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  • Where it fits in the portfolio
  • Polycom offers a wide range of video conferencing systems from the desktop to performance grade products. Shown here are three distinct system categories and the associated products. Desktop: for desktop we have two types of solutions software application that runs on a Personal Computer with a web camera, PVX, or a desktop video conferencing system with an integrated 17” LCD display the V700 or VSX 3000… Office : for the small office Polycom has the V500, a set-top system with an electronic PTZ integrated camera. Additionally, some customers find the V700 and VSX 3000 meet their needs in the small office. Conference Room: Entry / Mainstream: VSX 7000s set top or the VSX 7000e available in a split form factor a variety of options are available with the VSX 7000s and VSX 7000e products including content sharing and multi-point capabilities Performance : VSX 7000 series as well as the new Polycom HDX 9000 series offer integrator class performance.
  • Video products from Polycom offer critical signature benefits across the various lines. Beginning with the price leading v-series product line, People + content IP allows video and voice participants to share content cable-free! StereoSurround separates multiple voices with converstaional stereo making the conversation natural. Siren 14 in the V-Series and VSX, and Siren 22 in the HDX product line completely eliminates listening fatigue with the clearest audio in the market. Polycom’s video products enable SIP benefits from desktop to boardroom with SIP support. Keeping every conference secure is critical and Polycom delivers with standards-based encryption. iPriority provides the industry's most comprehensive Quality of Service features for IP networks. Users can maneuver through Polycom’s products with ease using the consistent, well-designed Polycom User Interface. The VSX and HDX product lines offer the highest image clarity and most natural motion handling with Pro-Motion. Progressing from one type of communication, like a phone call, to another, such as a video call is simply a button away with Polycom’s phone integration options; SoundStation VTX 1000 for the VSX products, and the Next Generation conference phones for the HDX products. The HDX 9000 series offer people on content; a remarkable new way to share content and the presenter in a single stream-ehancing the overall experience, engaging the far side like never before! Lastly, High Definition… the HDX 9000 series offers true HD with 720p at 30frames per second.
  • UltimateHD Experience (HD Audio, HD Video & HD Content) Incredible, life-like video quality in every call Polycom EagleEye TM HD Camera provides precise motion and color 12 x Optical Zoom Quiet operation Natural and realistic video reproduction in HD (1-4M) and 4CIF (starting at 256K) Attach other HD cameras to share static and multimedia content in full motion Powerful audio provides for an amazingly natural experience Siren22™ (100Hz – 22kHz range) in StereoSurround™ Patented audio handling, noise handling Eliminates unwanted noise with keyboard noise reduction technology VoIP or Analog speakerphone capabilities Enhance every call with flexible and innovative content sharing capabilities People+Content™ and People+Content IP Standard H.239 allows for complete interoperability with other video communication systems People On Content™ User can become part of their presentation and keep audience’s attention on the far site/s Deliver amazingly high impact video in any application Fully engage the entire classroom with precise motion, crisp color and broad coverage See every facial expression during intense negotiations with 12X Optical Zoom Move the camera around the boardroom without noisy interruptions - quiet operation Enjoy highest quality at any bandwidth with HD at 1M+ and 4CIF from 256K Increase understanding and enjoyment with rich, clear audio Hear the surgeon AND the stethoscope in perfect detail with Siren22™ audio Distinguish every voice at the table effortlessly with StereoSurround™ Eliminate auditorium echo and HVAC fans with patented audio handling Ensure the Commander hears you - not your keyboard - with keyboard noise reduction Remain flexible and uncluttered with direct VoIP direct dialing capabilities Add value to any meeting with flexible and innovative HD content sharing Share the full experience of your next marketing campaign – static or multimedia – with alternate HD peripherals Include court documents effortlessly with standard-based People+Content™ (H.239) Share content wirelessly and from remote locations with People+Content IP Easily and securely integrate across your standards-based network Flexible connection options: H.323, SIP, BRI, PRI and serial applications Securely share sensitive court documents or patient records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen Flexibility in bandwidth for content sharing or multipoint option Enjoy the ultimate multimedia experience with calls speeds up to 2 Mbps Join up to four teammates with the click of a button using internal multipoint Add complex content with consistent overall quality - bandwidth automatically adjusts toward to Content or People depending on demand
  • Note that the codec slides nicely behind the display for a turn-key wall mount or pedestal solution.
