The B2C E-commerce market is witness to a lot of traction and action today. The VCs, the fund managers and investors are pumping in their monies into new ventures as well as existing players. And not just that, but even the big B2C E-retail vendors are now staking a share in other such players by investing or funding in them. This ongoing market action and shake-up will eventually see more consolidation and buy-ups happening among market players in India.
The present report surmises the latest shake-up and action in the market ecosystem. To undertake this, first fundamental question of understanding the constituents of the market has been dwelled upon in detail. This calls for an analysis of the business model of B2C E-commerce vendors by evaluating their online product categories, payment mechanisms and channels of delivery. The analysis in the present report puts forth clearly the lead market players and the business models being followed by them. These constitute the market ecosystem.
The report undertakes a thorough reality check of the E-commerce Market in India. The market size of the entire market (retail and non-retail) in terms of product categories has been calculated. The market size is in terms of revenues accrued out of online sales of all vendors. E-Retail is smaller than Non E-retail (which includes travel) in India. This report focuses only on the E-Retail segment of the B2C E-commerce market.
A Reality Check of the market also calls for an evaluation of the performance of the E-retail vendors. For this, the revenues accrued by these vendors have been calculated. Other financial ratios indicating their performance have also been analyzed. This presents a very clear picture of where the market is headed and who all are the current lead players in this market.
In continuation of our Reality Check the report further establishes the number of Internet Buyers at present active in the market ecosystem. These buyers are the ones who are not just online shoppers (who visits online sites but don’t necessarily end up buying) but online buyers (who visits online sites but end up buying also). These online buyers have been calculated product category-wise. This further establishes the top E-Retail product categories witnessing maximum traction in terms of buyers in this market. The report also presents a matrix detailing the demographic profile of an Internet Buyer that puts forth the profile of the target audiences to lead vendors in a very succinct manner.
The Reality Check Report couldn’t be complete without addressing the critical question of digitally addressable market in India. Based on the latest Census 2011 data and our analysis we have segmented the entire pan India market to arrive at City/District and State wise categorization of the digitally addressable market in India.