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  • Comply with GECS guidelines for: Documenting competitor contacts – check with legal counsel first. Participating in trade associations and standards - setting groups
  • Product EvaluationBenchmarking and CertificationPerformance and PowerSoftware TestingOut of the Box Experience TestingFirst Impressions Comparison and Competitive AnalysisSoftware DevelopmentEmbedded Software DevelopmentOperating System Porting, TuningCompiler AnalysisSystem SecurityBusiness DevelopmentWhite Papers and ReportsSystematic Competitive Intelligence Division (SCID)Engineering and Marketing IntegrationTechnical Evaluation of Contracted ServicesFAE and Sales Force Technical Training with Joint Sales CallsZap Flyer Marketing SystemTechnical CommunicationsFluent Core Documentation System
  • ECL (EEMBC Certification Laboratory) formed February 1998Certifies benchmark scores for EEMBC (industry consortium)Has certified literally hundreds of benchmark scoresDeveloped nearly all of the EEMBC benchmark source code (millions of lines of very portable C source code)Gained experience with hundreds of software tool chains, hardware situationsWhat they learned?Industry-standard benchmark groups only go so far … still a pressing need for head-to-head benchmarking, analysisMust have a much wider range of benchmarks, and do “Customer benchmarking”Synchromesh Computing, LLC formed December 2003 to provide much more comprehensive services by same peopleProfitable since Day 1, no debt, growing each yearIn March 2006 Synchromesh Computing bought ECLThey’ve been doing this for over 8 years ….
  • Benchmarking and Performance AnalysisCertified literally hundreds of benchmark scores for EEMBCDeveloped nearly all of EEMBC source code (3 million lines)Have been involved with SPEC, BAPCo, other groupsConsultants to large and small companies on performance, power: Freescale, AMD, SigmaTel, AMCC, Legerity, many othersSoftware Testing and Software Engineering ConsultingTrained hundreds of Engineers in Software Inspections and Software Engineering for companiesFirst Impressions ™ and Market Ready Validation ™ Programs are considered standards for software testing and evaluationFreescale Semiconductor, Mentor Graphics, Green Hills Software, Texas Instruments, Symantec (Veritas), dozens of othersSoftware DevelopmentCompilers, Operating Systems, Middleware, ApplicationsIndustry Standards Group Creation, Management, and SupportAs EEMBC Certification Laboratory (ECL), helped Found EEMBC (industry-standard benchmarking organization)Provided all Technical Support (phone, email, web, etc.)Provided all software development servicesChaired Technical Advisory Group for 5 yearsCertified benchmark scoresProviding technical assistance to new RuBee data radio standard for the IEEE on behalf of Visible Assets, Inc.We will be their Certification and Compliance LaboratoryWe helped Found the SPEC-MBC (Multimedia Benchmark Committee) – also served as first Vice-ChairmanExploring work with SI2 (Silicon Integration Initiative) consortium.

Vidya Vidya Presentation Transcript

  • Benchmarking
    VIDYA K.
    MBA-III sem
    ROLL NO.: 57
  • Benchmarking
    Benchmarking is the process of continually searching for the best methods, practices and processes, and either adopting or adapting their good features and implementing them to become the “best of the best.”
    How is benchmarking used?
    • Compare performance of an existing process against other companies’ best-in-class practices.
    • Determine how those companies achieve their performance levels.
    • Improve internal performance levels.
    Benchmarking is used for both comparison of performance as well as to understand the potential for improvement
  • Benchmarking Compliance
    • Policy regarding benchmarking protocol should be communicated to all employees involved, prior to contacting external organizations. Guidelines should address the following areas:
    • Misrepresentation – do not misrepresent your identity in order to gather information
    • Information requests– a request should be made only for information your organization would be willing to share with another company
    • Sensitive/proprietary information– avoid direct benchmarking of sensitive or proprietary information
    • Confidentiality – treat all information as confidential
  • Benchmarking Compliance
    • Avoiding inappropriate communication and contacts with competitors
    • Never propose, enter, or engage in a discussion related to any agreements with a competitor to fix prices, in terms or conditions of sale, costs, profit margins, or other aspects of the competition
    • Keep communications with competitors to a minimum – make sure there is a legitimate business reason for all such communications
  • Benchmarking Compliance
    • Consult with business legal counsel before initiating any contact with competitors regarding Six Sigma (or any other topic):
    • Benchmarking
    • Training of suppliers and customers – they may also be competitors
  • Synchromesh Computing Services
    • Product Evaluation
    • Benchmarking and Certification
    • Performance and Power
    • Software Testing
    • Out of the Box Experience Testing
    • First Impressions Comparison and Competitive Analysis
    • Software Development
    • Embedded Software Development
    • Operating System Porting, Tuning
    • Compiler Analysis
    • System Security
    • Business Development
    • White Papers and Reports
    • Systematic Competitive Intelligence Division (SCID)
    • Engineering and Marketing Integration
    • Technical Evaluation of Contracted Services
    • Sales Force Technical Training with Joint Sales Calls
    • Zap Flyer Marketing System
    • Technical Communications
    • Fluent Core Documentation System
  • History of the Company
    • ECL (EEMBC Certification Laboratory) formed February 1998
    • What they learned?
    • Industry-standard benchmark groups only go so far … still a pressing need for head-to-head benchmarking, analysis
    • Must have a much wider range of benchmarks, and do “Customer benchmarking”
    • Synchromesh Computing, LLC formed December 2003 to provide much more comprehensive services by same people
  • What They Do Well …
    • Benchmarking and Performance Analysis
    • Software Testing and Software Engineering Consulting
    • Software Development
    • Industry Standards Group Creation, Management, and Support
  • How They Benchmarked
    Obtain the system (hardware, software, documentation) and create:
    Benchmark Test and Measurement Plan
    Benchmark Tests (software) and Test Fixtures
    Performance, Power Consumption, Code Size, Functionality
    Stabilize the Environment
    Execute Benchmark Tests, Control, and Measure
    Analyze, Debug, Assess, Compare/Contrast, Re-run
    Generate Test Results, Analysis, White Papers, etc.
    If applicable, Certify Results
  • Examples of Key Business Processes
    Marketing Information Capture;
    Marketing Selection;
    Hardware/Software Development;
    Service Development;
    Customer Fulfillment/ Relationship;
    Service Customer Feedback;
    Solution Integration;
    Financial Analysis;
    Plan Integration;
    Human Resources
    IT Infrastructure
    Customer Engagement;
    Inventory Mgt. & Logistics;
    Product Design / Engineering;
    Product Maintenance;
    Technology Maintenance;
    Production & Operations Mgt.
    Marketing Management;
    Supplier Management;
    Information Management;
    Business Management;
    Human Resources Management;
    Leased & Capital Asset Mgt.
    Financial Management.
    Direct Business;
    Plan Business;
    Develop Processes;
    Manage Process Operations;
    Provide Personnel Support;
    Market Products & Services;
    Provide Customer Service;
    Manage Products & Services;
    Provide Consultancy Services;
    Plan the Network;
    Operate the Network;
    Provide Support Services;
    Manage Information Resource;
    Manage Finance;
    Provide Technical R&D