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Museum stores2aug2012

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  • Transcript

    • 1. Social Retailing: Using Social Media To Connect With More Customers Victoria Gibson www.victoriagibson.com.au
    • 2. THE RETAIL REVOLUTION:• Relationships Through Technology• Social Media Is The New Storefront• Expand Your Reach• New Marketing Frontier
    • 3. you can stay the same: But why not take advantage of faster, cheaper, better?
    • 4. If Social Media is the answer, why do less than 40% of businesses use it? “Who’s Got The Time?” “Facebook or Twitter?” “How Do I Do It?”
    • 5. start with facebook:
    • 6. what’s possibleThe NewWebsite
    • 7. create a facebook page - it’s easy! www.facebook.com/pages/create.php
    • 8. it all starts with timeline Cover Image LogoDescription Apps
    • 9. Facebook apps Contests
    • 10. Facebook apps Shop
    • 11. perfect posting ideas
    • 12. CUSTOMER Service Message Button
    • 13. free customer insights
    • 14. How OFten to post?Daily Minimum - Twice A DayMix of Sales and Engagement Pre-Schedule Editorial CalendarIdea: Google Alerts
    • 15. How do you get the fans? Ask & Answer Questions
    • 16. GIVE THEM WHAT THEY WANT Source:Yellow Pages Sensis 2012
    • 17. THE FACEBOOK ALTERNATIVE TO COUPONSYou can create these FREE!
    • 18. PINTEREST: THE NEWCOMER
    • 19. PINTEREST: THE NEWCOMER Request an invite www.pinterest.com
    • 20. merge online & offline The new retail customer uses social media to find things to buy, and businesses to buy them from. THIS IS THE OPPORTUNITYUSE UNIQUENESS & CURATION TO YOUR ADVANTAGE
    • 21. MEET YOUR CUSTOMERS WHERETHEY ALREADY ARE AND INVITE “Social media makes it possible for consumers to interact with businesses the way they often interact with family and friends” Gary Vaynerchuk www.victoriagibson.com.au victoria@victoria-gibson.com
    • 22. discussion

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