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Facebook Timeline Changes Explained
 

Facebook Timeline Changes Explained

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Find out how to make the most of your Facebook Timeline for business.

Find out how to make the most of your Facebook Timeline for business.

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    Facebook Timeline Changes Explained Facebook Timeline Changes Explained Presentation Transcript

    • The New Facebook Changes: Your Marketing Tool Box Victoria Gibson Facebook Ads Specialist Facebook Page: www.fb.com/adqueenpage Let me know you’re listening in... www.FBAdQueen.comMonday, 23 April 12
    • Let’s Run Through The Changes • Today You’ll Learn: • The Facebook Changes You Need To Know • Strategies From The New Facebook Marketing Tool Box • Why Facebook Ads Are More Important Than Ever Plus Your Questions... www.FBAdQueen.comMonday, 23 April 12
    • The New Marketing Tool BoxMonday, 23 April 12
    • Views & Apps Ad Messages Pinned Posts Page Messaging Facebook Featured Posts Page Interest Lists Offers Premium Ads www.FBAdQueen.comMonday, 23 April 12
    • The New Facebook Page • Your New Web Home Page • Preview before publishing • Timeline Cover 851x315 • Logo as Profile Pic 180x180 • Include a link in “About” • Insights now more obvious www.FBAdQueen.comMonday, 23 April 12
    • Other New Features Recent Posts & Page Likes At Top Right Of Page Under Timeline Friend Activity New Admin Panel Sits Shown First Above Timeline Cover & Includes InsightsMonday, 23 April 12
    • Cover Guidelines • No price or purchase information • No contact information - web address, email or mailing address • No “Like” or “Share” • No calls to action such as “Get It Now” or “Tell Your Friends”Monday, 23 April 12
    • Highlighted Page PostsMonday, 23 April 12
    • Pinned Posts Stays at top of page for 7 Days www.FBAdQueen.comMonday, 23 April 12
    • Featured Posts New Larger Photos Great Visual 404x 404 Impact Click On Star On Top Right To Feature Posts You can also delete and change dates Feature Posts 843x 403 www.FBAdQueen.comMonday, 23 April 12
    • Apps & ViewsMonday, 23 April 12
    • The New Apps & Views • Now Easier To Find - Serves As Table Of Contents • Existing Custom & Reveal Tabs Still Work • Custom Images 111x74 • Rearrange by clicking top right and choosing pencil icon Max of 12 Shown www.FBAdQueen.comMonday, 23 April 12
    • App Cover Images www.FBAdQueen.comMonday, 23 April 12
    • The New Custom Apps • Wider Format 810px • Like Gating Still Works • Unique URL for each App • Collect emails and include interactivity • Use third party tools to create www.FBAdQueen.comMonday, 23 April 12
    • Facebook Ad MessagesMonday, 23 April 12
    • Ad Messages • Best way to drive traffic direct to Tabs • Select your Custom Tab • You can also send to the URL of your App www.FBAdQueen.comMonday, 23 April 12
    • Interest ListsMonday, 23 April 12
    • Interest Lists • Opportunity • Include your Page on a list with more popular Pages • Suggested Interests • News Feed activity Add One Now & Post It at www.fb.com/adqueenpage www.FBAdQueen.comMonday, 23 April 12
    • Page MessagingMonday, 23 April 12
    • Page Messaging • Great communication channel • Customer Service Opportunities • Covers personal questions and issues • Only users can initiate Admins www.FBAdQueen.comMonday, 23 April 12
    • Facebook OffersMonday, 23 April 12
    • Offers • Excellent Promotional Tool • Available soon in “Composer” • Select Tab and Add A Photo and Offer • Users Get Offer Emailed To Them • News Feed Activity www.FBAdQueen.comMonday, 23 April 12
    • Premium AdsMonday, 23 April 12
    • Premium Ads • Only available to high spend advertisers • Great idea for greater visibility, but you can use Sponsored Stories and Page Post Ads www.FBAdQueen.comMonday, 23 April 12
    • Let’s Talk About Ads • More options • My favourites are still Ads To Custom Apps • These will get you better conversions and Likes • Impact of Timeline? Need to stand out more than ever... Image is everythingMonday, 23 April 12
    • Look Over My Shoulder... Let me teach you how to create Facebook Ads that get noticed, get clicked and bring the world’s most targeted traffic to you. www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
    • Of course, Facebook Ads are only affordable and effective if you know how to do them right...Monday, 23 April 12
    • Group Coaching Program • Quick Start Guide - Foundation and Set Up • 4 Facebook Ad Training Modules: • Finding Your Ideal Customers • Creating Images, Headlines & Copy • Testing and Custom Apps • Bidding Strategies and Optimisation www.FBAdQueen.comMonday, 23 April 12
    • What Do You Get? PLUS... • 4 Live Group Q&A Calls with me • Facebook Group for more Questions and Access To Me www.fbadqueen/sellmore Take A Peek Inside www.FBAdQueen.comMonday, 23 April 12
    • What They’re Saying “The videos are good quality thus far. I’m already feeling like I’ve underpaid for this course. Great job!” Brian Gilbert “Victorias course was brilliant - easy to understand but complex enough that I immediately KNEW it was a good investment - why try and figure that out for yourself, when you can get the real deal immediately?” Denise Duffield-Thomas Who? Information & Affiliate Marketers Consultants Marketing Managers Coaches Experts Creatives Ernie WaldnerMonday, 23 April 12
    • Schedule • Instant Access to Your Quick Start Module gets you set up • Module 1 Starts This Week • Each module delivered weekly for another 3 weeks • Live Weekly Q&A Calls + Facebook Group www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
    • Limited Time Offer $197 For First 10 Purchasers Only Get a 30min Private Coaching Session www.fbadqueen/sellmore www.FBAdQueen.comMonday, 23 April 12
    • Key Takeaways • Changes Offer More Exposure For Your Brand • Your Facebook Page Is Now Even More Like A Website • Ads Will Fast Track Your Success On Facebook • You Can Create A High-Impact Timeline Page Quickly & Easily www.FBAdQueen.comMonday, 23 April 12
    • Questions? www.FBAdQueen.comMonday, 23 April 12
    • Resources • Custom Tab Creation www.fbadqueen.com/lujure • Timeline Dimensions www.jonloomer.com/2012/03/07/dimensions- for-facebook-timeline-for-pages-infographic/ • Facebook Pages Guide www.facebook.com/about/pages • Facebook Ads Program www.fbadqueen.com/sellmoreMonday, 23 April 12