Sustainability advantage: The Natural Step as competitive edge (Stanley Nyoni for ESADECREAPOLIS)

Agenda 1.Introduction 2.Sustainability overview 3.Framework for Startegic Sustainable Development 4.Case studies 5.Discussion •How does all this relate to the spanish context •What next ? Potential areas for collaboration © 2009 The Natural Step

Total Systems Thinking Genuine quality of life has material foundations Resources Materials Products Service Needs & Energy Platforms Recycling Farming V Earth’s Fishing Crust Goods & Sphere Resource Utilisation Bio- Processing Service Manufacturing Mining Delivery I Wastes and Emissions “Permanent” Capture V: Value is created by satisfying human needs (improving genuine quality of life), in an economically viable way for designers, producers and customers in the supply chain I: Ecological impacts derive from wastes and emissions entering the bio-sphere and physical degradation of eco-systems The strategic ‘single bottom line’ objective is to greatly increase V/I (by ‘Factor X’) © 2009 The Natural Step

Strategy & Sustainable Development Vision and Strategy Development Create an overarching Framework for SD, vision and strategies, supporting social well-being. Capacity building - Communication - Learning programs - Engagement processes - Measurement and evaluation Prototyping – Concrete Projects Move forward with projects on the ground in a coordinated and focused way; create a process/culture where new initiatives can grow. Copyright © 2007 The Natural Step © 2009 The Natural Step

1. Research – Real Change …Trans-disciplinary, Cross- sector and Cross-cultural Research and Implementation for Strategic Sustainable Development… CORE SPIRIT …All possible due to common Core Concepts for SSD (CORE) …Funded by 5 five leading Swedish Research funding agencies… © 2009 The Natural Step

Cycles of Nature Open system for energy Closed system for matter 1)Nothing disappears «Photosytesis Sustainability is 2)Everything provides new about the ability disperse structure » of these cycles to run indefinitely Slow geological cycles Slow geological cycles (vulcano eruptions (sedimentation and and weathering) mineralization) © 2009 The Natural Step

How do we destroy the system? Physically inhibit nature’s ability to run cycles Barriers to people meeting their basic needs worldwide Persistent compounds foreign to nature Large flows of materials from the Earth’s crust © 2009 The Natural Step

Natural and Human wealth Two real sources of wealth • wealth that flows from our use of the earth’s life support systems = natural capital • wealth that flows from the use of our hands, brains and spirits = human capital All else - money, machines, institutions - is derived from these two primary sources of wealth. © 2009 The Natural Step

Total Systems Thinking Genuine quality of life has material foundations Resources Materials Products Service Needs & Energy Platforms Recycling Farming V Earth’s Fishing Crust Goods & Sphere Resource Utilisation Bio- Processing Service Manufacturing Mining Delivery I Wastes and Emissions “Permanent” Capture V: Value is created by satisfying human needs (improving genuine quality of life), in an economically viable way for designers, producers and customers in the supply chain I: Ecological impacts derive from wastes and emissions entering the bio-sphere and physical degradation of eco-systems The strategic ‘single bottom line’ objective is to greatly increase V/I (by ‘Factor X’) © 2009 The Natural Step

Human Needs • Definable • Same in all cultures (but different satisfiers) • Not interchangeable • Possible to satisfy globally within ecological constraints • Difference between needs and wants © 2009 The Natural Step

Satisfaction of needs Synergic satisfier While satisfying one need, allows for its satisfaction in the future and/or of Dynamic of other needs at the same time change towards Sustainable + Societies « First Side - need Satisfier objective effects solution» Creating global - value Inhibiting Satisfiers while satisfying one need, may well hinder its satisfaction in the future and/or impede another need from being met at the same time. © 2009 The Natural Step

What is Global Change? • Global-scale changes that affect functioning of Earth System U.S. Bureau of the Census • Much more than climate change Mackenzie et al (2002) • Socio-economic as well as Richards (1991), WRI (1990) biophysical NOAA Reid & Miller (1989) FAO Source: International Geosphere-Biosphere Programme © 2009 The Natural Step

Social issues and Environment The Link. Healthy productive ecosystems are the source of the materials that satisfy human needs. Residents of countries with severe bio-capacity constraints are often among the countries with the largest human development challenges. Global foot print network © 2009 The Natural Step

