“Style without excessive design”
• An international Italian fashion house found by
• Designs, manufactures, distributes, and retails
Watches, jewelry, accessories, eyewear,
cosmetics, and home interiors.
• 1975: GIORGIO ARMANI women's and men's ready to
• 1981: ARMANI JUNIOR, EMPORIO ARMANI
and ARMANI JEANS
• 1987: GIORGIO ARMANI CALZE (hoisery) collection.
• 2000: ARMANI CASA (home furnishing).
• 2002: EMPORIO ARMANI GIOIELLI (jewellery).
• 2002: ARMANI DOLCI (confectionery)
• 2003: EMPORIO ARMANI CAFFE' CD.
• 2005 :EMPORIO ARMANI SPORTBIKE
• 2008 :Giorgio Armani Luxury fine writing instruments
Watches Jewelry Casa
Points of Parity
• Luxury Brand
• It is a brand built around the Designer
Points of Difference
• Retail outlets with young and energetic people