The New Facebook Changes:                 Your Marketing Tool Box                                 Victoria Gibson         ...
Let’s Run Through The Changes                      • Today You’ll Learn:                       • The Facebook Changes You ...
The New Marketing Tool BoxMonday, 23 April 12
Views & Apps                       Ad Messages                          Pinned Posts                      Page Messaging  ...
The New Facebook Page                      •   Your New Web Home Page                      •   Preview before publishing  ...
Other New Features                                             Recent Posts & Page                                        ...
Cover Guidelines                      •   No price or purchase information                      •   No contact information...
Highlighted Page PostsMonday, 23 April 12
Pinned Posts                      Stays at top of page                           for 7 Days                               ...
Featured Posts                                                                    New Larger Photos                       ...
Apps & ViewsMonday, 23 April 12
The New Apps & Views                      •   Now Easier To Find - Serves As                          Table Of Contents   ...
App Cover Images                         www.FBAdQueen.comMonday, 23 April 12
The New Custom Apps                      •   Wider Format 810px                      •   Like Gating Still Works          ...
Facebook Ad MessagesMonday, 23 April 12
Ad Messages                      •   Best way to                          drive traffic                          direct to ...
Interest ListsMonday, 23 April 12
Interest Lists                      •   Opportunity                      •   Include your Page on                         ...
Page MessagingMonday, 23 April 12
Page Messaging                      •   Great communication                          channel                      •   Cust...
Facebook OffersMonday, 23 April 12
Offers                      •   Excellent Promotional Tool                      •   Available soon in “Composer”          ...
Premium AdsMonday, 23 April 12
Premium Ads                      •   Only available to high                          spend advertisers                    ...
Let’s Talk About Ads                      •   More options                      •   My favourites are still Ads To        ...
Look Over My Shoulder...                              Let me teach you how to create Facebook                             ...
Of course, Facebook Ads are only affordable and                      effective if you know how to do them right...Monday, ...
Group Coaching Program                      •   Quick Start Guide - Foundation and Set Up                      •   4 Faceb...
What Do You Get?                                           PLUS...                      • 4 Live Group Q&A Calls with me  ...
What They’re Saying                      “The videos are good quality thus far. I’m already feeling like I’ve underpaid   ...
Schedule                      •   Instant Access to Your Quick Start Module gets you set up                      •   Modul...
Limited Time Offer                               $197                          For First 10 Purchasers Only               ...
Key Takeaways                      •   Changes Offer More Exposure For Your Brand                      •   Your Facebook P...
Questions?                        www.FBAdQueen.comMonday, 23 April 12
Resources                      •   Custom Tab Creation www.fbadqueen.com/lujure                      •   Timeline Dimensio...
Upcoming SlideShare
Loading in …5
×

Facebook Timeline Changes Explained

656 views

Published on

Find out how to make the most of your Facebook Timeline for business.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
656
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook Timeline Changes Explained

