STRATEGY DEVELOPMENT & EXPERTISE Delivering strategic insight, leadership, and advantage spearheading integrated marketing, digital, business development, advertising, and media innovation. Recognized expertise: • Frequent guest lecturer at NYU on public relations, marketing, and communications. • Appeared as a TV on-air contributor on various topics, including marketing strategy, international communications, and social media. • Written several published articles on social media, public relations, and crisis communications, including for Frontline and PR News.
SAMPLE RESULTS• Created, developed, and led implementation of global, multi-platform, best- in-class campaigns that delivered first-of-their-kind promotions to the international marketplace resulting in record media ROI for market.• Increased market share, media coverage, sales, and ROI by spearheading and developing successful strategic integrated marketing and communications campaigns.• Increased client ROI by over +300% in 90 days; YOY trade sales by +27%, overall YOY sales by +19.6%, and online sales +47%. Doubled total FY 09/10 media ROI by Q1 of FY 10/11.• Achieved a higher-than-expected percent of goal by maximizing digital and offline sales.• Moved brand from third place to first in the midst of a 75% budget cut.• Received Excellence Award by division Senior Vice President at Nielsen.• Increased new revenue streams by developing and successfully marketing new portfolio of first-in-industry, high-impact, and high-margin digital products including: Internet TV, Internet radio, video blog, custom digital publishing, collaborative content e-newsletters and webinars.
WORKED WITH GLOBAL BRANDS & ORGANIZATIONS• Hotels.com• DIRECTV• Vonage• Nielsen• Reed• California Travel & Tourism Commission• Newsweek en Español• Discover en Español• Glamour en Español• 24/7 Real Media• Avis• Budget• DFW Int’l Airport• Dallas & Ft. Worth CVBs• Jamaica Tourist Board• South Florida CEO• The Indie• VirtualCom• Solutions WT• Green Energy Council, IGEC• Regain American Jobs• Packtoy• Among others
MULTI-PLATFORM INITIATIVES• Developed international 360 programs for clients identifying goals, strategies, tactics and structure to meet their objectives.
EVENTS• Developed concepts, themes, and materials• Managed production and execution teams Prepared by: Victoria Osorio,
MEDIA EVENTS, SALES MISSIONS, FASHION SHOWS• Created and developed strategy and concepts• Managed execution
DIGITAL PRODUCTS• Developed and/or launched digital products and initiatives• Managed content, product, marketing, communications and sales strategies• Managed multi-disciplinary teams
BRANDED EVENTS & ENTERTAINMENT• Created and developed concept and campaigns• Managed partner, trade and media participation• Generated consumer involvement• Managed execution, marketing and public relations
PROMOTIONS & STRATEGIC PARTNERSHIP• Created and developed promotions and strategic partnerships• Managed alliances and initiatives
COLLATERAL MATERIALS• Created and developed concepts & oversaw execution• Secured partner participation from leading brands
WRITING SAMPLES• Annual Report• Press Release• BrochureMore samples available upon request.