  • USB for soft update

Training Presentation Transcript

  • 1. HDX 7000 HD Video Conference System Sales Training
  • 2. Learning Objectives
    • Upon successful completion of this training, you will be able to:
      • Explain the value and positioning of the HDX 7000
      • Identify ideal HDX 7000 applications and targets
      • Identify key benefits for the HDX 7000 Series
      • Competitively differentiate the HDX 7000
      • Summarize how the HDX 7000 extends the benefits of UltimateHD™
  • 3. HDX 7000 Room System Position in the Portfolio Video Endpoints Conference Bridge Management & Scheduling Video Recording, Streaming & Content Management Security & NAT/FW Traversal Security & NAT/FW Traversal Partner Integration
  • 4. VSX 7000e VSX 7000s VSX 7000 VSX 5000 HDX 9000 HDX 4000 PVX VSX 3000 Desktop Group Systems Professional V700 UltimateHD Essential V500 VSX 6000 HDX 7000 HDX 8000 HDX 7000 Room System Position in the HDX Series
  • 5. Polycom HDX Series - Positioning HDX 4000 HDX 7000 HDX 8000 HDX 9000 Personal/Desktop Application Driven HD Conferencing Mainstream HD Conferencing High Performance Solution Powerful multimedia HD desktop HD for multiple environments Feature rich HD conferencing platform Rooms that require complete integration High Definition: 720p at 30fps Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps above Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps Standard Definition: 4 CIF below 1 Mbps High Definition: 720p at 30fps above Standard Definition: 4 CIF below 1 Mbps 20” LCD HD Monitor with 1 DVI input for PC or other video input 3 video inputs 2 or 3 video outputs 3 or 4 video inputs 2 or 3 video outputs 4 or 5 HD Video Inputs 4 video outputs 4-way internal multipoint 4-way internal multipoint 4-way internal multipoint 8-way internal multipoint (up to 8 Mbps) Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™ H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support AES Encryption AES Encryption AES Encryption AES Encryption Intuitive keypad for control Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery People+Content People+Content People+Content People+Content People on Content People On Content People On Content Dual microphone elements for stereo separation and pickup HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array Analog phone line for audio-one users Analog phone line for audio-only users Analog phone line for audio-only users Integration with SoundStructure or next generation conference phone Integration with SoundStructure or next generation conference phone
  • 6. HDX 7000 Room System
    • The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
    • The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.
  • 7. HDX 7000 Key Benefits
    • Delivers HD video beyond traditional conference room settings
      • Expands pool of teams and individuals sharing knowledge
      • Increases adoption and use of existing video investments
    • Add value to any meeting with flexible HD content sharing
      • Share content in HD with People+Content
    • Easily and securely integrate across your standards-based network
      • Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial applications
      • Securely share sensitive documents or records with embedded AES
      • Easily dial any meeting room by accessing “recent calls” or your company directory right from the home screen
  • 8. HDX 7000 Use Case Applications
    • Enterprise
      • Turn-key in small to medium sized conference room
        • Widespread user adoption of video
        • Easy to deploy
        • High performance
        • New and existing users of video
    • Education
      • Small or medium sized classroom
        • Enable affordable distance learning
        • Simple to use
        • Bring specialty classes to more students
  • 9. Competitive Advantages and Positioning
  • 10. Competition
    • The HDX 7000 is based upon the same processing technology as the HDX 9000 Series.
      • The HDX 9000 Series was rated independently by Wainhouse Research as the top HD communications system in the marketplace.
