Twitter networking with @smartwoman vicki flaugher

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Twitter networking with @smartwoman vicki flaugher

  1. 1. Twitter Networking with @Smartwoman Vicki Flaugher How to use the power of social search to build your reputation and revenue
  2. 2. Why Twitter For Networking? <ul><li>Wide network of diverse group </li></ul><ul><li>Permission based, sharing focused </li></ul><ul><li>Real time, real people, real voices </li></ul><ul><li>Great testing environment </li></ul><ul><li>Viral potential </li></ul><ul><li>Low cost, high return </li></ul>
  3. 3. What we’ll be covering <ul><li>How to pick your keywords, how to use them in your bios and your social media blurbs </li></ul><ul><li>How to find and get connected to the right influencers at the right time. </li></ul><ul><li>What to do after the business card exchange - how to use Google the right way to research connections </li></ul>
  4. 4. Picking your keywords and how to use them <ul><li>http://bit.ly/keywordfind - Google’s search tool for finding keyword popularity </li></ul><ul><li>Keywords include – your values, character, service, product, problem you solve, location, industry jargon, name, etc </li></ul><ul><li>Use in your bio, blog posts, headlines, SEO set up, business name, tag line, photo file names, description of services, categories on your blog navigation, hot links in content, competitive research, twitter searches </li></ul>
  5. 5. Find and get connected to the right influencers at the right time. <ul><li>Using your keywords, go to search.twitter.com and search each word </li></ul><ul><li>Set up google alerts for keywords </li></ul><ul><li>Check out the blogs, bios, links, FB pages, etc of found connections and follow them </li></ul><ul><li>Go to their blog and add value driven, keyword rich comment with active link back to a specific topic related post/page </li></ul><ul><li>Tweet out the post you commented on, @ replying target connection </li></ul>
  6. 6. After the business card exchange – using Google the right way <ul><li>Google their name and research their social media presence. Read their stuff. </li></ul><ul><li>Don’t assume a business card means it’s ok to connect or put them on your newsletter list – ask first </li></ul><ul><li>Thank you is always appropriate </li></ul><ul><li>Combine online and offline methodology </li></ul><ul><li>Use a CRM system and a contact schedule and social media lists/groups </li></ul>
  7. 7. What Next? <ul><li>Put your twitter ID on everything – biz cards, email signature, website, store collateral </li></ul><ul><li>Decide who you want to target </li></ul><ul><li>Schedule consistent action </li></ul><ul><li>Connect with connectors and who they connect with </li></ul><ul><li>Have fun!! </li></ul>

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