Curiouser and Curiouser <ul><li>The 2011 theme for SMART GUIDE magazine is an adaptation to Alice in Wonderland.  In Alice...
Don’t be Late for the important Deadline Date <ul><li>With the 2011 SMART GUIDE: Adventures in SmartLand.  </li></ul><ul><...
MAGA ZINE 2011 Toronto’s Top 5 Rising Stars Toronto’s Top 5 Black Businesses and Entrepreneurs Where to find the best cuis...
<ul><li>Black History Month became initiated in Canada by the Ontario Black History Society, which was founded in 1978. </...
2009: Smart Guide is Launched
2010 SMART GUIDE
Victorious Legacy SMART GUIDE <ul><li>It is a medium gloss, 5.5 x 7.5, uniquely stunning digital and printed magazine feat...
Special Features Where to shop Where to dine EVENT LISTINGS  Where to go for Black History Month
<ul><li>Targeted Circulation:  Initially  Victorious Legay SMART GUIDE  magazine launched in 2009 as a guide to Black Hist...
<ul><li>Toronto and Canada enjoys a burst of Diversity in Entrepreneurs, Community & Church Leaders, Artists, Activists an...
Demographics 2009 Survey Results. AGC LTD.  2009/2010 Web Analytics Summary  2009/2010 Professional Reach CANADA DIVERISTY...
Distribution & Rates Previous Distribution  Canoe Network & Online Businesses and Participating Restaurants TDSB Network N...
Advertising Descriptions
SMART GUIDE 2011 2011 Theme: ADVENTURES IN SMARTLAND Adaptation to Alice In Wonderland Editor-in-Chief KAT, wants you to j...
Affluence, Abundance, Unity  Your exclusive city guide to Smart Brands and Smart Businesses
Upcoming SlideShare
Loading in …5
×

Smart Guide Media Kit 2011 Final

480 views

Published on

The 2011 Smart Guide Media Kit

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
480
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Smart Guide Media Kit 2011 Final

