Conversion Optimization - Make MORE Money Online
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Conversion Optimization - Make MORE Money Online

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Presentation on conversion optimization at The Combine 2010 by James Paden

Presentation on conversion optimization at The Combine 2010 by James Paden

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Conversion Optimization - Make MORE Money Online Conversion Optimization - Make MORE Money Online Presentation Transcript

  • Conversion Optimization Making MORE money online James Paden The Combine September 11, 2010
  • What is Conversion Optimization? “ Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” - Wikipedia
  •  
  •  
  •  
  •  
  • Fear: Shipping
  • Fear: Returns
  • Fear: Security
  • Fear: Privacy
  • Fear: Quality/Accuracy
  • Fear: Legitimacy
  • Fear: Price
  •  
  • Users: Hunters
  • Users: Hunters
  • Users: Hunters
  • Users: Browsers
  • Users: Browsers
  • Users: Browsers
  • Users: Psychology From WhichTestWon.com
  • Users: Psychology From WhichTestWon.com
  • Users: Psychology: From Carsonified.com
  • Users: Psychology:
  •  
  • Usability
  • Visibility
  • 14% Signup Page Visits From 37 Signals: Signal vs. Noise
  • Design: Visibility From UsableWorld.com.au
  • 12% More Add-to-Carts From Vibrant Solutions
  •  
  • 33% More Add-to-Carts From Vibrant Solutions
  • 33% More Signups From dmix.ca
  • 20% More Trial Signups From LessEverything.com
  • 32.5% More Downloads From WhichTestWon.com
  • 63% More Clicks From WhichTestWon.com
  • 3.44% More Downloads From Blog.Mozilla.com
  • 30% More Trial Signups From 37 Signals
  • 23% Less Newsletter Subscriptions From WhichTestWon.com
  • 113% More Submissions From WhichTestWon.com
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  • Google Website Optimizer: Sections
  • Google Website Optimizer: Combinations
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  • Tests: Product Page
  • Tests: Product Page
  • Tests: Product Page
  • Educational Resources ABTests.com WhichTestWon.com GetElastic.com GrokDotCom.com Testing Tools google.com/websiteoptimizer NinjaButton.com VisualWebsiteOptimizer.com CrazyEgg.com KissMetrics.com Optimizely.com (private beta)
  • Questions? Feedback? James Paden E-mail: James@VibrantSolutions.com Phone: 317-674-3434 Website: http://www.VibrantSolutions.com Blog: http://www.JamesPaden.com