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Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010
What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website ...
 
 
 
 
Fear: Shipping
Fear: Returns
Fear: Security
Fear: Privacy
Fear: Quality/Accuracy
Fear: Legitimacy
Fear: Price
 
Users: Hunters
Users: Hunters
Users: Hunters
Users: Browsers
Users: Browsers
Users: Browsers
Users: Psychology From WhichTestWon.com
Users: Psychology From WhichTestWon.com
Users: Psychology: From Carsonified.com
Users: Psychology:
 
Usability
Visibility
14% Signup Page Visits From 37 Signals: Signal vs. Noise
Design: Visibility From UsableWorld.com.au
12% More Add-to-Carts From Vibrant Solutions
 
33% More Add-to-Carts From Vibrant Solutions
33% More Signups From dmix.ca
20% More Trial Signups From LessEverything.com
32.5% More Downloads From WhichTestWon.com
63% More Clicks From WhichTestWon.com
3.44% More Downloads From Blog.Mozilla.com
30% More Trial Signups From 37 Signals
23% Less Newsletter Subscriptions From WhichTestWon.com
113% More Submissions From WhichTestWon.com
 
Google Website Optimizer: Sections
Google Website Optimizer: Combinations
 
Tests: Product Page
Tests: Product Page
Tests: Product Page
Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer...
Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutio...
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Conversion Optimization - Make MORE Money Online

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Presentation on conversion optimization at The Combine 2010 by James Paden

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Transcript of "Conversion Optimization - Make MORE Money Online"

  1. 1. Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010
  2. 2. What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” - Wikipedia
  3. 7. Fear: Shipping
  4. 8. Fear: Returns
  5. 9. Fear: Security
  6. 10. Fear: Privacy
  7. 11. Fear: Quality/Accuracy
  8. 12. Fear: Legitimacy
  9. 13. Fear: Price
  10. 15. Users: Hunters
  11. 16. Users: Hunters
  12. 17. Users: Hunters
  13. 18. Users: Browsers
  14. 19. Users: Browsers
  15. 20. Users: Browsers
  16. 21. Users: Psychology From WhichTestWon.com
  17. 22. Users: Psychology From WhichTestWon.com
  18. 23. Users: Psychology: From Carsonified.com
  19. 24. Users: Psychology:
  20. 26. Usability
  21. 27. Visibility
  22. 28. 14% Signup Page Visits From 37 Signals: Signal vs. Noise
  23. 29. Design: Visibility From UsableWorld.com.au
  24. 30. 12% More Add-to-Carts From Vibrant Solutions
  25. 32. 33% More Add-to-Carts From Vibrant Solutions
  26. 33. 33% More Signups From dmix.ca
  27. 34. 20% More Trial Signups From LessEverything.com
  28. 35. 32.5% More Downloads From WhichTestWon.com
  29. 36. 63% More Clicks From WhichTestWon.com
  30. 37. 3.44% More Downloads From Blog.Mozilla.com
  31. 38. 30% More Trial Signups From 37 Signals
  32. 39. 23% Less Newsletter Subscriptions From WhichTestWon.com
  33. 40. 113% More Submissions From WhichTestWon.com
  34. 42. Google Website Optimizer: Sections
  35. 43. Google Website Optimizer: Combinations
  36. 45. Tests: Product Page
  37. 46. Tests: Product Page
  38. 47. Tests: Product Page
  39. 48. Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer NinjaButton.com VisualWebsiteOptimizer.com CrazyEgg.com KissMetrics.com Optimizely.com (private beta)
  40. 49. Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutions.com Blog: http://www.JamesPaden.com
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