Emergent Learning Networks: Collaboration 2005 Q&A David Coleman Managing Director www.collaborate.com
Collaboration Def. & Data Model
All collaborative interactions have to incorporate one or more of these four data types:
Structured Data (database)
Unstructured Data (e-mail, documents, etc.)
Conversations (IM, threaded discussions, etc.)
Tasks (actions in a project)
“ E-Collaboration occurs anytime you have two or more people sharing complex information via the computer on an ongoing basis for a specific purpose or goal.”
Which collaboration tools do you use?
VoIP, Audio conferencing
Video conferencing (web cam or room)
Online Community tools
Virtual team workspaces
Distributed project management tools
Social Networking Analysis/tools
Trends in Real-Time Collaboration Market
Collaborative Convergence : blending of Audio/Video/Data and Synchronous/Asynchronous technologies.
RTC Consolidation : market can’t support 100 vendors
Emerging e-Meeting market : On-demand work envts.
Majority Buyers : Early adopter mainstream buyers.
Movement to Infrastructure : Push of collaborative functionality into infrastructure for enterprise sales.
Movement to Verticals/Process : smaller vendors can protect their margin and avoid larger vendors
Move to Mobile : Infrastructures for rich media interactions are being put into place
Pricing : is becoming more competitive as market matures.
Who Is Buying Collaboration? 2005
Who is buying collaborative learning solutions and what kind?
Large groups, small groups?
Trends in Collaboration Market Collaborative Infrastructure: Messaging, Data Routing, Security Collaborative CRM RTC: Web/ Audio/Video Conferencing and Virtual Classroom Distributed Project Management Virtual Workplace and Process Tacit KM and Intellectual Capital Collaborative Content Management LMS, LCMS Portals and Online Communities Convergence of Collaborative Functionality
Movement to Mobile – Collaboration Anywhere, Anytime!
New infrastructures to support data and video interactions in mobile environments
Dick Tracy: “Eat your hear out!”
The Collaboration Market Today RTC numbers are composed of audio/video/data conferencing technologies. 45% SW, 30% services 25% HW Total market numbers reflect revenues from hardware, software, and services. Asynchronous 55%SW, 25% Services, 20% HW. Collaboration Market Growth 25.0% $40.0B $30.8B $9.2B 2006 23.0% $32.0B $23.7B $8.3B 2005 30.0% $26.0B $18.5B $7.8B 2004 11.0% $20.0B $13.0B $7.0B 2003 12.5% $18.0B $11.8B $6.2B 2002 23.0% $16.0B $10.5B $5.5B 2001 $13.0B $8.0B $5.0B 2000 Growth Total Asynch Market RTC Market Year
Collaborative services will evolve from installation, training, support, customization, and application development to strategic services:
Where to focus the technology in the enterprise?
Dealing with resistance to collaboration in organization
How to measure value on an on-going basis?
How can I support the client/customer?
How can I make sure I add value?
What Services Do/Will You Provide?
Implementation (technical, customization)
Process oriented (facilitation)
Overcoming resistance (communication oriented)
Microsoft’s Commoditization of Collaboration
Integrate with the OS and Office 2003
They are starting to get it right! (Excel example)
They want to be the communication backbone of the enterprise (Exchange, SharePoint, etc.)
They have a $50B war chest; announced “Istanbul”
Once they own “context” they will go after “content and process”
Results of CS Survey
Survey sent out to 3000 people, January 2005. Over 100 responses
43% small orgs (1-100 people)
20% Med. Orgs (100 – 1000 people)
37% large orgs (1,000 -10,000 +people)
Industries: Manufacturing, Consulting, Computer (HW/SW) Financial Services, Health care, Govt. Education.
Over 50% work as a team 50%+ time
Results – Area of Collaboration Interested In
Best Practices 65%
Cultural/behavioral issues 62%
Case Studies 54%
Virtual workspaces 53%
Online Community tools 51%
Social networking tools 46%
DPM tools 37%
Expertise discovery 25%
Data conferencing 25%
Video conf 18%
Audio conf 15%
CS Survey Results
How do you learn about collaborative tools?
Online resources 54%
Peer recommendations 42%
Given to us by IT 36%
Team member recommendation 27%
Industry conferences 20%
Team consensus evaluation 19%
Sequential team evaluation 13%
Not sure how to best apply the tech. 68%
Resistance to changing the current methodology 63%
Fear of using a new technology 59%
Difficulty coordinating stakeholders 42%
Do You See These Roadblocks?
Not Sure How to Apply?
Resistance to Change?
Fear of new Technologies?
Cultural Roadblocks – June 2004
The most difficult cultural resistance behaviors to overcome:
People resist changing processes or technology, and slip back to old ways.
Collaborative technologies must fit with the culture. Some companies don’t want to cut travel, as travel is a big perk.
Corporate cultures are composed of knowledge, behaviors and beliefs: adoption is about changing the culture (behavior), which is hard.
People want to physically attend meetings that are in the same physical location.
There is a perception/belief that web conferencing is for special events only.
Resistance grew out of a belief that people didn’t have time to change, just get busy going after more revenue.
People have been successful without collaboration technology in the past. It is very hard to try something new when people were already successful.
Critical Adoption Success Factors
Collaboration technologies need to be tied to a specific project, or critical business process.
Champions are critical to successful adoption
Clear and meaningful metrics.
Collaboration technology must be easy to use.
Build upon a successful pilot.
Adoption plan emphasizes people and cultural issues rather than only technology!
Collaboration Future: Long Term
Ubiquitous collaboration: What’s needed?
Security – biometric security
Quality of service (QoS) – gigabit bandwidth
Access – interfaces everywhere
The ability to generate trust
Reputation engines in community
Community vs. Network
Physical and virtual needed
Back to the Future (of Collaboration)
Every electronic device is Internet capable/smart
Inanimate objects are smart (nano and molecular computing… smart roads, smart cups, smarty pants!)
People and devices are all clamoring for attention
You can collaborate with anyone, anywhere, at anytime, and at almost any level of interaction
Collaborative Koan: “What is the sound of one toilet flushing?” – when is it time not to collaborate!
Rise of Attention Management
Soon Network bandwidth will surpass human bandwidth to process information
How will people deal with this and their demands on attention?
When MPD is an advantage?
The rise of B,A,C
Where do you think the future of collaboration is?