True Collaboration Key to Video Conferencing Adoption
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True Collaboration Key to Video Conferencing Adoption

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True Collaboration Key to Video Conferencing Adoption True Collaboration Key to Video Conferencing Adoption Document Transcript

  • True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT Analyst: David Lemelin david.lemelin@reedbusiness.com +1.480.609.4516 May 2009 Report Summary The last year has seen further integration of video conferencing as a key element of unified communications and collaboration among HIGHLIGHTS businesses. As a result, most solutions require interoperability, Current users of video involving the use of multiple vendors of hardware, network, and conferencing capabilities software components. Despite the slow economy, video conferencing continue to be generally is showing signs of life at the high-end among enterprises adopting satisfied with their solution telepresence and HD solutions, as well as the desktop for individual and find value in the users. Much of this growth opportunity is driven by collaboration, the experience. availability of supporting bandwidth, and the decreasing appeal of The majority of business travel. organizations that have implemented a video This analysis is an update of end-user and decision-maker opinions conferencing capability use over the last 12–15 months. It includes an analysis of current video IP, as opposed to traditional conferencing users; those who have the capability available and TDM transport to run the choose not to use it; those who have used video conferencing in the conferences. As was the past but no longer do so; and current non-users planning to adopt case in 2007 when only 4% video conferencing in the next 12 months. also reported exclusive use Decision-makers continue to see value in video conferencing and have of TDM. formulated corporate policies for its use. To date, the benefit of helping 57% of Decision-makers businesses to become more “green” environmentally has had limited indicated their organizations impact but does seem to be gaining momentum as a driver of adoption. have formal video conferencing policies. What’s In the Report? Most of these policies An end-user and decision-maker video conferencing analysis are designed to maximize within the US market return on the video Primary research results contrasting 2007 and 2008 perspectives conferencing investment, particularly when it can be Recent vendor announcements and applications used to mitigate travel. Strategic guidance Convenience and efficiency, as opposed to cost savings, continue to be the key drivers of video conferencing use. For more information or to purchase, see the report online or call 1.480.483.4441. ©2009 In-Stat All Rights Reserved | http://www.in-stat.com
  • True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT Companies Mentioned in this Report Cisco, Microsoft, Polycom, HP, LifeSize TANDBERG, Radvision, and Skype Who Will be Interested in This Report? Those considering video conferencing for their businesses Service providers and manufacturers seeking end-user and decision-maker perspectives The video conferencing and unified communications vendor community What Questions Does This Report Answer? Who are the leading suppliers in the market? How is video conferencing used in the business environment? What are the drivers and inhibitors of adoption? What will the role be of video conferencing in the evolving unified communications environment? ©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 2
  • True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT In This Update Sharing, Not Just Seeing, is Key ............................................................................................................................... 1 Data Collection .......................................................................................................................................................... 6 Overview.................................................................................................................................................................... 7 Will the Economy Drive or Hinder Video Conferencing Adoption? ....................................................................... 7 Industry Trends ..................................................................................................................................................... 7 Cisco ..................................................................................................................................................................... 8 Polycom................................................................................................................................................................. 8 Microsoft................................................................................................................................................................ 9 TANDBERG .......................................................................................................................................................... 9 Avaya .................................................................................................................................................................... 9 Skype .................................................................................................................................................................. 10 HP ....................................................................................................................................................................... 10 LifeSize................................................................................................................................................................ 10 Decision-Maker Perspectives .................................................................................................................................. 11 End-User Perspectives............................................................................................................................................ 15 Video Conferencing is Used on a Fairly Regular Basis ...................................................................................... 15 Those Who Choose Not to Use Available Teleconferencing Capabilities............................................................... 23 Past Users are Generally Amenable to Using Video Conferencing Again.............................................................. 24 Non-User Perspectives............................................................................................................................................ 26 Implications.............................................................................................................................................................. 27 ©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 3 View slide
