Local Business Facebook Machine

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Discover how to manage Facebook Ad Campaigns For Local Businesses

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  • Local Business Facebook Machine

    1. 1. Helping Local BusinessBuild A Facebook Sales Machine Victoria Gibson www.fbadqueen.com
    2. 2. How Do I Know?When I was starting out I needed a way to build anaudience FAST, so I learned how to with FacebookAds.NOW, as a Facebook Marketing Consultant I am paidthousands each month to get extraordinary resultsfor my clients. www.fbadqueen.com
    3. 3. Why Facebook?• Accessible, localised and highly targeted advertising opportunities• Low Cost• Instant Marketing
    4. 4. The Challenges• Getting Likes, activity and engagement• Businesses can easily waste money on Facebook Ads• Perceived lack of time
    5. 5. The Opportunity• You become the problem solver with a toolbox of solutions• You can get local businesses results quickly and cheaply• It’s easy to be the expert
    6. 6. Target Local Businesses• Focus on one industry where you have some experience or contacts• Make sure that the industry you focus on is suited to Facebook• Typical categories include restaurants, bars, professional services and dentists
    7. 7. How Do You Find Them?• Look in newspaper and magazine as you know that they have an advertising budget• Go to networking events• Use Social Media• Your Followers and Likers on Twitter and Facebook• Set up a list of leads to start connecting with• Referral
    8. 8. Packages• Once you have a target audience in mind then set about developing your service packages• Decide where to position yourself• Have at least 3 packages positioned low, high and sky’s the limit
    9. 9. Pricing• Price depends on your experience level, but I would recommend the following:• Campaign Management $900 a month• Page Posting & Monitoring• Landing Pages $500• Contests $1,500• All In One Marketing Service incl Ads $3,000/mth
    10. 10. Key Messages• Facebook is cheaper than traditional media• They don’t have to spend more, just reallocate current spending• They can get more customers fast and find out more about their current customers.
    11. 11. Package Ideas• Basic Facebook & Twitter Management with Facebook Ads Package - Monthly $1,500 - $3,000• Training Package - train their marketing team $1,000 for half day or $250 an hour• Workshops $250pp• Video Memberships
    12. 12. Social Media As Your Advertising• Practice what you preach and maintain an effective presence• List building is important so that you can regularly make offers• Use Facebook Ads• Position yourself as an expert
    13. 13. Market Positioning• Once you decide on your specialisation decide where you will be positioned• Depends on your resources and level of experience as well as the quality of your offering• Compare to readily available alternatives
    14. 14. Managing Campaigns Effectively• Facebook Ads Management Software• Post Planner• Basecamp• Editorial Calendars
    15. 15. Resources• www.fbadqueen.com/lujure• www.fbadqueen.com/sellmore• www.fiverr.com• Basecamp Project Management• www.fbadqueen.com/postplanner• Qwaya Ads Software
    16. 16. Referrals• Events• Find people with a synergy but not competing• Online marketing - social media• Strategic alliances/jv• People hold a list of your ideal clients
    17. 17. Proven Method
    18. 18. Complete Fb Ads Training Go to www.fbadqueen.com/sellmore
    19. 19. Complete Fb Ads Training• Instant Access - Your Quick Start Module gets you set up Go to www.fbadqueen.com/sellmore
    20. 20. Complete Fb Ads Training• Instant Access - Your Quick Start Module gets you set up• Module 1 - Find Your Ideal Target Customer On Facebook Go to www.fbadqueen.com/sellmore
    21. 21. Complete Fb Ads Training• Instant Access - Your Quick Start Module gets you set up• Module 1 - Find Your Ideal Target Customer On Facebook• Module 2 - Clearly Defining Your Message Go to www.fbadqueen.com/sellmore
    22. 22. Complete Fb Ads Training• Instant Access - Your Quick Start Module gets you set up• Module 1 - Find Your Ideal Target Customer On Facebook• Module 2 - Clearly Defining Your Message• Module 3 - Planning & Creating Super-Effective Ads Go to www.fbadqueen.com/sellmore
    23. 23. Complete Fb Ads Training• Instant Access - Your Quick Start Module gets you set up• Module 1 - Find Your Ideal Target Customer On Facebook• Module 2 - Clearly Defining Your Message• Module 3 - Planning & Creating Super-Effective Ads• Module 4 - Optimising Your Campaigns Go to www.fbadqueen.com/sellmore
    24. 24. Come and say Hi!Go to www.fb.com/adqueenpage

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