Climate change Impact The Link. IPCC: Impacts The poorest of the poor in the world – and this includes poor people in prosperous societies – are going to be the worst hit. People who are poor are least able to adapt to climate change.” (Rajendra Pachauri, IPCC) In some African countries, yields from rain-fed agriculture could be reduced by up to 20% by 2020. © 2009 The Natural Step

Sustainability Development The challenge. How, given the current situation, do we manage and allocate, today, the Earth’s resources for the survival of a projected global population of 9 to 10 billion people in 2050 – and for their offspring indefinitely? Global foot print network © 2009 The Natural Step

Interaction with the System Physically inhibit nature’s ability to run cycles Barriers to people meeting their basic needs worldwide Persistent compounds foreign to nature Large flows of materials from the Earth’s crust Copyright © 2007 The Natural Step © 2009 The Natural Step

2. Success System In a sustainable society, nature is not subject to systematically increasing... ...concentrations of substances Success extracted from the Earth’s crust, ...concentrations of substances produced by society, Strategy ...degradation by physical means, Action and, in that society... ...people are not subject to conditions Tools that systematically undermine their capacity to meet their needs. Copyright © 2007 The Natural Step © 2009 The Natural Step

Strategic Plannig Process Awareness Creative Solutions Future Present Decide on Priorities Baseline Is it a step in the right direction? Is it a flexible platform? Is it a good return on investment? Copyright © 2007 The Natural Step © 2009 The Natural Step

Sustainability Evaluation of PVC using TNS Framework • Addressed by a leading environmental authority in the UK and chaired by J Porritt of the PVC Coordination Group • Forum for the Future – licensee of TNS in the UK • What would it take to make PVC fully sustainable? • 2020 Vision Exercise – Involving 36 stakeholders at Tesco headquarters, UK which included representatives from ECVM,ECPI, ESPA, and Hydro Polymers and EVC. • Report Produced in July 2000 – Based on TNS methodology – Interviews with Industry and Greenpeace – Identifies 5 key sustainability challenges © 2009 The Natural Step

5 Key PVC Sustainability Challenges 1. No more carbon to atmosphere 2. Controlled-loop recycling 3. No accumulation from emissions 4. Sustainable additives 5. Engaging the whole value chain © 2009 The Natural Step

Vision and Strategy Development Capacity building • Communication • Learning programmes • Engagement processes • Measurement and evaluation Prototyping – on the ground in business © 2009 The Natural Step

Vision and Strategy Development Workshops with regions, businesses and functions Final Ver. 1 Ver. 1 Ver. 2 version Review Leadership team Leadership Review Sustainability Project team Prototyping initiatives © 2009 The Natural Step

Vision & Strategy Compelling Vision: • What will be the role and responsibility for your industry and company in a sustainable future? • What human needs will your company enable in a MINED sustainable society? MATERIALS • How will your company be unique and differentiated? SUSTAINABILITY PRINCIPLES AS CONSTRAINTS Compelling Vision PHYSICAL MAN-MADE SUBSTANCES Core Big DEGRADATION Values Goals 20XX Core Values: HUMA N Big Goals 20XX • What characterizes your company – identity, personality? NEEDS • What values will guide you in a sustainable future? • What do we want to achieve by 20XX to move towards fulfilling the system conditions? • What would visionary and restorative goals look like? © 2009 The Natural Step

Learning Programme: SD Champion Network PURPOSE: To develop in-house sustainability expertise that supports the company sustainability journey from the bottom up. You will: • Be the voice for the Company’s sustainable development efforts – at home & around the world. • Be an enabler, helping to integrate sustainability throughout the organization. • Be an educator, contributing to the development of your colleagues’ understanding and ability to incorporate sustainability into their day-to-day work. • Be a critical resource within the company, acting as an in-house sustainability specialist. …how will we do this…?! © 2009 The Natural Step

Sustainability advantage: The Natural Step as competitive edge (Stanley Nyoni for ESADECREAPOLIS)

by Victor Sabater on Jun 19, 2009

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Sustainability advantage: The Natural Step as competitive edge (Stanley Nyoni for ESADECREAPOLIS) — Presentation Transcript

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