1. AT•A•GLANCE
IPB Fast Facts
ThomasNet’s Industrial Purchasing Barometer (IPB) arms industrial companies with insights about
industrial buyers to help them understand the needs of these buyers and grow their businesses.
Job priorities for technical buyers and engineers
JOB GOALS OF TECHNICAL BUYERS/ENGINEERS:
1 Developing new
product designs.
Finding new markets/applications
for their products.
Reducing costs of product
components/materials.
PRIMARY
Improving current TERTIARY SECONDARY
product/service
quality and features.
2 3
Improving product
Improving time to performance. Finding fornew suppliers.
market for new
products and meeting
project deadlines.
Information
Engineers/Technical Buyers
look for on Company Websites
Half of all
Engineers/Technical 44%
buyers who rely on CAD Product/
files/Technical Industry News
drawings need them to 53%
be downloadable of Engineers/Technical 37%
Searchable Product
Buyers rely on Supplier Information
Websites to determine if a
company can help them
accomplish their goals 35%
“I use 3D CAD models Technical Papers
whenever I can.”
Source: Job priorities for technical buyers and engineers • IPB October 2011
How can you communicate to engineers/technical buyers that you have the
capabilities to help them meet or exceed their job goals?
Build a robust website, complete with downloadable CAD drawings and detailed
technical information.
ThomasNet has helped thousands of companies just like yours to create an online
marketing strategy and website, including downloadable CAD functionality, that
meet the needs of industrial buyers. We can help you too.
Visit us at: promoteyourbusiness.thomasnet.com
Email us at ipb@thomasnet.com
Call us at: 866.585.1191