  1. 1. The New Facebook Changes: Your Marketing Tool Box Victoria Gibson Facebook Ads Specialist Facebook Page: www.fb.com/adqueenpage Let me know you’re listening in... www.FBAdQueen.comMonday, 23 April 12
  2. 2. Let’s Run Through The Changes • Today You’ll Learn: • The Facebook Changes You Need To Know • Strategies From The New Facebook Marketing Tool Box • Why Facebook Ads Are More Important Than Ever Plus Your Questions... www.FBAdQueen.comMonday, 23 April 12
  3. 3. The New Marketing Tool BoxMonday, 23 April 12
  4. 4. Views & Apps Ad Messages Pinned Posts Page Messaging Facebook Featured Posts Page Interest Lists Offers Premium Ads www.FBAdQueen.comMonday, 23 April 12
  5. 5. The New Facebook Page • Your New Web Home Page • Preview before publishing • Timeline Cover 851x315 • Logo as Profile Pic 180x180 • Include a link in “About” • Insights now more obvious www.FBAdQueen.comMonday, 23 April 12
  6. 6. Other New Features Recent Posts & Page Likes At Top Right Of Page Under Timeline Friend Activity New Admin Panel Sits Shown First Above Timeline Cover & Includes InsightsMonday, 23 April 12
  7. 7. Cover Guidelines • No price or purchase information • No contact information - web address, email or mailing address • No “Like” or “Share” • No calls to action such as “Get It Now” or “Tell Your Friends”Monday, 23 April 12
  8. 8. Highlighted Page PostsMonday, 23 April 12
  9. 9. Pinned Posts Stays at top of page for 7 Days www.FBAdQueen.comMonday, 23 April 12
  10. 10. Featured Posts New Larger Photos Great Visual 404x 404 Impact Click On Star On Top Right To Feature Posts You can also delete and change dates Feature Posts 843x 403 www.FBAdQueen.comMonday, 23 April 12
  11. 11. Apps & ViewsMonday, 23 April 12
  12. 12. The New Apps & Views • Now Easier To Find - Serves As Table Of Contents • Existing Custom & Reveal Tabs Still Work • Custom Images 111x74 • Rearrange by clicking top right and choosing pencil icon Max of 12 Shown www.FBAdQueen.comMonday, 23 April 12
  13. 13. App Cover Images www.FBAdQueen.comMonday, 23 April 12
  14. 14. The New Custom Apps • Wider Format 810px • Like Gating Still Works • Unique URL for each App • Collect emails and include interactivity • Use third party tools to create www.FBAdQueen.comMonday, 23 April 12
  15. 15. Facebook Ad MessagesMonday, 23 April 12
  16. 16. Ad Messages • Best way to drive traffic direct to Tabs • Select your Custom Tab • You can also send to the URL of your App www.FBAdQueen.comMonday, 23 April 12
  17. 17. Interest ListsMonday, 23 April 12
  18. 18. Interest Lists • Opportunity • Include your Page on a list with more popular Pages • Suggested Interests • News Feed activity Add One Now & Post It at www.fb.com/adqueenpage www.FBAdQueen.comMonday, 23 April 12
  19. 19. Page MessagingMonday, 23 April 12
  20. 20. Page Messaging • Great communication channel • Customer Service Opportunities • Covers personal questions and issues • Only users can initiate Admins www.FBAdQueen.comMonday, 23 April 12
  21. 21. Facebook OffersMonday, 23 April 12
  22. 22. Offers • Excellent Promotional Tool • Available soon in “Composer” • Select Tab and Add A Photo and Offer • Users Get Offer Emailed To Them • News Feed Activity www.FBAdQueen.comMonday, 23 April 12
  23. 23. Premium AdsMonday, 23 April 12
  24. 24. Premium Ads • Only available to high spend advertisers • Great idea for greater visibility, but you can use Sponsored Stories and Page Post Ads www.FBAdQueen.comMonday, 23 April 12
  25. 25. Let’s Talk About Ads • More options • My favourites are still Ads To Custom Apps • These will get you better conversions and Likes • Impact of Timeline? Need to stand out more than ever... Image is everythingMonday, 23 April 12
  26. 26. Look Over My Shoulder... Let me teach you how to create Facebook Ads that get noticed, get clicked and bring the world’s most targeted traffic to you. www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
  27. 27. Of course, Facebook Ads are only affordable and effective if you know how to do them right...Monday, 23 April 12
  28. 28. Group Coaching Program • Quick Start Guide - Foundation and Set Up • 4 Facebook Ad Training Modules: • Finding Your Ideal Customers • Creating Images, Headlines & Copy • Testing and Custom Apps • Bidding Strategies and Optimisation www.FBAdQueen.comMonday, 23 April 12
  29. 29. What Do You Get? PLUS... • 4 Live Group Q&A Calls with me • Facebook Group for more Questions and Access To Me www.fbadqueen/sellmore Take A Peek Inside www.FBAdQueen.comMonday, 23 April 12
  30. 30. What They’re Saying “The videos are good quality thus far. I’m already feeling like I’ve underpaid for this course. Great job!” Brian Gilbert “Victorias course was brilliant - easy to understand but complex enough that I immediately KNEW it was a good investment - why try and figure that out for yourself, when you can get the real deal immediately?” Denise Duffield-Thomas Who? Information & Affiliate Marketers Consultants Marketing Managers Coaches Experts Creatives Ernie WaldnerMonday, 23 April 12
  31. 31. Schedule • Instant Access to Your Quick Start Module gets you set up • Module 1 Starts This Week • Each module delivered weekly for another 3 weeks • Live Weekly Q&A Calls + Facebook Group www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
  32. 32. Limited Time Offer $197 For First 10 Purchasers Only Get a 30min Private Coaching Session www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
  33. 33. Key Takeaways • Changes Offer More Exposure For Your Brand • Your Facebook Page Is Now Even More Like A Website • Ads Will Fast Track Your Success On Facebook • You Can Create A High-Impact Timeline Page Quickly & Easily www.FBAdQueen.comMonday, 23 April 12
  34. 34. Questions? www.FBAdQueen.comMonday, 23 April 12
  35. 35. Resources • Custom Tab Creation www.fbadqueen.com/lujure • Timeline Dimensions www.jonloomer.com/2012/03/07/dimensions- for-facebook-timeline-for-pages-infographic/ • Facebook Pages Guide www.facebook.com/about/pages • Facebook Ads Program www.fbadqueen.com/sellmoreMonday, 23 April 12

×