Facebook ads done right v2
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Facebook ads done right v2

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Facebook ads done right v2 Facebook ads done right v2 Presentation Transcript

  • FacebookAdvertisingDone Right www.FBAdQueen.com
  • You’ll Discover... www.FBAdQueen.com
  • You’ll Discover...• What Facebook Ads Are And How They Work www.FBAdQueen.com
  • You’ll Discover...• What Facebook Ads Are And How They Work• Exactly How To Set Up And Run Your Own Facebook Ads www.FBAdQueen.com
  • You’ll Discover...• What Facebook Ads Are And How They Work• Exactly How To Set Up And Run Your Own Facebook Ads• The Best Tips And Tricks To Keep Your Costs Down www.FBAdQueen.com
  • Why Facebook? www.FbAdQueen.com
  • Why Facebook?• Size and Scale of Facebook www.FbAdQueen.com
  • Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users www.FbAdQueen.com
  • Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users• Relatively New Frontier For Advertisers Means Low Competition www.FbAdQueen.com
  • Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users• Relatively New Frontier For Advertisers Means Low Competition• Rapid Growth = Big Opportunity www.FbAdQueen.com
  • What are Facebook Ads? www.FBAdQueen.com
  • What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression www.FBAdQueen.com
  • What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression• Complete control over how much you spend with the ability to set budgets www.FBAdQueen.com
  • What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression• Complete control over how much you spend with the ability to set budgets• When a user clicks on an ad they can either be taken to a destination within Facebook or to an external URL www.FBAdQueen.com
  • What Are The Advantages? www.FBAdQueen.com
  • What Are The Advantages?• Your Customers Are There www.FBAdQueen.com
  • What Are The Advantages?• Your Customers Are There• Relatively Low Cost www.FBAdQueen.com
  • What Are The Advantages?• Your Customers Are There• Relatively Low Cost• Perceived Difficulty Limits Competition www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense? www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference. www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference.• Click rate is much lower with Facebook than Google, and you need to do a great deal more work to get results, but it can be cheaper. www.FBAdQueen.com
  • Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference.• Click rate is much lower with Facebook than Google, and you need to do a great deal more work to get results, but it can be cheaper.• The power of Facebook Ads lay in their user targeting potential www.FBAdQueen.com
  • Getting Started www.FBAdQueen.com
  • Getting Started• Identify Advertising Goals www.FBAdQueen.com
  • Getting Started• Identify Advertising Goals• Select CPC or CPM www.FBAdQueen.com
  • Getting Started• Identify Advertising Goals• Select CPC or CPM• Choose Click Destination www.FBAdQueen.com
  • Getting Started• Identify Advertising Goals• Select CPC or CPM• Choose Click Destination• Create Image and Copy Ideas www.FBAdQueen.com
  • Setting Up A Campaign www.FBAdQueen.com
  • Setting Up A Campaign• http://www.facebook.com/advertising www.FBAdQueen.com
  • Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad www.FBAdQueen.com
  • Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads www.FBAdQueen.com
  • Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads• Or Click On Green “Create An Ad” Button www.FBAdQueen.com
  • Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads• Or Click On Green “Create An Ad” Button• Enter External URL (preferably one you can track) or a Facebook Page that you are an Admin of www.FBAdQueen.com
  • Simple Bidding Strategies www.FBAdQueen.com
  • Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test www.FBAdQueen.com
  • Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test• Always Bid CPC First, If The Ad Is Successful You Can Flip To CPM www.FBAdQueen.com
  • Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test• Always Bid CPC First, If The Ad Is Successful You Can Flip To CPM• Check That You’re Ad Kicks Off In Peak Times To Give It The Best Chance www.FBAdQueen.com
  • Tips For Optimisation www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative• Submit At Least Two Ads Per Campaign So You Have Something To Compare Against www.FBAdQueen.com
  • Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative• Submit At Least Two Ads Per Campaign So You Have Something To Compare Against• Make Sure Your Landing Page Or Destination Relates To The Copy In The Ad www.FBAdQueen.com
  • Dealing With Disapprovals www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines• Ensure Landing Page Has A Privacy Policy And Terms Of Service www.FBAdQueen.com
  • Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines• Ensure Landing Page Has A Privacy Policy And Terms Of Service• If You Get An Email From Facebook, Comply www.FBAdQueen.com
  • In Summary www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary• Visit My Site www.FBAdQueen.com For More Advice, Optimisation And Campaign Management www.FBAdQueen.com
  • In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary• Visit My Site www.FBAdQueen.com For More Advice, Optimisation And Campaign Management• Also Join Me At www.facebook.com/fbadqueen www.FBAdQueen.com