Social Networking De-Mystifying the Trend March 18, 2009 - Victoria L. Herring

De-Mystifying the Trend

“The Medium is the Message” Marshall McLuhan Marshall McLuhan

Why “Social Networking”? What is ‘ social networking ’? A part of the ‘New Media’ [blogs, podcasts, wikis, etc.] Key elements: people, participation, persuasion Before : Static , one-way provision of information [websites, media organizations] “ S.N.”

What is ‘ social networking ’?

A part of the ‘New Media’ [blogs, podcasts, wikis, etc.]

Key elements: people, participation, persuasion

Before : Static , one-way provision of information [websites, media organizations]

Wikipedia: “S.N.” A set of social actors [ e.g. people, organizations, communities] coupled with A set of social relationships [ e.g. friendship, professional, group support] Interactive, sharing, cooperating, d emocratic, individualistic

A set of social actors [ e.g. people, organizations, communities]

coupled with

A set of social relationships [ e.g. friendship, professional, group support]

Interactive, sharing, cooperating, d emocratic, individualistic

Technology & Tools A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user. papyrus , clay or stone tablets Gutenberg printing press the personal computer & smartphones

A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user.

papyrus , clay or stone tablets

Gutenberg printing press

the personal computer & smartphones

Web 2.0 & communication Blogging [Wordpress, TypePad, Blogger...] Facebook, MySpace, LiveJournal, . . . LinkedIN Twitter Flickr/Picasa Pandora [music] www.uberreview.com / wp-content/uploads/web-20.jpg

Blogging [Wordpress, TypePad, Blogger...]

Facebook, MySpace, LiveJournal, . . .

LinkedIN

Twitter

Flickr/Picasa

Pandora [music]

Blogging A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order. personal blogs [e.g., travel, special occasion] issue blogs [e.g., politics, Macs, recent news] media blogs [e.b., video , music, sketches, photographs]

A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order.

personal blogs [e.g., travel, special occasion]

issue blogs [e.g., politics, Macs, recent news]

media blogs [e.b., video , music, sketches, photographs]

Use a News Aggregator Read on your Smartphone/iPhone

blog.journeyzing.com HerringLaw.com via TypePad.com

Blogger [Google] Blogger requires Gmail account [both free] Sign in/Create Blog Go to Manage Account/Settings Set up your Profile

Blogger requires Gmail account [both free]

Sign in/Create Blog

Go to Manage Account/Settings

Set up your Profile

Facebook Truly Social Networking

Truly Social Networking

LinkedIn Business and Professional Join/get Introduced Account & Settings Profile Add Connections Add Groups Add News, Discussions Regular Updates

Business and Professional

Join/get Introduced

Account & Settings

Profile

Add Connections

Add Groups

Add News, Discussions

Regular Updates

Create/edit Profile Add Connections Add Groups Add News, Discussions Regular Updates

Create/edit Profile

Add Connections

Add Groups

Add News, Discussions

Regular Updates

Twitter Staying in touch, real-time 140 Characters Tweet! Tweet!

Staying in touch, real-time

140 Characters

KISS: Keep it Short, Silly! You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself

The 10%: Self-promotion/Status

The 20%: Chit-Chat, Friendly Talk The 70%: provide resources & value for others

Suggestions Think about how you want to use S.N. Do you want to use a variety of tools, or focus on one? How much time do you want to spend, reading ? How much time do you want to spend, writing ? What’s the easiest thing you can do? Dip your toe in, the water’s warm!

Think about how you want to use S.N.

Do you want to use a variety of tools, or focus on one?

How much time do you want to spend, reading ?

How much time do you want to spend, writing ?

What’s the easiest thing you can do?

Dip your toe in, the water’s warm!

Steps to take Select your tool/media [Facebook, Twitter, Flickr, etc.] Sign up ; to start with use simple password [make it more difficult later, but don’t forget to do that.] First, go to settings and set your various preferences Second, find a photograph and upload it. Third, create your profile [see Maria’s Guides on that]

Select your tool/media [Facebook, Twitter, Flickr, etc.]

Sign up ; to start with use simple password [make it more difficult later, but don’t forget to do that.]

First, go to settings and set your various preferences

Second, find a photograph and upload it.

Third, create your profile [see Maria’s Guides on that]

Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others

Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others

Helpful Tools www.iGoogle.com www.ning.com ht tp://friendf eed.com http: //traffikd.com/social -media-websites/ http: //www.doshdosh.com/list-of-social-media-ne ws-websites/ http://findasocialnetwork.com http://www.atomkeep.com/ [not currently accepting accounts ] Aggregate your S.N. Tools

www.iGoogle.com

www.ning.com

ht tp://friendf eed.com

http: //traffikd.com/social -media-websites/

http: //www.doshdosh.com/list-of-social-media-ne ws-websites/

http://findasocialnetwork.com

http://www.atomkeep.com/ [not currently accepting accounts ]

Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post] Connect these S.N. tools together, e.g. , so when you Twitter and it goes to Facebook

Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post]

Connect these S.N. tools together, e.g. , so when you Twitter and it goes to Facebook

Read others’s comments & postings [scan for what you want/need] See what you can respond to or create your own new message Use RSS feeds or other tools to cut down on email use.

Read others’s comments & postings [scan for what you want/need]

See what you can respond to or create your own new message

Use RSS feeds or other tools to cut down on email use.

Rules to Follow As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications] Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone. If it doesn’t pass the “Mom Test”, don’t do it.

As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications]

Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone.

If it doesn’t pass the “Mom Test”, don’t do it.

The Summary Social Networking is a ‘new media’ method of communication which relies on interactivity There is an overwhelming number of options, some more general in nature and some focused upon a certain use. If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates.

Social Networking is a ‘new media’ method of communication which relies on interactivity

There is an overwhelming number of options, some more general in nature and some focused upon a certain use.

If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates.

REFERENCES The Twitter Handbook , D. Micek & W. Whitlock, http://twitterhandbook.com [free] MASHABLE.COM , http://mashable .com Wikipedia , http://simple.wikipedia.org or en.wikipedia.org Google “social networking...” tools, options, etc. go2web20.net : visualize Web 2.0 tools & apps. Maria’s Guides: www.mariasguides.com

The Twitter Handbook , D. Micek & W. Whitlock,

http://twitterhandbook.com [free]

MASHABLE.COM , http://mashable .com

Wikipedia , http://simple.wikipedia.org or en.wikipedia.org

Google “social networking...” tools, options, etc.

go2web20.net : visualize Web 2.0 tools & apps.

Maria’s Guides: www.mariasguides.com

Thanks & Good Luck enjoy Social Networking March 18, 2009 - Victoria L. Herring

enjoy Social Networking