Take Action and Engage on Facebook
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Take Action and Engage on Facebook

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  • Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reflected in three forms: likes, shares, and comments. Here are some tips to help you create the right type of engagement via posts for your brand.
  • Create an engaging image.
  • With a shortened url in the post, the reader can click through easily and see the video. Photos are best, don’t just share a video. We talk more about that later.
  • “ A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That's because a picture is one of the simplest ways to catch someone’s attention. Think of it this way, when you are scrolling your news feed, isn't it usually the large, colorful, images that get you to stop? When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that's tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement. Social Fresh fully utilizes this to their advantage, as their pictures often come with shortened links. This helps to keep the focus on the interesting art, while also providing a way for the audience to get more information, if they want.
  • By tagging a photo with a person’s name or a business name (only as an admin that likes a page), tagging a person will make the photo show up on their timeline, getting more viewership.
  • Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.
  • Photo captions combine the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption.
  • Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react. Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process. Here she hyperlinks to the creator, posts the tips, and engages her audience by asking for favorites.
  • Photo captions combine the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption.
  • Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.

Take Action and Engage on Facebook Take Action and Engage on Facebook Presentation Transcript

  • Take Action and Engage on Facebook Vickie Siculiano Marketing and Social Media Specialist
  • Contact Info Vickie@Siculiano.com http://facebook.com/SayWOWMarketing @vickiesic http://linkedin.com/in/vickiesic FIND ME ON GOOGLE PLUS!
  • Not all Posts Are Created Equal
  • Is Automation Good? • Quick way to share links. • Last minute.
  • Sharing links are everywhere Share this and add this.
  • Browser Tools IE and Firefox tools.
  • How to Push
  • The audience knows. • Don’t just push. Create.
  • The Better Way.
  • Share and Share A-’Like’ • ASK!
  • Photos
  • Tagging
  • Fill In the Blanks
  • Captions • Animals. • Babies. • Food.
  • Tips http://corp.wishpond.com/blo g/2013/01/22/infographic- guide-to-facebook-content- marketing-2/
  • Captions • Animals. • Babies. • Food.
  • Questions http://oreo.ly/Y7WD5V
  • Questions? E-mail me at: Vickie@Siculiano.com Reach me on Twitter: @VickieSic Check out my Marketing blog: http://saywowmarketing.wordpress.com Visit me at: http://www.Siculiano.com