A New Frontier for Business Pioneers By Victoria Harres Akers @PRNewswire

Who’s using Twitter successfully? The GOOD, the BAD, and the SPAM Tweetups Best practices and Twitter etiquette Q&A

Who’s using Twitter successfully?

The GOOD, the BAD, and the SPAM

Tweetups

Best practices and Twitter etiquette

Q&A

Companies are successfully using Twitter for: Customer service Branding Transparency Promoting off-line businesses Selling products

Customer service

Branding

Transparency

Promoting off-line businesses

Selling products

The GOOD, the BAD, the SPAM! ...what’s the difference?

TweetUp! @AdventureGirl, @Boingo, @PRNewswire (photographed by @AspenSpin) ...taking relationships beyond the virtual.

Twitter Best Practices Do be transparent Do be authentic Do contribute value Do remember not every tweet requires a response Do engage Do be clear in message Do include personal stories Do monitor what’s working Don’t be a robot Don’t be a broadcaster Don’t make it all about you Don’t forget: A ‘tweet is forever’ - Think twice, tweet once Don’t be negative Don’t talk politics or religion Don’t forget there is value in being human

Do be transparent

Do be authentic

Do contribute value

Do remember not every tweet requires a response

Do engage

Do be clear in message

Do include personal stories

Do monitor what’s working

Don’t be a robot

Don’t be a broadcaster

Don’t make it all about you

Don’t forget: A ‘tweet is forever’ - Think twice, tweet once

Don’t be negative

Don’t talk politics or religion

Don’t forget there is value in being human

Twetiquette Retweet (RT) things of value Thank people when appropriate Choose @s and DMs carefully DMs are not an opportunity to direct market! Join conversations, but don’t butt-in Be polite

Retweet (RT) things of value

Thank people when appropriate

Choose @s and DMs carefully

DMs are not an opportunity to direct market!

Join conversations, but don’t butt-in

Be polite

Promoting their brands * Generating revenue * Monitoring what works * Using tweetups for solid connections * Minding best practices and twetiquette to achieve success

PRNewswire @ iw_hpt09 THANK YOU for having me here :-) about 2 minute ago from TweetDeck ---------------------------------------------------------------------------- Looking forward to hearing lots of fabulous speakers today! about 3 minute ago from TweetDeck ---------------------------------------------------------------------------- Will be exploring a bit of London later this week. I’ll try the fish and chips. Other suggestions? about 4 minute ago from TweetDeck ---------------------------------------------------------------------------- Still waiting for invitation to Buckingham Palace for tea... Victoria.Harres@PRNewswire.com about 5 minute ago from TweetDeck ---------------------------------------------------------------------------- Good Morning Twitterville! It's a good day...because I’m in London! Eeeeeee... ;-) about 6 minute ago from TweetDeck

PRNewswire

@ iw_hpt09 THANK YOU for having me here :-)

about 2 minute ago from TweetDeck

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Looking forward to hearing lots of fabulous speakers today!

about 3 minute ago from TweetDeck

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Will be exploring a bit of London later this week. I’ll try the fish and chips. Other suggestions?

about 4 minute ago from TweetDeck

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Still waiting for invitation to Buckingham Palace for tea... Victoria.Harres@PRNewswire.com

about 5 minute ago from TweetDeck

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Good Morning Twitterville! It's a good day...because I’m in London! Eeeeeee... ;-)

about 6 minute ago from TweetDeck