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Conversion Optimization - Make MORE Money Online

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Presentation on conversion optimization at The Combine 2010 by James Paden

Presentation on conversion optimization at The Combine 2010 by James Paden

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  • 1. Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010
  • 2. What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” - Wikipedia
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. Fear: Shipping
  • 8. Fear: Returns
  • 9. Fear: Security
  • 10. Fear: Privacy
  • 11. Fear: Quality/Accuracy
  • 12. Fear: Legitimacy
  • 13. Fear: Price
  • 14.  
  • 15. Users: Hunters
  • 16. Users: Hunters
  • 17. Users: Hunters
  • 18. Users: Browsers
  • 19. Users: Browsers
  • 20. Users: Browsers
  • 21. Users: Psychology From WhichTestWon.com
  • 22. Users: Psychology From WhichTestWon.com
  • 23. Users: Psychology: From Carsonified.com
  • 24. Users: Psychology:
  • 25.  
  • 26. Usability
  • 27. Visibility
  • 28. 14% Signup Page Visits From 37 Signals: Signal vs. Noise
  • 29. Design: Visibility From UsableWorld.com.au
  • 30. 12% More Add-to-Carts From Vibrant Solutions
  • 31.  
  • 32. 33% More Add-to-Carts From Vibrant Solutions
  • 33. 33% More Signups From dmix.ca
  • 34. 20% More Trial Signups From LessEverything.com
  • 35. 32.5% More Downloads From WhichTestWon.com
  • 36. 63% More Clicks From WhichTestWon.com
  • 37. 3.44% More Downloads From Blog.Mozilla.com
  • 38. 30% More Trial Signups From 37 Signals
  • 39. 23% Less Newsletter Subscriptions From WhichTestWon.com
  • 40. 113% More Submissions From WhichTestWon.com
  • 41.  
  • 42. Google Website Optimizer: Sections
  • 43. Google Website Optimizer: Combinations
  • 44.  
  • 45. Tests: Product Page
  • 46. Tests: Product Page
  • 47. Tests: Product Page
  • 48. Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer NinjaButton.com VisualWebsiteOptimizer.com CrazyEgg.com KissMetrics.com Optimizely.com (private beta)
  • 49. Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutions.com Blog: http://www.JamesPaden.com