    • Polycom offers the UltimateHD™ Experience
      • HD Voice allows you to distinctly hear every sound you need to hear and none that you don’t
      • HD Video provides the sharpest, clearest images in vivid, natural color and full motion
      • HD Content allows you to share the full value of your work in any application
  • 11. Boxing Out the Competition
    • Primary Competition
      • Tandberg Edge 75 / 85
      • LifeSize Express / Team MP
  • 12. HDX 7000 vs. Tandberg Edge 95, 85 & 75 HDX 7002 HDX 7001 Edge 95 Edge 85 Edge 75 Max data rates H.323 SIP ISDN 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 512 kbps 1.1 Mbps 1.1 Mbps 384 kbps 768 kbps 768 kbps 128 kbps Content sharing H.239 P+C IP Yes – PC or MAC Yes Yes – PC or MAC Yes Yes ~VNC Yes ~VNC Yes ~VNC Audio 22kHz StereoSurround Yes Yes Yes Yes No No No No No No Video 1280x720 resolution 30fps (108k macroblocks/sec) Yes Yes Yes Yes Yes No Yes No No No Camera Video Quality Zoom Full Motion True colors 12x Full Motion True colors 12x Tiling Motion Yellow Video Loud Cam Noises 7x Tiling Motion Yellow Video Loud Cam Noises 7x Tiling Motion Yellow Video Loud Cam Noises 7x Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 4 x 768 kbps 4 x 768 kbps 4 x 768 kbps Bandwidth 4CIF (SD) HD Up to 960Kbps 1 – 2Mbps Up to 2 Mbps Up to 1.1 Mbps 1.1 or 1.4 – 2Mbps Up to 1.1 Mbps 1.1 768 kbps No IO/Back panel In Out 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 5 (2HD, 3SD) 4 (1HD, 3SD) 5 (2HD, 3SD) 4 (1HD, 3SD) 5 (2HD, 3SD) 4 (1HD, 3SD)
  • 13. HDX 7000 vs. LifeSize Room / Team / Express HDX 7002 HDX 7001 Room Team Express Max data rates H.323 SIP ISDN 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 5 Mbps 5 Mbps No 2.5 Mbps 2.5 Mbps No 1.5 Mbps 1.5 Mbps No Content sharing H.239 P+C IP Yes – PC or MAC Yes Yes – PC or MAC Yes Yes No Yes No Yes No Audio 22kHz StereoSurround Yes Yes Yes Yes No No No No No No Video 1280x720 resolution 30fps (108k macroblocks/sec) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Camera Video Quality Zoom Full Motion True colors 12x Full Motion True colors 12x Tiling Motion, Focus Issues, Reddish colors, 4x Tiling Motion, Focus Issues, Reddish colors, 4x Tiling Motion, Focus Issues, Reddish colors, 4x Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 6 x 833 kbps 4 X 1,250 KBPS No & Yes with MP No Bandwidth 4CIF (SD) HD Up to 960Kbps 1 – 2Mbps Up to 2 Mbps Up to 960Kbps 1 – 5Mbps Up to 960Kbps 1 – 2.5Mbps Up to 960Kbps 1 – 1.5Mbps Lost Packet Recovery Yes Yes No No No IO/Back panel In Out 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 5 (3HD, 2SD) 3 (2HD, 1SD) 3 (2HD, 1SD) 1 (1HD) 1 (1HD) 1 (1HD)
  • 14. HDX 7000 Key Benefits
    • Expect ultimate performance regardless of IP network conditions
      • Provide consistent quality to/from home workers or field deployments with incredible QoS for IP packet loss
      • Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the public Internet
      • Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5% or more
    Competitor at 5% packet loss Polycom at 5% packet loss
  • 15. Integrated HD Video Conferencing Portfolio
    • HDX Series Video Endpoints
      • UltimateHD from Desktops to Auditoriums
    • RMX 2000 Conference Platform
        • HD Continuous Presence
        • PSTN voice & multi-language support
    • ReadiManager SE200 Conference
      • Management and Scheduling Application
      • V3: Added scalability, multi-language support, and support for all new HDX endpoints
  • 16. Questions to ask
    • Do you want to have the ability to have a flawless call over your IP network or the Internet?
      • Lost Packet Recovery will assure you do
    • Do you want a camera that be able to capture all areas of your room with clarity and true color representation?
      • The Polycom EagleEye has a 12x Optical zoom and offers a very natural experience for all users
    • Do you want to share your work the way it was meant to be seen?
