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Goin’ Fishin’: The  Art  and  Science  of Attracting and Retaining Companies Presented by: Dean F. Whittaker
Why Go Fishing in the First Place? <ul><li>What’s in it for me? </li></ul><ul><li>What’s in it for the area I represent? <...
What Fishing Gear Do I Need? <ul><li>Is your community ready?  </li></ul><ul><li>What’s missing? </li></ul><ul><li>What ne...
What Kind of Fish am I Fishing For? <ul><li>Selecting targeted industries </li></ul><ul><li>Community strengths and challe...
What Fish are Biting? <ul><ul><li>Industry expansion and relocation trends </li></ul></ul><ul><ul><li>The cyclical nature ...
What Causes Fish to Bite? <ul><li>Internal changes </li></ul><ul><ul><li>Ownership </li></ul></ul><ul><ul><li>Leadership <...
When to Go Fishing? <ul><li>The cyclical nature of business </li></ul><ul><li>Timing is everything </li></ul><ul><li>Econo...
Where are the Fish Biting?   <ul><ul><li>New and expanded industry activities </li></ul></ul><ul><ul><li>Unique opportunit...
Using an Electronic Fish Finder <ul><ul><li>Monitoring industries and companies </li></ul></ul><ul><ul><li>Sources of indu...
What Bait to Use? <ul><ul><li>Incentives </li></ul></ul><ul><ul><li>Special situations </li></ul></ul>
Beware of Sharks! <ul><ul><li>Not all companies are desirable </li></ul></ul><ul><ul><li>Telling the good guys from the ba...
Who Should I Take Fishing? <ul><ul><li>Outside resources </li></ul></ul><ul><ul><ul><li>Economic development allies </li><...
Once You Have Them on the Hook, You Still Have to Land Them <ul><ul><li>Say what you will do and do what you say </li></ul...
Keeping the Fish You Have Because They will Grow <ul><ul><li>The importance of taking care of the companies you already ha...
It Still Takes Luck to Catch Fish <ul><ul><li>Luck – preparedness meeting opportunity </li></ul></ul><ul><ul><li>Patience ...
The Fishing Report <ul><li>Internet Resources </li></ul><ul><ul><li>CeoExpress.com </li></ul></ul><ul><ul><li>Search Engin...
The Fishing Report (cont.) <ul><li>Direct Observation </li></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Arial Pho...
Further Discussion
Summary <ul><li>Why we go fishing </li></ul><ul><li>What gear to take </li></ul><ul><li>Where to find fish </li></ul><ul><...
Thanks for Goin’ Fishin’ <ul><li>Dean Whittaker </li></ul><ul><li>[email_address] </li></ul><ul><li>616-396-4500  </li></u...
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Pro Learning Lab - Going Fishing

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Transcript of "Pro Learning Lab - Going Fishing"

  1. 1. Goin’ Fishin’: The Art and Science of Attracting and Retaining Companies Presented by: Dean F. Whittaker
  2. 2. Why Go Fishing in the First Place? <ul><li>What’s in it for me? </li></ul><ul><li>What’s in it for the area I represent? </li></ul><ul><li>Who cares? </li></ul>
  3. 3. What Fishing Gear Do I Need? <ul><li>Is your community ready? </li></ul><ul><li>What’s missing? </li></ul><ul><li>What needs to be done? </li></ul>
  4. 4. What Kind of Fish am I Fishing For? <ul><li>Selecting targeted industries </li></ul><ul><li>Community strengths and challenges </li></ul>
  5. 5. What Fish are Biting? <ul><ul><li>Industry expansion and relocation trends </li></ul></ul><ul><ul><li>The cyclical nature of industries </li></ul></ul>
  6. 6. What Causes Fish to Bite? <ul><li>Internal changes </li></ul><ul><ul><li>Ownership </li></ul></ul><ul><ul><li>Leadership </li></ul></ul><ul><li>External Changes </li></ul><ul><ul><li>Business Environment </li></ul></ul><ul><ul><li>Regulatory Environment </li></ul></ul>
  7. 7. When to Go Fishing? <ul><li>The cyclical nature of business </li></ul><ul><li>Timing is everything </li></ul><ul><li>Economic development longer term process </li></ul>
  8. 8. Where are the Fish Biting? <ul><ul><li>New and expanded industry activities </li></ul></ul><ul><ul><li>Unique opportunities </li></ul></ul>
  9. 9. Using an Electronic Fish Finder <ul><ul><li>Monitoring industries and companies </li></ul></ul><ul><ul><li>Sources of industry and company information </li></ul></ul>
  10. 10. What Bait to Use? <ul><ul><li>Incentives </li></ul></ul><ul><ul><li>Special situations </li></ul></ul>
  11. 11. Beware of Sharks! <ul><ul><li>Not all companies are desirable </li></ul></ul><ul><ul><li>Telling the good guys from the bad guys </li></ul></ul>
  12. 12. Who Should I Take Fishing? <ul><ul><li>Outside resources </li></ul></ul><ul><ul><ul><li>Economic development allies </li></ul></ul></ul><ul><ul><ul><li>Consultants </li></ul></ul></ul><ul><ul><li>Internal resources </li></ul></ul><ul><ul><ul><li>Bankers </li></ul></ul></ul><ul><ul><ul><li>Librarians </li></ul></ul></ul><ul><ul><ul><li>Service staff </li></ul></ul></ul>
  13. 13. Once You Have Them on the Hook, You Still Have to Land Them <ul><ul><li>Say what you will do and do what you say </li></ul></ul><ul><ul><li>Keeping commitments </li></ul></ul><ul><ul><li>Give (and receive) recognition </li></ul></ul><ul><ul><li>Assimilating newcomers </li></ul></ul>
  14. 14. Keeping the Fish You Have Because They will Grow <ul><ul><li>The importance of taking care of the companies you already have </li></ul></ul><ul><ul><li>Most new jobs come from existing companies expanding </li></ul></ul><ul><ul><li>Expanding existing companies puts less demand on infrastructure </li></ul></ul>
  15. 15. It Still Takes Luck to Catch Fish <ul><ul><li>Luck – preparedness meeting opportunity </li></ul></ul><ul><ul><li>Patience </li></ul></ul>
  16. 16. The Fishing Report <ul><li>Internet Resources </li></ul><ul><ul><li>CeoExpress.com </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Hoovers.com </li></ul></ul><ul><ul><li>Google Earth </li></ul></ul>
  17. 17. The Fishing Report (cont.) <ul><li>Direct Observation </li></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Arial Photography </li></ul></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Focus Group </li></ul></ul><ul><ul><li>Canvas Neighborhood </li></ul></ul><ul><ul><li>Silent Observer – Reward System </li></ul></ul><ul><ul><li>Referral System </li></ul></ul>
  18. 18. Further Discussion
  19. 19. Summary <ul><li>Why we go fishing </li></ul><ul><li>What gear to take </li></ul><ul><li>Where to find fish </li></ul><ul><li>When go fishing </li></ul><ul><li>Who to take along </li></ul>
  20. 20. Thanks for Goin’ Fishin’ <ul><li>Dean Whittaker </li></ul><ul><li>[email_address] </li></ul><ul><li>616-396-4500 </li></ul><ul><li>www.whittakerassociates.com </li></ul>
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