How a top ranked blog can win you new business
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  • This is strategic business focus social media

How a top ranked blog can win you new business Presentation Transcript

  • 1. HOW A TOP-RANKED BLOG CAN WIN YOU NEW BUSINESS Victoria Tomlinson Northern Lights PR @nlightspr www.northernlightspr.com
  • 2. What we will cover … • How we won £100k new business from our blog • Become ‘top-ranked’ – #1 in the world on Google search • Three ways a blog can help your business
  • 3. Thought leadership blogs Who write blogs? • Business leaders • Experts • Marketing teams • Professionals • Academics • Journalists • Teams …. and more ….
  • 4. Blogging is real business! Victoria Tomlinson • Chief executive, Northern Lights PR • BBC expert woman on social media, business + education • Former director, Ernst & Young • Sit on boards – universities and Northern Ballet • Author, conference speaker
  • 5. Three stories
  • 6. Story #1 • General counsel – large corporate board • Help on harrassment policies?
  • 7. Story #2 • Global giant – northern base • Search – PR company, internal comms
  • 8. Story #3 • Low cost recruitment
  • 9. Why blog? • • • • • • • £100k new business Found on Google Explain to existing clients what else you do Personality, voice and expertise Local, national, international exposure Employee engagement Save on recruitment costs
  • 10. Northern Lights: top-ranked business blog • #1 Social Media for housing associations
  • 11. Northern Lights: top-ranked business blog • #1 SEO bounce rate / good bounce rate / what is a good bounce rate
  • 12. Northern Lights: top-ranked business blog • #3 Media training PR blogs
  • 13. Northern Lights: top-ranked business blog • #7 globally – PR companies internal communications
  • 14. What is a blog? • ‘Rich content’ • Views, questions, sharing best practice, sharing experiences, tips • ‘Dynamic’ website – updated regularly, topical, relevant • Can comment and share
  • 15. Search Engine Optimisation (SEO) What did you last search for on Google? • Best Indian restaurant New York • Professor of Economics • Graphic designer
  • 16. Inside secrets of blogs • Include keywords so you are found • Hyperlinks • Questions, tips How does this work in practice?
  • 17. • • • • • • • • • • Focus Great headline Good opening paragraph Beginning, middle, end Sub headings Hyperlinks – 70% external, 30% internal Keywords Vulnerability Good images and videos – give credit or buy Engaging question or controversy at end
  • 18. #SocMedX
  • 19. Download a free Kindle app • You don’t need a Kindle to read Kindle books! (1) Go to the relevant app store (2) Select the app and press install/select/download (3) After installing the app, open the store and search for our new e-book: How to write a top-ranked business blog
  • 20. Free! www.northernlightspr.com