  • True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT List of Tables Table 1. IP vs. TDM Video Conferencing Solutions........................................................................................... 11 Table 2. Planned Use of IP in the Future........................................................................................................... 11 Table 3. Current Video Conferencing Vendor.................................................................................................... 12 Table 4. Corporate Policies................................................................................................................................ 14 Table 5. Frequency of Video Conferencing Use ................................................................................................ 15 Table 6. What Drives the Frequency of Your Video Conferencing Use? .......................................................... 16 Table 7. How Long Video Conferencing Has Been Used.................................................................................. 16 Table 8. How Frequency of Use Has Changed Over the Last Year .................................................................. 16 Table 9. Where Video Conferences Take Place (End-Users) ........................................................................... 17 Table 10. Video Conferencing Facilities (Decision-Makers) ................................................................................ 17 Table 11. Why Video Conferencing is Used ........................................................................................................ 18 Table 12. Use of a Centralized Organization for Scheduling (End-Users) .......................................................... 20 Table 13. Use of a Centralized Organization for Scheduling (Decision-Makers) ................................................ 21 Table 14. Actual vs. How Long Reasonably Expected to Wait for Set Up of a Video Conference ..................... 21 Table 15. Satisfaction with Reliability................................................................................................................... 22 Table 16. Causes of More Frequent Use............................................................................................................. 22 Table 17. Why Video Conferencing is Not Used When Available ....................................................................... 23 Table 18. Key Causes for Considering Use Among Those Who Don’t Use Video Conferencing ....................... 23 Table 19. Reasons Why Video Conferencing Use Was Stopped (End-Users) ................................................... 24 Table 20. Reasons the Organization Stopped Using Video Conferencing (Decision-Makers) ........................... 25 Table 21. Satisfaction With Past Use of Video Conferencing.............................................................................. 25 Table 22. Likelihood of Use if Quality, Usability, and Cost Were Reasonable .................................................... 26 Table 23. Why Current Non-Users are Considering Video Conferencing ........................................................... 26 Table 24. Reasons for Not Planning Use of Video Conferencing........................................................................ 27 ©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 4 View slide
  • True Collaboration Key to Video Conferencing Adoption SKU: IN0904353CT List of Figures Figure 1. Centralized Organization vs. Individual Control for Scheduling and Managing Video Conferences .... 2 Figure 2. Current Video Conferencing Vendor.................................................................................................... 12 Figure 3. Current and Planned Use of Video Conferencing Capabilities ............................................................ 13 Figure 4. Satisfaction With Video Conferencing Capabilities.............................................................................. 19 Figure 5. Use of Video Conferencing Functions ................................................................................................. 20 ©2009 In-Stat All Rights Reserved | http://www.in-stat.com Page 5
  • ORDER FORM Report Title: True Collaboration Key to Video Conferencing Adoption Sku: IN0904353CT Price: $2495.00 Customer Name: ________________________________________________________________ Business Title: ________________________________________________________________ Company: ________________________________________________________________ Address: ________________________________________________________________ City: ________________________________________________________________ State: ________________________________________________________________ Zip: ________________________________________________________________ Country: ________________________________________________________________ Email Address: ________________________________________________________________ Phone: ________________________________________________________________ Fax: ________________________________________________________________ Cell: ________________________________________________________________ Payment Method: Check Enclosed Check Number: _________ Please Bill Me – PO Attached PO Number: _________ Credit Card Type: Choose One Card Number: ________________________________________________________________ Exp Date: ________________________________________________________________ Credit Card Information: Same As Above Name: ________________________________________________________________ Address: ________________________________________________________________ City: ________________________________________________________________ State: ________________________________________________________________ Zip: ________________________________________________________________ Signature: ________________________________________________________________ Please print the order form and fax to: 303-265-2181 Additional Contacts | epotter@reedbusiness.com | chris.murray@reedbusiness.com | 480-483-4440