International pr in practice june 2011 1

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Presentation by Emma Leech, Director of Communications & Marketing, University of Nottingham

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  • Thanks for coming today, ambassadors have a key role to play in the campaign and its communication both internally and externally. I hope you agree that this quite an exciting time for all of us. Let’s see if we can “do a Charlie” and exceed expectations.Emma and I are very happy to take any questions now but if anything occurs to you later or you have any further ideas please let us know. So, any questions?
  • Thanks for coming today, ambassadors have a key role to play in the campaign and its communication both internally and externally. I hope you agree that this quite an exciting time for all of us. Let’s see if we can “do a Charlie” and exceed expectations.Emma and I are very happy to take any questions now but if anything occurs to you later or you have any further ideas please let us know. So, any questions?
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  • International pr in practice june 2011 1

    1. 1. International PR in practice<br />
    2. 2. The Nottingham Context<br /><ul><li>40,829 students in the UK, Malaysia and China</li></ul> - 32,999 (Nottingham)<br /> - 3,399 (Malaysia)<br /> - 4,431 (China)<br />150 countries represented on campus in Nottingham<br />
    3. 3. The University of Nottingham in Malaysia<br />Founded in 2000 and ranked amongst the country’s elite<br />
    4. 4. The University of Nottingham Ningbo<br />First foreign university to establish a full university campus in China (in 2005)<br />
    5. 5. Our marcomms toolkit is global<br />
    6. 6. Marketing<br />
    7. 7. Communications<br />
    8. 8. Publications production<br />Online media monitoring<br />Photography<br />Interviews<br />Video<br />
    9. 9. Web and digital support<br />Copywriting<br />PR and media placement<br />Press releases<br />Campaign planning<br />
    10. 10. Photography<br />
    11. 11. Publications<br />
    12. 12. Media relations<br />
    13. 13. Stakeholder engagement<br />
    14. 14. Thought leadership<br />
    15. 15. Social media<br /><ul><li>Facebook www.facebook.com/TheUniofNottingham
    16. 16. Twitter www.twitter.com/uniofnottingham
    17. 17. Flickr www.flickr.com/groups/universityofnottingham
    18. 18. LinkedIn www.linkedin.com/company/university-of-nottingham
    19. 19. YouTube www.youtube.com/nottmuniversity
    20. 20. iTunes U www.nottingham.ac.uk/itunesu
    21. 21. Wikiswww.wikipedia.org/wiki/University_of_Nottingham</li></li></ul><li>
    22. 22.
    23. 23.
    24. 24.
    25. 25. Digital is key<br />
    26. 26. The Conversation Prism<br />is global<br />Image courtesy of Brian Solis 2008<br />
    27. 27. Digital trends and statistics by country<br />
    28. 28. Digital media<br />
    29. 29. Podcasting<br />
    30. 30. UoN content<br />
    31. 31. Subject-specific content<br />
    32. 32. iTunes U<br />
    33. 33. Blogging<br /><ul><li>Work ongoing to develop research strand blogs, focused on Research Priority Groups
    34. 34. Promoting excellence in teaching and learning
    35. 35. Student experience: peer-to-peer
    36. 36. Combine with Twitter/Facebook to drive traffic</li></li></ul><li>Shanghai Expo<br />
    37. 37. About the campaign<br />
    38. 38. Aims<br /><ul><li>Develop international partnerships and connectivity
    39. 39. Raise awareness
    40. 40. Deliver recognition (University and region)
    41. 41. Increase international student recruitment</li></li></ul><li>Objectives<br /><ul><li>Business engagement targets
    42. 42. Student recruitment targets
    43. 43. Brand/profile raising
    44. 44. Alumni and development links</li></li></ul><li>Research<br />
    45. 45. Target audiences<br />
    46. 46. Channels<br /><ul><li>Events
    47. 47. Dual-language printed collateral
    48. 48. Branded merchandise (URL)
    49. 49. Systematic PR</li></li></ul><li>Press releases<br />
    50. 50. Collateral<br />
    51. 51. Challenges<br />
    52. 52. Internal communications<br /><ul><li>Exchange magazine
    53. 53. Staff/student portal news
    54. 54. Message of the day
    55. 55. Social media
    56. 56. Student e-newsletter
    57. 57. NSS – key focus for students
    58. 58. From students to alumni</li></li></ul><li>Outcomes<br /><ul><li> + 62% on event delegates
    59. 59. 1,000+ new global contacts
    60. 60. 200+ business enquiries
    61. 61. + 400% on target visitor numbers</li></li></ul><li>Outcomes<br /><ul><li> 1,000 VIP visitors
    62. 62. PG applications to UNNC up 20%
    63. 63. Brand awareness — @ 40m reach via PR</li></li></ul><li>Lessons<br />
    64. 64. Thank you for listening<br />emma.leech@nottingham.ac.uk<br />

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