  1. 1. Curiouser and Curiouser <ul><li>The 2011 theme for SMART GUIDE magazine is an adaptation to Alice in Wonderland. In Alice in Wonderland, Alice wants to break the social norm and becomes bored with her present life. </li></ul><ul><li>She follows a white rabbit down the rabbit hole and travels through time and space to find elements of herself and social moulds to break. </li></ul>
  2. 2. Don’t be Late for the important Deadline Date <ul><li>With the 2011 SMART GUIDE: Adventures in SmartLand. </li></ul><ul><li>Editor-in-Chief Kat, follows this pink rabbit through time and space in search of culture, and smart brands. </li></ul><ul><li>Follow her on this journey through Toronto neighbourhoods and discover just were to get the smartest brands and chicest places to dine, eat and shop during Black History Month 2011 . </li></ul>
  3. 3. MAGA ZINE 2011 Toronto’s Top 5 Rising Stars Toronto’s Top 5 Black Businesses and Entrepreneurs Where to find the best cuisine for Black History Month Special Timeline: Because we are Kings and Queens What events are happening and where? Feature Interviews Gemini Award Winner Cle Bennett Director X And more… What’s good in your hood?
  4. 4. <ul><li>Black History Month became initiated in Canada by the Ontario Black History Society, which was founded in 1978. </li></ul><ul><li>In 1979, Toronto issued the first-ever Canadian proclamation and on December 5, 1995 House of Commons proclaims February as Black History Month. </li></ul><ul><li>In 2007, the province of Ontario and the City of Toronto marks the Bicentenary of the Abolition of the Slave trade </li></ul>Canada: Our Home & Native Land The New Economic World, President Obama
  5. 5. 2009: Smart Guide is Launched
  6. 6. 2010 SMART GUIDE
  7. 7. Victorious Legacy SMART GUIDE <ul><li>It is a medium gloss, 5.5 x 7.5, uniquely stunning digital and printed magazine featuring events happening during special cultural events. Allowing communities to intermingle and share in each others cultural legacies. We highlights events, resturants, shops, attractions with profiles of entrepreneurs, leaders, politicians and others who are instrumental in contributing to the victorious legacies of each culture. </li></ul><ul><li>It unifies the brilliance we all possess and use it to bring change & acceptance to our lives. Through this vision, we share not only what we can do to be good stewards, but ways to make money, save money and save time, the smart way. </li></ul><ul><li>This is a word of mouth effort, so e-mail us with your name and address. then, tell everyone in your e-mail community. Together we can change this part of the world! </li></ul>
  8. 8. Special Features Where to shop Where to dine EVENT LISTINGS Where to go for Black History Month
  9. 9. <ul><li>Targeted Circulation: Initially Victorious Legay SMART GUIDE magazine launched in 2009 as a guide to Black History Month events used by governmental leaders including mayors, city managers, building and public works employees. Now approaching its third year will produce two additional guides providing more outreach to Canada’s/North American growing multiculutral communtiies. </li></ul><ul><li>A digital version & print are be available FREE online and we believe this will grow exponentially. Any advertising partner signing a 3 issue or 2 years agreement will receive FREE advertising in the digital publication, the victoriouslegacy.com website and with the smartphone.Victorious Legacy SMART GUIDE advertising rates are competitive with direct mail. Place your advertisement in front of key government decision makers and consumers desiring to save the air, water and earth for less than a postage stamp every month. </li></ul>
  10. 10. <ul><li>Toronto and Canada enjoys a burst of Diversity in Entrepreneurs, Community & Church Leaders, Artists, Activists and Organizations form to carve out an identity in Canada in Toronto’s SMART Renaissance. </li></ul>
  11. 11. Demographics 2009 Survey Results. AGC LTD. 2009/2010 Web Analytics Summary 2009/2010 Professional Reach CANADA DIVERISTY DEMOGRAPHICS OF TOP 3 Stats Canada 2006 SMART GUIDE REACH 19 222,000 100% Total 1 40,000 10% Financial 2 12,000 44% Non-respondents 4 40,000 20% Tourism 4 30,000 10% Entrepreneur 2 55,000 5% Legal 6 45,000 11% Education Avg. # of Events Attended Avg. Income Percentage Industry 35,000 1,000 120,000 February 2010-Present 30,000 1,000 75,000 February 2009-January 2010 Network Print Web Traffic 2.50% 783,795 2.23% 662,215 2.01% 573,860 Black 3.70% 1,168,485 3.47% 1,029,395 3.02% 860,150 Chinese 4.00% 1,233,275 3.09% 917,070 2.35% 670,590 South Asian 2006% 2006 2001% 2001 1996% 1996 Year
  12. 12. Distribution & Rates Previous Distribution Canoe Network & Online Businesses and Participating Restaurants TDSB Network NSBE Tourism Toronto Network Victorious Legacy Network Other Issues 2011 SMART GUIDE TO ASIAN HERITAGE MONTH 2011 SMART GUIDE TO CULTURE New Distributions Vancouver Halifax Montreal Calgary Circulation: Help us reach our new target of 20,000 copies New New 1,940 2,060 2,180 2,300 Outside Back Cover 2,280 2,420 2,560 2,700 2 Page Spread x 2 1,790 1,910 2,030 2,150 Inside Front Cover 1,711 1,811 1,911 2,011 Inside Back Cover 875 975 1,025 1,075 Full page 555 635 675 715 ½ 335 415 445 475 ¼ 175 240 280 300 1/6 $ $ $ $   2 years x 3 Issues 3 Issues 2 issues 1 Issue Size
  13. 13. Advertising Descriptions
  14. 14. SMART GUIDE 2011 2011 Theme: ADVENTURES IN SMARTLAND Adaptation to Alice In Wonderland Editor-in-Chief KAT, wants you to join her as she explores various Toronto neighbourhoods from Yorkville, to Kensington in search of culture and smart businesses. Let’s see how far down the rabbit hole the adventure to finding culture and smart brands takes her and the readers. Yorkville – Sesso Boutique Dress Accessories by Obsessions - Cumberland Kensington Market Outfit by Titika – The Beaches Follow the pink rabbit through your neighbourhood
  15. 15. Affluence, Abundance, Unity Your exclusive city guide to Smart Brands and Smart Businesses

×