The Rise To The Top - Facebook Ads

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Get an overview of how to create effective Facebook Ads for your bu

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  • Blogging and guest posting alone is free but takes time, Facebook Ads are a fast track to building a community and trust\n\n
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  • Use the person’s image\nText overlay works well\nContrasting Colours\n
  • Use the person’s image\nText overlay works well\nContrasting Colours\n
  • Use the person’s image\nText overlay works well\nContrasting Colours\n
  • Use the person’s image\nText overlay works well\nContrasting Colours\n
  • Use the person’s image\nText overlay works well\nContrasting Colours\n
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  • The Rise To The Top - Facebook Ads

    1. 1. Use Facebook AdsTo Get Your Brand Noticed, Drive Traffic & Build A List Of Targeted Buyers Victoria Gibson Facebook Ads Specialist
    2. 2. What Are Facebook Ads? Self-Serve Ad Platform - Bid for Space - Cost Per Click (CPC) - More clicks you get, the cheaper they become You create the ad and control the budget and the targeting Advantages: Scale * Engaged Users * Targeting * Social Proof * Value
    3. 3. What Can They Do?Engagement Awareness Traffic Likes List Building
    4. 4. Ask Yourself
    5. 5. Ask Yourself• WHY do you want to advertise?
    6. 6. Ask Yourself• WHY do you want to advertise?• WHAT do you want to advertise?
    7. 7. Ask Yourself• WHY do you want to advertise?• WHAT do you want to advertise?• WHO do you want to advertise to?
    8. 8. Ask Yourself• WHY do you want to advertise?• WHAT do you want to advertise?• WHO do you want to advertise to?• WHAT action do you want them to take?
    9. 9. Ask Yourself• WHY do you want to advertise?• WHAT do you want to advertise?• WHO do you want to advertise to?• WHAT action do you want them to take?• HOW MUCH do you want to spend?
    10. 10. Image Is Everything
    11. 11. Image Is Everything• High Impact
    12. 12. Image Is Everything• High Impact• Relevant
    13. 13. Image Is Everything• High Impact• Relevant• Faces
    14. 14. Image Is Everything• High Impact• Relevant• Faces• Text Overlay
    15. 15. Image Is Everything• High Impact• Relevant• Faces• Text Overlay• Graphics
    16. 16. What Should You Say?
    17. 17. What Should You Say?• Ask A Question or Make Statement
    18. 18. What Should You Say?• Ask A Question or Make Statement• Include A Call To Action
    19. 19. What Should You Say?• Ask A Question or Make Statement• Include A Call To Action• Focus On Benefits
    20. 20. What Should You Say?• Ask A Question or Make Statement• Include A Call To Action• Focus On Benefits• Connect To Target Audience
    21. 21. Where Do You Send Them?
    22. 22. Where Do You Send Them?• On Or Off Facebook
    23. 23. Where Do You Send Them?• On Or Off Facebook• Capture The Lead & The Like
    24. 24. Where Do You Send Them?• On Or Off Facebook• Capture The Lead & The Like• Use Video
    25. 25. Where Do You Send Them?• On Or Off Facebook• Capture The Lead & The Like• Use Video• Sell By Webinar
    26. 26. Where Do You Send Them?• On Or Off Facebook• Capture The Lead & The Like• Use Video• Sell By Webinar• Make It Relevant To Ad Copy
    27. 27. Who To Target? Go to www.facebook.com/advertising Get granular Power in Keep your reachPrecise Targeting under 200,000 Research your audience online www.fbadqueen.com
    28. 28. What Type Of Ad?Sponsored Story Page Post Ad Events Ad To Page App
    29. 29. How Much Will It Cost?
    30. 30. How Much Will It Cost?• CPC or CPM?
    31. 31. How Much Will It Cost?• CPC or CPM?• Use Advanced Bidding Mode
    32. 32. How Much Will It Cost?• CPC or CPM?• Use Advanced Bidding Mode• Bid in Suggested Range
    33. 33. How Much Will It Cost?• CPC or CPM?• Use Advanced Bidding Mode• Bid in Suggested Range• Watch Impressions and Adjust Your Bid
    34. 34. Optimization
    35. 35. Optimization• Test Campaign Groups
    36. 36. Optimization• Test Campaign Groups• Refresh Ads
    37. 37. Optimization• Test Campaign Groups• Refresh Ads• Increase Bid To Get More Impressions
    38. 38. Optimization• Test Campaign Groups• Refresh Ads• Increase Bid To Get More Impressions• Follow a Theme or Category for Precise Interests
    39. 39. Test Your Offer
    40. 40. Test Your Offer• Not testing is the biggest single mistake people make
    41. 41. Test Your Offer• Not testing is the biggest single mistake people make• Make several variations of each ad and test
    42. 42. Test Your Offer• Not testing is the biggest single mistake people make• Make several variations of each ad and test• Pause under-performers
    43. 43. Test Your Offer• Not testing is the biggest single mistake people make• Make several variations of each ad and test• Pause under-performers• Only put a couple of ads in each campaign
    44. 44. Test Your Offer• Not testing is the biggest single mistake people make• Make several variations of each ad and test• Pause under-performers• Only put a couple of ads in each campaign• Targeting and testing have the most influence on performance
    45. 45. Test Your Offer• Not testing is the biggest single mistake people make• Make several variations of each ad and test• Pause under-performers• Only put a couple of ads in each campaign• Targeting and testing have the most influence on performance • Performance = Value
    46. 46. Take Action Now Want Hands On Support?www.fbadqueen.com/rise

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