      • With People+Content, you can send your graphics, spreadsheets, etc. in HD
  • 17. HDX 7000 Packaging
  • 18. HDX 7000 Product Options HDX 7001 & HDX 7002 Base Package HDX 7001 & HDX 7002 XL Package HDX 7001 & HDX 7002 XLP Package HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec HDX 7001 (Standard Definition) Codec HDX 7002 (High Definition) Codec Polycom EagleEye™ Camera Polycom EagleEye™ Camera Polycom EagleEye™ Camera 2 Mbps line Rate 2 Mbps line Rate 4 Mbps line Rate 1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Remote Control 1 HDX Remote Control 1 HDX Remote Control People+Content, People+Content IP People+Content, People+Content IP 2 nd Monitor Option 2 nd Monitor Option Internal 4-way multipoint bridge
  • 19. HDX 7000 Packaged Solutions
    • All pieces and parts in a single part number, for a single price
    • Slim design with wheels, easy to move
    • Maximize space in small conference rooms with the HDX Wall Mount
    HDX 7000 Codec Worldwide availability means easy purchasing decisions for global organizations! HDX 7000 Single Screen Media Center on Pedestal Optional caster kit available
  • 20. HDX 7000 Series Technical Specifications HDX 7001 HDX 7002 Bandwidth & maximum resolution 2 Mbps standard 4CIF Resolution 2 Mbps standard HD from 1 Mbps 4CIF / 4SIF 256 Kbps -2 Mbps 256-768Kbps up to 1mbps Content Up to 1280x1024 input, 1024x768 output 1 – 2 Mbps Video Inputs 1 EagleEye TM HD Cameras (HDCI) 1 – S-Video 1 – DVI-I 1 EagleEye HD Camera (HDCI) 1 – S-Video 1 – DVI-I Video Outputs 1 – DVI-I 1 – DVI-I (optional) 1 – S-Video (i.e . DVR) 1 – DVI-I 1 – DVI-I (optional) 1 – S-Video (i.e. DVR) Audio 2 Polycom microphone arrays supported 3 in / 2 out All stereo 2 Polycom microphone arrays supported 3 in / 2 out All stereo
  • 21. HDX 7000 System I/O 2-Port 10/100 Switch H.320 Network Interface Link USB 2.0 Kensington Lock PC Audio Input Serial RS-232 Polycom Conference Link DVI-I Input Main Monitor (HD) Eagle Eye HD Camera Input Optional 2 nd Monitor (HD) Aux Audio In VCR/DVD Input Output Main Audio Out AUX Video I/O
  • 22. HDX 7000 Go to Market Resources
  • 23. HDX 7000 Sales Tools and Information
    • Online Video Briefings and Trainings
      • Streaming video on the VMC 1000
    • Data Sheet, Features and Benefits, FAQs, Quick Reference Guide
    • Product Bulletins (per product for each Theatre)
    • Competitive Analysis
    • LPR Comparison
    • All tools posted to the PRC on January 11, 2008
  • 24. Dates/Next Steps/Launch Activities
    • Announcement at Sales Conference on 1/21
    • Information readily available on www.polycom.com on 1/21
    • No demo units available until units ship
    • First customer ship early March, 2008
  • 25. Goals and Targets
    • The HDX 7000 is projected to be take a 30% share of the HDX marketplace
      • This is based upon similar products in the VSX product family
  • 26. Contacts
    • PlanetPolycom
    • VMC
      • http://vsgvmc1000/vmc/secure/login.jhtml?
    • Product Marketing
      • Bob Knauf, Sr. Product Marketing Mgr., Austin, 512-372-7089
      • Laura Shay, Director of Product Marketing, Austin 512-372-7112
    • Product Management
      • Steve Zabriski, Sr. Product Management Mgr., Austin, 512-372-7030
      • Pete Tao, Director of Product Management, Austin 512-372-7196
  • 27. HDX 7000 Value Proposition
    • The value of the HDX 7000 is that it provides a high-quality conferencing experience for users who are new to video communications or looking to enhance their existing network.
    • The HDX 7000 is a superior solution for small to medium sized enterprises and education institutions looking to widely deploy video.
  • 28. Live long and prosper.