Giorgio armani

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Brand Giorgio Armani

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Giorgio armani

  1. 1. Giorgio Armani “Style without excessive design”
  2. 2. • An international Italian fashion house found by Giorgio Armani. • Designs, manufactures, distributes, and retails Haute couture Ready-to-wear Leather goods Shoes Watches, jewelry, accessories, eyewear, cosmetics, and home interiors.
  3. 3. Time line • 1975: GIORGIO ARMANI women's and men's ready to wear • 1981: ARMANI JUNIOR, EMPORIO ARMANI and ARMANI JEANS • 1987: GIORGIO ARMANI CALZE (hoisery) collection. • 2000: ARMANI CASA (home furnishing). • 2002: EMPORIO ARMANI GIOIELLI (jewellery). • 2002: ARMANI DOLCI (confectionery) • 2003: EMPORIO ARMANI CAFFE' CD. • 2005 :EMPORIO ARMANI SPORTBIKE • 2008 :Giorgio Armani Luxury fine writing instruments
  4. 4. BRAND ARCHITECTURE Giorgio Armani Ultra premi um price 35-50 yrs Giorgio Collezioni 20% lower than mainli ne Emporio Armani Conte mpora ry design 25-35 yrs Armani Jeans Trendy & Fashio nable 18-30 yrs Armani Exchang Chain of retail stores Feel of Luxury Armani Juniors Boys and Girls Armani Casa Perfec t Arman i enviro nment Excelle nce & Exclusi vity
  5. 5. BRAND EXTENSIONS Watches Jewelry Casa Dolci Fiori
  6. 6. Points of Parity • Luxury Brand • It is a brand built around the Designer Points of Difference • Innovative • Retail outlets with young and energetic people

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