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Social Networking: De-Mystifying the Trend

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This is a presentation prepared for a gathering of friends to discuss what social networking is and how it can be beneficial, and an introductory explanation of some of the tools that might be used.

This is a presentation prepared for a gathering of friends to discuss what social networking is and how it can be beneficial, and an introductory explanation of some of the tools that might be used.

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  • 1. Social Networking
    • De-Mystifying the Trend
    March 18, 2009 - Victoria L. Herring
  • 2. “The Medium is the Message” Marshall McLuhan Marshall McLuhan
  • 3. Why “Social Networking”?
    • What is ‘ social networking ’?
        • A part of the ‘New Media’ [blogs, podcasts, wikis, etc.]
        • Key elements: people, participation, persuasion
    • Before : Static , one-way provision of information [websites, media organizations]
    “ S.N.”
  • 4. Wikipedia: “S.N.”
    • A set of social actors [ e.g. people, organizations, communities]
            • coupled with
    • A set of social relationships [ e.g. friendship, professional, group support]
    • Interactive, sharing, cooperating, d emocratic, individualistic
  • 5. Technology & Tools
    • A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user.
      • papyrus , clay or stone tablets
      • Gutenberg printing press
      • the personal computer & smartphones
  • 6. Web 2.0 & communication
    • Blogging [Wordpress, TypePad, Blogger...]
    • Facebook, MySpace, LiveJournal, . . .
    • LinkedIN
    • Twitter
    • Flickr/Picasa
    • Pandora [music]
    www.uberreview.com / wp-content/uploads/web-20.jpg
  • 7. Blogging
    • A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order.
    • personal blogs [e.g., travel, special occasion]
    • issue blogs [e.g., politics, Macs, recent news]
    • media blogs [e.b., video , music, sketches, photographs]
  • 8. Use a News Aggregator Read on your Smartphone/iPhone
  • 9. blog.journeyzing.com HerringLaw.com via TypePad.com
  • 10. Blogger [Google]
    • Blogger requires Gmail account [both free]
    • Sign in/Create Blog
    • Go to Manage Account/Settings
    • Set up your Profile
  • 11. Facebook
    • Truly Social Networking
  • 12. LinkedIn
    • Business and Professional
    • Join/get Introduced
    • Account & Settings
    • Profile
    • Add Connections
    • Add Groups
    • Add News, Discussions
    • Regular Updates
  • 13.
    • Create/edit Profile
    • Add Connections
    • Add Groups
    • Add News, Discussions
    • Regular Updates
  • 14. Twitter
    • Staying in touch, real-time
    • 140 Characters
    Tweet! Tweet!
  • 15. KISS: Keep it Short, Silly! You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself
  • 16. The 10%: Self-promotion/Status
  • 17. The 20%: Chit-Chat, Friendly Talk The 70%: provide resources & value for others
  • 18. Suggestions
    • Think about how you want to use S.N.
    • Do you want to use a variety of tools, or focus on one?
    • How much time do you want to spend, reading ?
    • How much time do you want to spend, writing ?
    • What’s the easiest thing you can do?
    • Dip your toe in, the water’s warm!
  • 19. Steps to take
    • Select your tool/media [Facebook, Twitter, Flickr, etc.]
    • Sign up ; to start with use simple password [make it more difficult later, but don’t forget to do that.]
    • First, go to settings and set your various preferences
    • Second, find a photograph and upload it.
    • Third, create your profile [see Maria’s Guides on that]
  • 20.
    • Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others
  • 21. Helpful Tools
    • www.iGoogle.com
    • www.ning.com
    • ht tp://friendf eed.com
    • http: //traffikd.com/social -media-websites/
    • http: //www.doshdosh.com/list-of-social-media-ne ws-websites/
    • http://findasocialnetwork.com
    • http://www.atomkeep.com/ [not currently accepting accounts ]
    Aggregate your S.N. Tools
  • 22.
    • Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post]
    • Connect these S.N. tools together, e.g. , so when you Twitter and it goes to Facebook
  • 23.
    • Read others’s comments & postings [scan for what you want/need]
    • See what you can respond to or create your own new message
    • Use RSS feeds or other tools to cut down on email use.
  • 24. Rules to Follow
    • As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications]
    • Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone.
    • If it doesn’t pass the “Mom Test”, don’t do it.
  • 25. The Summary
    • Social Networking is a ‘new media’ method of communication which relies on interactivity
    • There is an overwhelming number of options, some more general in nature and some focused upon a certain use.
    • If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates.
  • 26. REFERENCES
      • The Twitter Handbook , D. Micek & W. Whitlock,
            • http://twitterhandbook.com [free]
      • MASHABLE.COM , http://mashable .com
      • Wikipedia , http://simple.wikipedia.org or en.wikipedia.org
      • Google “social networking...” tools, options, etc.
      • go2web20.net : visualize Web 2.0 tools & apps.
      • Maria’s Guides: www.mariasguides.com
  • 27. Thanks & Good Luck
    • enjoy Social Networking
    March 18, 2009 - Victoria L. Herring