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How Mobile Is Factoring In Booking for Travel by Indian Traveler
Indian Travelers are also following Global Trends
The Insight: For their most recent trip, 2 out of 3 global travelers booked their accommodation online.
When we asked travelers why they booked that way, the most common reason was they got a better price. Those who booked through TripAdvisor or another travel review website specifically were motivated by the convenience of comparing properties.
The Tip: For travelers hunting for their most appropriate experience, make sure your property page highlights what makes your property unique. Turn the reasons why guests book with you into selling points when marketing your property. And for price-driven travelers, you can grab attention with TripConnect, which lets you display your availability and pricing right on your TripAdvisor page so you can compete for direct bookings.
The Insight: 45% of global hoteliers currently accept mobile bookings.
Leading the way are hoteliers in Australia, New Zealand and the USA. Good thing too, because travelers are increasingly connected while on-the-go: 1 in 4 global travelers research accommodations on their mobile while they’re already at their destination.
The Tip: If you want your fair share of mobile bookings, check out our guide Mobile Marketing: How to get Your Share of $8 Billion in Mobile Bookings. You’ll get the pros and cons of various mobile-friendly website options and even mobile apps. After all, it’s worth noting that the TripBarometer survey reveals that hoteliers with a mobile offering are more likely to be optimistic about business profitability in 2014.