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Pro Learning Lab - Going Fishing
 

Pro Learning Lab - Going Fishing

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    Pro Learning Lab - Going Fishing Pro Learning Lab - Going Fishing Presentation Transcript

    • Goin’ Fishin’: The Art and Science of Attracting and Retaining Companies Presented by: Dean F. Whittaker
    • Why Go Fishing in the First Place?
      • What’s in it for me?
      • What’s in it for the area I represent?
      • Who cares?
    • What Fishing Gear Do I Need?
      • Is your community ready?
      • What’s missing?
      • What needs to be done?
    • What Kind of Fish am I Fishing For?
      • Selecting targeted industries
      • Community strengths and challenges
    • What Fish are Biting?
        • Industry expansion and relocation trends
        • The cyclical nature of industries
    • What Causes Fish to Bite?
      • Internal changes
        • Ownership
        • Leadership
      • External Changes
        • Business Environment
        • Regulatory Environment
    • When to Go Fishing?
      • The cyclical nature of business
      • Timing is everything
      • Economic development longer term process
    • Where are the Fish Biting?
        • New and expanded industry activities
        • Unique opportunities
    • Using an Electronic Fish Finder
        • Monitoring industries and companies
        • Sources of industry and company information
    • What Bait to Use?
        • Incentives
        • Special situations
    • Beware of Sharks!
        • Not all companies are desirable
        • Telling the good guys from the bad guys
    • Who Should I Take Fishing?
        • Outside resources
          • Economic development allies
          • Consultants
        • Internal resources
          • Bankers
          • Librarians
          • Service staff
    • Once You Have Them on the Hook, You Still Have to Land Them
        • Say what you will do and do what you say
        • Keeping commitments
        • Give (and receive) recognition
        • Assimilating newcomers
    • Keeping the Fish You Have Because They will Grow
        • The importance of taking care of the companies you already have
        • Most new jobs come from existing companies expanding
        • Expanding existing companies puts less demand on infrastructure
    • It Still Takes Luck to Catch Fish
        • Luck – preparedness meeting opportunity
        • Patience
    • The Fishing Report
      • Internet Resources
        • CeoExpress.com
        • Search Engines
        • Hoovers.com
        • Google Earth
    • The Fishing Report (cont.)
      • Direct Observation
        • Satellite
        • Arial Photography
        • Survey
        • Focus Group
        • Canvas Neighborhood
        • Silent Observer – Reward System
        • Referral System
    • Further Discussion
    • Summary
      • Why we go fishing
      • What gear to take
      • Where to find fish
      • When go fishing
      • Who to take along
    • Thanks for Goin’ Fishin’
      • Dean Whittaker
      • [email_address]
      • 616-396-4500
      • www.whittakerassociates.com