Advanced Google Analytics for Blogging (and more)
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Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will ...

Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

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Advanced Google Analytics for Blogging (and more) Advanced Google Analytics for Blogging (and more) Presentation Transcript

  • Website Analytics for Blogging
    James Paden
    Blog Indiana
    August 14th, 2009
  • What is Analytics?
    “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
    - Web Analytics Association
  • What does Analytics tell us?
    • Visitors: Unique, Location, Loyalty
    • Traffic Sources: Websites, Keywords
    • Pages: Views, Time on Page, Bounce/Exit Rate
    • Goals: Conversion Rates, Funnel
    • Usage: Clicks, Scrolling, Mouse Tracking
    • Marketing: Rankings, Social Media, Comparisons
  • Why use Analytics?
    • Write more targeted content
    • Write more engaging content
    • Measure marketing effectiveness
    • Create better call-to-actions
    • Support advertising rates
  • Google Analytics
    • Free
    • Industry Standard
    • Advanced Segmentation
    • Limited Customizability
    • No User-Identifiable Information
    • Social Media Metrics Plugin
  • Google Feedburner
    • Free
    • RSS Subscriber Stats
    • RSS Engagement
    • Industry Standard
    • E-mail Subscription Form
    • Insert Advertisements
  • Woopra / Clicky
    • Free & Paid
    • Real-Time Stats
    • User-Identifiable Information
    • Fancy / Rich Interface
    • Woopra: Live Chat with Visitors
    • Clicky: Visitor tagging
  • HitTail
    • Paid, 60-Day Trial
    • Keyword Tracking
    • To-Do List
    • Blogger/Typepad Integration
  • Crazy Egg
    • Paid
    • Click Heatmaps
    • Click Overlays
  • ClickTale
    • Paid
    • Interaction Tracking
    • Session Videos
    • Scrolling Heatmaps
    • Form Analytics
  • ChartBeat
    • Paid
    • Realtime Dashboard
    • Analytics, Interaction and Marketing
    • Reading vs Writing vs Idle
  • Wordpress.com Stats
    • Free
    • Blog-Centric
    • Easy Wordpress Installation
  • Alexa
    • Free
    • Publically Available
    • Traffic Statistics
    • Low Reliability for Small Sites
  • Google Analytics: Goals
  • Google Analytics: Goals
    Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
  • Google Analytics: Comparison
  • Google Analytics: Comparison
  • Google Analytics: URL Tracking
  • Google Analytics: URL Tracking
  • Google Analytics: URL Tracking
  • Google Analytics: URL Tracking
  • Basic Google Analytics
    • Google Help: http://www.google.com/support/googleanalytics/
    • Web Analytics, An Hour a Day: http://www.webanalyticshour.com/
  • Advanced Google Analytics
    • Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
    • Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/
  • Advanced Google Analytics
    • Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
    • Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/
  • Questions? Feedback?
    James Paden
    E-mail: James@VibrantSolutions.com
    Phone: 317-674-3434
    Website: http://www.VibrantSolutions.com
    Blog: http://www.MarketingTechBlog.com
    Download: http://www.slideshare.net/VibrantSolutions