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  • 1. By Victoria HumphreyPROPOSAL
  • 2. 1.Choose the type of productyou are going to advertise Make-up.
  • 3. 2.What specific brand and productare you going to advertise? I am advertising Maybelline make-up.
  • 4. 3. What ideologies are attached tothe brand? Teenager girls Beauticians Models Beauty products Affordable
  • 5. 4. Who is going to be your primarytarget audience and why? This product I would expect to appeal to teenagers and young adults, this is because they would be the people who would be interested in this and who would be using it.
  • 6. 5. Who is going to be yoursecondary audience and why? This product would be for adults e.g. mums, this is because they would be buying it for themselves or for family/friends.
  • 7. 6.Referring to Maslow’s Hierarchyof needs, which needs will you betargeting in the audience? I would use esteem because in this advert it would have to show confidence and self- esteem, this makes the product more appealing if the model is confident and shows confidence.
  • 8. 7.Which persuasive techniques willyou use in your advert to attractyour audience? I would use self esteem and confidence because it would attract its audience. In this advert it shows a lot of self esteem and beauty, it also shows that the advert is portraying the product as a beauty product.
  • 9. 8. What colours will bedominant and why? I would use blues so that it could stand out and it would be eye catching to its audience because it is one colour that is used in Maybelline’s products and it would make them want to buy it because it would suite the products and look appealing.