Facebook ads done right v2

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  • Facebook ads done right v2

    1. 1. FacebookAdvertisingDone Right www.FBAdQueen.com
    2. 2. You’ll Discover... www.FBAdQueen.com
    3. 3. You’ll Discover...• What Facebook Ads Are And How They Work www.FBAdQueen.com
    4. 4. You’ll Discover...• What Facebook Ads Are And How They Work• Exactly How To Set Up And Run Your Own Facebook Ads www.FBAdQueen.com
    5. 5. You’ll Discover...• What Facebook Ads Are And How They Work• Exactly How To Set Up And Run Your Own Facebook Ads• The Best Tips And Tricks To Keep Your Costs Down www.FBAdQueen.com
    6. 6. Why Facebook? www.FbAdQueen.com
    7. 7. Why Facebook?• Size and Scale of Facebook www.FbAdQueen.com
    8. 8. Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users www.FbAdQueen.com
    9. 9. Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users• Relatively New Frontier For Advertisers Means Low Competition www.FbAdQueen.com
    10. 10. Why Facebook?• Size and Scale of Facebook• Get in Front of Engaged Users• Relatively New Frontier For Advertisers Means Low Competition• Rapid Growth = Big Opportunity www.FbAdQueen.com
    11. 11. What are Facebook Ads? www.FBAdQueen.com
    12. 12. What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression www.FBAdQueen.com
    13. 13. What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression• Complete control over how much you spend with the ability to set budgets www.FBAdQueen.com
    14. 14. What are Facebook Ads?• Paid service charged as a Cost Per Click or Cost Per Impression• Complete control over how much you spend with the ability to set budgets• When a user clicks on an ad they can either be taken to a destination within Facebook or to an external URL www.FBAdQueen.com
    15. 15. What Are The Advantages? www.FBAdQueen.com
    16. 16. What Are The Advantages?• Your Customers Are There www.FBAdQueen.com
    17. 17. What Are The Advantages?• Your Customers Are There• Relatively Low Cost www.FBAdQueen.com
    18. 18. What Are The Advantages?• Your Customers Are There• Relatively Low Cost• Perceived Difficulty Limits Competition www.FBAdQueen.com
    19. 19. Are Facebook Ads Better Than Google Adsense? www.FBAdQueen.com
    20. 20. Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode www.FBAdQueen.com
    21. 21. Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase www.FBAdQueen.com
    22. 22. Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference. www.FBAdQueen.com
    23. 23. Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference.• Click rate is much lower with Facebook than Google, and you need to do a great deal more work to get results, but it can be cheaper. www.FBAdQueen.com
    24. 24. Are Facebook Ads Better Than Google Adsense?• Google users are in a search mode• Facebook users are in an interactive mode that is not about purchase• Facebook is “interruptive” advertising, so you need impact and great targeting to make a difference.• Click rate is much lower with Facebook than Google, and you need to do a great deal more work to get results, but it can be cheaper.• The power of Facebook Ads lay in their user targeting potential www.FBAdQueen.com
    25. 25. Getting Started www.FBAdQueen.com
    26. 26. Getting Started• Identify Advertising Goals www.FBAdQueen.com
    27. 27. Getting Started• Identify Advertising Goals• Select CPC or CPM www.FBAdQueen.com
    28. 28. Getting Started• Identify Advertising Goals• Select CPC or CPM• Choose Click Destination www.FBAdQueen.com
    29. 29. Getting Started• Identify Advertising Goals• Select CPC or CPM• Choose Click Destination• Create Image and Copy Ideas www.FBAdQueen.com
    30. 30. Setting Up A Campaign www.FBAdQueen.com
    31. 31. Setting Up A Campaign• http://www.facebook.com/advertising www.FBAdQueen.com
    32. 32. Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad www.FBAdQueen.com
    33. 33. Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads www.FBAdQueen.com
    34. 34. Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads• Or Click On Green “Create An Ad” Button www.FBAdQueen.com
    35. 35. Setting Up A Campaign• http://www.facebook.com/advertising• You must have or set up an account to run an ad• You also need a credit card to enter into the Billing section and this will be billed each day you run ads• Or Click On Green “Create An Ad” Button• Enter External URL (preferably one you can track) or a Facebook Page that you are an Admin of www.FBAdQueen.com
    36. 36. Simple Bidding Strategies www.FBAdQueen.com
    37. 37. Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test www.FBAdQueen.com
    38. 38. Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test• Always Bid CPC First, If The Ad Is Successful You Can Flip To CPM www.FBAdQueen.com
    39. 39. Simple Bidding Strategies• Start With A Couple Of Cents Higher Than The Suggested Bid So You Get Your Ad Up And Running To Test• Always Bid CPC First, If The Ad Is Successful You Can Flip To CPM• Check That You’re Ad Kicks Off In Peak Times To Give It The Best Chance www.FBAdQueen.com
    40. 40. Tips For Optimisation www.FBAdQueen.com
    41. 41. Tips For Optimisation• Patience Is Absolutely Essential www.FBAdQueen.com
    42. 42. Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection www.FBAdQueen.com
    43. 43. Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times www.FBAdQueen.com
    44. 44. Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative www.FBAdQueen.com
    45. 45. Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative• Submit At Least Two Ads Per Campaign So You Have Something To Compare Against www.FBAdQueen.com
    46. 46. Tips For Optimisation• Patience Is Absolutely Essential• Spend Time On Image Selection• Monitor Intensely, Check Performance At Different Times• Split Test By Demographics And Creative• Submit At Least Two Ads Per Campaign So You Have Something To Compare Against• Make Sure Your Landing Page Or Destination Relates To The Copy In The Ad www.FBAdQueen.com
    47. 47. Dealing With Disapprovals www.FBAdQueen.com
    48. 48. Dealing With Disapprovals• Disapprovals Are Common www.FBAdQueen.com
    49. 49. Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged www.FBAdQueen.com
    50. 50. Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting www.FBAdQueen.com
    51. 51. Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines www.FBAdQueen.com
    52. 52. Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines• Ensure Landing Page Has A Privacy Policy And Terms Of Service www.FBAdQueen.com
    53. 53. Dealing With Disapprovals• Disapprovals Are Common• Don’t Get Discouraged• Keep Persisting• Review Guidelines• Ensure Landing Page Has A Privacy Policy And Terms Of Service• If You Get An Email From Facebook, Comply www.FBAdQueen.com
    54. 54. In Summary www.FBAdQueen.com
    55. 55. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience www.FBAdQueen.com
    56. 56. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In www.FBAdQueen.com
    57. 57. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results www.FBAdQueen.com
    58. 58. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary www.FBAdQueen.com
    59. 59. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary• Visit My Site www.FBAdQueen.com For More Advice, Optimisation And Campaign Management www.FBAdQueen.com
    60. 60. In Summary• Facebook Offers Enormous Potential For Those With Patience And Persistence And Who Know Their Audience• Take Time To Plan Your Ad Strategy Before Diving In• Test Your Ads And Audience For Best Results• Follow Your Campaign Closely And Tweak As Necessary• Visit My Site www.FBAdQueen.com For More Advice, Optimisation And Campaign Management• Also Join Me At www.facebook.com/fbadqueen www.FBAdQueen.com

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