How to Prepare a Website Redesign Proposal

Website Redesign Proposal
Prepared by Vickie Siculiano
July 2, 2011

Make ‘em Say Wow!
This template is designed to give you some structure and help with preparing a proposal for website redesign.
For this presentation, I created my own 11 point attribute scale.
But, feel free to create your own and customize this template for your own needs.
I’m just paying it forward…
Best of luck to you!
7/2/2011
Vickie Siculiano
1

Situation Analysis
INSERT COMPANY NAME
Offspring of INSERT PARENT COMPANYwith a big value proposition.
“INSERT MISSION STATEMENT HERE”
Goals: INSERT GOALS HERE
Assessment
Strong INSERT STRENGTHS HERE (i.e. customer service), but website could benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)
Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HEREcompetitors and ranked.
7/2/2011
Vickie Siculiano
2

Company Goals
Short-Term Goals
INSERT GOALS HERE
(i.e. Redesign website to include CRM, social media, graphic redesign.)
INSERT METHODOLOGY
Long-Term Goals
INSERT GOALS HERE
(i.e.) Decrease bounce rate to under 20%,
Generate 100,000 absolute unique visitors/month,
Generate 50% conversion rate,
Increase search engine traffic proportion to 50%.
INSERT METHODOLOGY
3
7/2/2011
Vickie Siculiano

Competitive Analysis
Top Ranking Overall
Winner: INSERT WINNER
Rank: INSERT RANK
Runners Up:
INSERT #1
Rank: INSERT OVERALL RANK
INSERT #2
Rank: INSERT OVERALL RANK
7/2/2011
Vickie Siculiano
4
Insert Home Page
Screenshots

The Competitors: Analysis
Site Layout
INSERT RATIONALE
(i.e.) Clear Layout
7/2/2011
Vickie Siculiano
5
Insert Home Page
Screenshot

Navigation Structure
INSERT RATIONALE
Recommendation:
INSERT # PAGE NAVIGATION
INSERT TABS (i.e. Home, Products, About, Contact
7/2/2011
Vickie Siculiano
6
Insert Navigation Tab
Screenshot

SEO
INSERT RATIONALE
i.e. Good use of meta tags
Good use of keyword phrases
Strong inbound links
7/2/2011
Vickie Siculiano
7
Insert Home Page
Screenshots

Social Media Interface
INSERT RATIONALE
i.e. Social Media Login Capability
Facebook Plug In
Blog
7/2/2011
Vickie Siculiano
8
Insert Social Media Interface
Screenshots

Conversion Process
INSERT RATIONALE
i.e. Video featuring benefits,
No double opt-in,
Streamlined conversion process
7/2/2011
Vickie Siculiano
9
Insert Conversion Page
Screenshots

Use of Video
INSERT RATIONALE
i.e. embedded on home page
7/2/2011
Vickie Siculiano
10
Insert Video
Screenshots OR Embedded Video

FAQ
INSERT RATIONALE
i.e. Categories
Searchability
7/2/2011
Vickie Siculiano
11
Insert FAQ
Screenshots

Benefits
INSERT RATIONALE
i.e. Easy to find
Strong value proposition
Well-written copy
7/2/2011
Vickie Siculiano
12
Insert Benefits
Screenshots

Conversion Option Visibility
INSERT RATIONALE
i.e. on every page
Powerful graphic
7/2/2011
Vickie Siculiano
13
Insert Page Screenshots featuring Call to Action

Help Desk
INSERT RATIONALE
i.e. Robust forms w/ drop downs
Live chat option
7/2/2011
Vickie Siculiano
14
Insert Help Desk
Screenshots

Affiliate Marketing
INSERT RATIONALE
i.e. Both email and
link options
Application process forms
7/2/2011
Vickie Siculiano
15
Insert Affiliate Marketing
Screenshots

The Competitors: Findings
INSERT COMPANY NAME
Ranking = INSERT #
INSERT SELECTED
ATTRIBUTE TALKING POINTS
i.e. Affiliate: INSERT RANK
SEO: INSERT RANK
Use of Video: INSERT RANK
Social Media: INSERT RANK
7/2/2011
Vickie Siculiano
16
Insert Home Page
Screenshot

Recommendations
Site Layout
INSERT RECOMMENDATIONS
i.e. Branded skin
Above the fold
7/2/2011
Vickie Siculiano
17

Recommendations
Navigation Structure
INSERT # of Tabs
i.e. Home
About
Contact
7/2/2011
Vickie Siculiano
18

Recommendations
SEO
i.e. Include unique tags for pages, images, alt txt, IA
Rewrite copy to be more compelling.
7/2/2011
Vickie Siculiano
19

Recommendations
Social Media Interface
i.e. Build social media profiles (Facebook, etc.)
Add share buttons (Share This, Facebook Like, Google +1)
7/2/2011
Vickie Siculiano
20

Recommendations
Join Process
i.e. Streamline process
From 3 page funnel to only 1
7/2/2011
Vickie Siculiano
21

Recommendations
Video
i.e.Create video featuring benefits to encourage conversions
Could be graphic
7/2/2011
Vickie Siculiano
22

Recommendations
FAQ
i.e. Research
Categorize
7/2/2011
Vickie Siculiano
23

Recommendations
Benefits
i.e. Bulleted format
Benefits vs. features
7/2/2011
Vickie Siculiano
24

Recommendations
Conversion Call to Action
i.e. Every page
Buttons and links
7/2/2011
Vickie Siculiano
25

Recommendations
Help Desk
Form that populates subject field
Could also have a subcategory
7/2/2011
Vickie Siculiano
26

Recommendations
Affiliate Marketing
i.e. Tab on top navigation
Good for SEO and PPC
7/2/2011
Vickie Siculiano
27

Any questions?
7/2/2011
Vickie Siculiano
28
INSERT YOUR CHOICE OF VISUAL
REMEMBER - DRIVE IT HOME!

http://saywowmarketing.com	531
http://02ef4eb.netsolhost.com	36
http://saywowmarketing.wordpress.com	18
url_unknown	4
http://www.saywowmarketing.com	3
http://translate.googleusercontent.com	1

How to Prepare a Website Redesign Proposal

by Vickie Siculiano on Jul 02, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 593

Statistics

How to Prepare a Website Redesign Proposal — Presentation Transcript