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Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
Advanced Google Analytics for Blogging (and more)
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Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will …

Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

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Transcript

  • 1. Website Analytics for Blogging
    James Paden
    Blog Indiana
    August 14th, 2009
  • 2. What is Analytics?
    “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
    - Web Analytics Association
  • 3. What does Analytics tell us?
    • Visitors: Unique, Location, Loyalty
    • 4. Traffic Sources: Websites, Keywords
    • 5. Pages: Views, Time on Page, Bounce/Exit Rate
    • 6. Goals: Conversion Rates, Funnel
    • 7. Usage: Clicks, Scrolling, Mouse Tracking
    • 8. Marketing: Rankings, Social Media, Comparisons
  • Why use Analytics?
    • Write more targeted content
    • 9. Write more engaging content
    • 10. Measure marketing effectiveness
    • 11. Create better call-to-actions
    • 12. Support advertising rates
  • Google Analytics
    • Free
    • 13. Industry Standard
    • 14. Advanced Segmentation
    • 15. Limited Customizability
    • 16. No User-Identifiable Information
    • 17. Social Media Metrics Plugin
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Google Feedburner
    • Free
    • 24. RSS Subscriber Stats
    • 25. RSS Engagement
    • 26. Industry Standard
    • 27. E-mail Subscription Form
    • 28. Insert Advertisements
  • 29. Woopra / Clicky
    • Free & Paid
    • 30. Real-Time Stats
    • 31. User-Identifiable Information
    • 32. Fancy / Rich Interface
    • 33. Woopra: Live Chat with Visitors
    • 34. Clicky: Visitor tagging
  • 35.
  • 36. HitTail
    • Paid, 60-Day Trial
    • 37. Keyword Tracking
    • 38. To-Do List
    • 39. Blogger/Typepad Integration
  • 40.
  • 41. Crazy Egg
  • 44.
  • 45. ClickTale
  • ChartBeat
    • Paid
    • 50. Realtime Dashboard
    • 51. Analytics, Interaction and Marketing
    • 52. Reading vs Writing vs Idle
  • 53. Wordpress.com Stats
    • Free
    • 54. Blog-Centric
    • 55. Easy Wordpress Installation
  • 56. Alexa
    • Free
    • 57. Publically Available
    • 58. Traffic Statistics
    • 59. Low Reliability for Small Sites
  • 60. Google Analytics: Goals
  • 61. Google Analytics: Goals
    Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
  • 62. Google Analytics: Comparison
  • 63. Google Analytics: Comparison
  • 64. Google Analytics: URL Tracking
  • 65. Google Analytics: URL Tracking
  • 66. Google Analytics: URL Tracking
  • 67. Google Analytics: URL Tracking
  • 68. Basic Google Analytics
    • Google Help: http://www.google.com/support/googleanalytics/
    • 69. Web Analytics, An Hour a Day: http://www.webanalyticshour.com/
  • Advanced Google Analytics
    • Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
    • 70. Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • 71. Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/
  • Advanced Google Analytics
    • Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
    • 72. Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • 73. URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/
  • Questions? Feedback?
    James Paden
    E-mail: James@VibrantSolutions.com
    Phone: 317-674-3434
    Website: http://www.VibrantSolutions.com
    Blog: http://www.MarketingTechBlog.com
    Download: http://www.slideshare.net/VibrantSolutions

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