• Like
  • Save
I context credentials_july 2013_eng
Upcoming SlideShare
Loading in...5

I context credentials_july 2013_eng



iContext credentials 2013

iContext credentials 2013



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    I context credentials_july 2013_eng I context credentials_july 2013_eng Presentation Transcript

    • July 2013
    • Welcome to Russia…..
    • Welcome to Russia…..discover iConText • Founded in 2002 as a specialized SEM agency • Biggest partner in Russia for Yandex.Direct, Google AdWords, Begun and Vkontakte • Exclusive representative of AdLens (Adobe), Internet marketing performance platform in Russia • First agency to become Google Analytics Authorized Consultant in Russia
    • Welcome to iConText …..discover the team Total staffing: 126 team members + iSeo (21 employees) + SoцioRama (10 employees) Qualified and certified in: • Yandex.Direct, Google.AdWords, Begun • Vk.com, Target@MAIL.ru • Google.Analytics, AdLens, Webtrends, Omniture
    • Display RTB Mobile SMM Welcome to iConText ….. More than SEM
    • Welcome to iConText ….. More than SEM iConText iAnalytics iSocial iDisplay iSeo iContext are responsible for all paid search and social ads advertising. iAnalytics is Department which is responsible for all analytical work with your web site (Google Analytics, Yandex. Metrics, Adobe Site Catalist and etc.). iSocial is managing online reputation, doing special projects, creating groups in all available social networks. iDisplay prepares for you all display advertising in RuNet. iSEO is a professional SEO agency in iConText company structure.
    • Welcome to iConText…..achievements at a glance • 4% of total Runet advertising • 7% of total paid search traffic budget in Russia 2012 • Over 250 000 000 clicks delivered (annual) • Over 1 000 simultaneous campaigns • Over 1,8 bil. bids changes every month to reach our clients KPIs • Over 5,5 bil. keywords managed monthly
    • We have a big friend…..Adobe.AdLens • One of the leading worldwide solutions for performance marketing • Over $2 billion in annual online marketing spend • Successfully tested by some of the biggest advertisers in Russia (Avito, Wikimart, others) • Typical increase in the number of conversions differs from 25 to 50%
    • We have a big friend…..Adobe Marketing Suite Analytics SOLUTIONS Search&PromoteScene7RecommendationsTest&TargetSearchCenter+ SiteCatalyst Discover Insight DigitalPulse Survey Genesis Adobe DataWarehouse Optimization Retail Media & Entertainment Financial Services B2B High Tech Travel & Hospitality PRODUCTS Platform
    • Welcome to iConText…..member of Yamondo (GPA)
    • International Customers serving in iConText, July 2013
    • Welcome to Runet…..what to do? Become better at digital marketing Ensure your website is mobile ready or mobile enabled Bring your social media community management in-house Build a brand ambassador program Introduce NFC into your marketing materials Become an eTailer, as well as a Retailer Focus on winning in customer service Train all employees in how they should be using social media Don’t rely on “gut feel”, believe in (big) data Get serious about content marketing
    • Thank you!