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HSC Leeds Art of Blogging in health and social care Nov 13
 

HSC Leeds Art of Blogging in health and social care Nov 13

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Victoria Tomlinson, chief executive of Northern Lights PR, gave a short talk on why people in health and social care might blog; the key ingredients of a blog to ensure people can find the blog; and ...

Victoria Tomlinson, chief executive of Northern Lights PR, gave a short talk on why people in health and social care might blog; the key ingredients of a blog to ensure people can find the blog; and shared a number of blogs from this sector

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  • This is strategic business focus social media
  • Keywords are the basis for good SEO and search – and in social media. What will people search you for?Have you done keyword search? Or test out – you can run searches
  • Good luck to you allAs you might imagine we have blogs and ebooks to help you on all aspects of LinkedIn and And we are about to launch our latest ebook how to write a top-ranked blog with all our inside secrets!It will be sold on Kindle/Amazon for £9.99 but we are doing a special launch of 99p for one day! (HOLD UP EBOOK)If you want our slides or to register for this offer, leave your cards with us and we’ll send you these slides and links to the blogs etcGood luck!And can I finally add my thanks to Northern Ballet for sponsoring this event with the room – I am on their board and very proud to be so. Do pick up any flyers if you or family would like a treat at Christmas. And the coffee shop is open to the public downstairs if you want a coffee or sandwiches or a different meeting placeGood luck and thanks

HSC Leeds Art of Blogging in health and social care Nov 13 HSC Leeds Art of Blogging in health and social care Nov 13 Presentation Transcript

  • HSC LEEDS The art of blogging Victoria Tomlinson Northern Lights PR www.northernlightspr.com
  • What we will cover … • Social media as powerful search engines • Keywords – be found • Strategic blogging – what do you want to achieve? • Blogs – to engage and for SEO • Tips for writing blogs
  • Introduction Victoria Tomlinson • Chief executive, Northern Lights PR • BBC expert on social media, business + education • Chair and non-exec boards (universities, Northern Ballet) • Co-author Social Media in Mental Health Practice, Victoria Betton • PR, internal comms, crisis comms, community engagement, social media, media training, thought papers …. And blogger
  • What is a blog? • ‘Rich content’ • Views, questions, sharing best practice, sharing experiences, tips • ‘Dynamic’ website – updated regularly, topical, relevant • Can comment and share
  • Health and social care Why would you blog? What on?
  • Blogs can help … • • • • Sharing best practice Helping service users Establishing professional profile Supporting research – asking for views, testing out hypotheses • Working through and articulating thoughts and issues – as a patient • As patient support – garnering views and expertise to help yourself
  • Which grabbed you? • Why?
  • BEING FOUND …
  • Keywords What would your readers search for on Google? • Should personal and professional identities be separate? • Mental health stigma • What to do if you suspect abuse?
  • Search Engine Optimisation • Create great content • Ensure this content is accessible to search engines • Make pages unique and relevant • Make the content popular
  • • • • • • • • • • • • Focus Great headline Good opening paragraph Beginning, middle, en Sub headings Hyperlinks – 70% external, 30% internal Keywords Vulnerability Good images and videos – give credit or buy Engaging question or controversy to end
  • Focus • Theme • Why would you go to it? • Think of questions you get asked – how can you help? • Do you really want musings?!
  • Great headline • Number + adjective + design item + sticky message • 83 WordPress themes you (probably) haven’t seen • 7 awesome CSS3 techniques you can start using right now
  • Which would you open? • 5 insider stories to improve mental health care • The Francis Report was wrong. Here’s why • 7 indicators to spot potential abuse in care homes • Will there ever be a ‘cure’ for mental health? • 10 great ways to get your local community interested in health
  • Hyperlinks • Topical • Quality sites – BBC, Guardian, Health Service Journal (70%) • Refer back to earlier blogs and your site (30%)
  • Free! www.northernlightspr.com