Website Analytics for Blogging<br />James Paden<br />Blog Indiana<br />August 14th, 2009<br />
What is Analytics?<br />“Web analytics is the measurement, collection, analysis and reporting of Internet data for the pur...
What does Analytics tell us?<br /><ul><li>Visitors: Unique, Location, Loyalty
 Traffic Sources: Websites, Keywords
Pages: Views, Time on Page, Bounce/Exit Rate
 Goals: Conversion Rates, Funnel
Usage: Clicks, Scrolling, Mouse Tracking
Marketing: Rankings, Social Media, Comparisons</li></li></ul><li>Why use Analytics?<br /><ul><li> Write more targeted content
Write more engaging content
 Measure marketing effectiveness
Create better call-to-actions
Support advertising rates</li></li></ul><li>Google Analytics<br /><ul><li> Free
 Industry Standard
 Advanced Segmentation
Limited Customizability
No User-Identifiable Information
 Social Media Metrics Plugin</li></li></ul><li>
Google Feedburner<br /><ul><li> Free
RSS Subscriber Stats
 RSS Engagement
Industry Standard
E-mail Subscription Form
Insert Advertisements</li></li></ul><li>
Woopra / Clicky<br /><ul><li> Free & Paid
Real-Time Stats
 User-Identifiable Information
 Fancy / Rich Interface
Woopra: Live Chat with Visitors
Clicky: Visitor tagging</li></li></ul><li>
HitTail<br /><ul><li> Paid, 60-Day Trial
Keyword Tracking
 To-Do List
 Blogger/Typepad Integration</li></li></ul><li>
Crazy Egg<br /><ul><li> Paid
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Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

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Advanced Google Analytics for Blogging (and more)

  1. 1. Website Analytics for Blogging<br />James Paden<br />Blog Indiana<br />August 14th, 2009<br />
  2. 2. What is Analytics?<br />“Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”<br />- Web Analytics Association<br />
  3. 3. What does Analytics tell us?<br /><ul><li>Visitors: Unique, Location, Loyalty
  4. 4. Traffic Sources: Websites, Keywords
  5. 5. Pages: Views, Time on Page, Bounce/Exit Rate
  6. 6. Goals: Conversion Rates, Funnel
  7. 7. Usage: Clicks, Scrolling, Mouse Tracking
  8. 8. Marketing: Rankings, Social Media, Comparisons</li></li></ul><li>Why use Analytics?<br /><ul><li> Write more targeted content
  9. 9. Write more engaging content
  10. 10. Measure marketing effectiveness
  11. 11. Create better call-to-actions
  12. 12. Support advertising rates</li></li></ul><li>Google Analytics<br /><ul><li> Free
  13. 13. Industry Standard
  14. 14. Advanced Segmentation
  15. 15. Limited Customizability
  16. 16. No User-Identifiable Information
  17. 17. Social Media Metrics Plugin</li></li></ul><li>
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Google Feedburner<br /><ul><li> Free
  24. 24. RSS Subscriber Stats
  25. 25. RSS Engagement
  26. 26. Industry Standard
  27. 27. E-mail Subscription Form
  28. 28. Insert Advertisements</li></li></ul><li>
  29. 29. Woopra / Clicky<br /><ul><li> Free & Paid
  30. 30. Real-Time Stats
  31. 31. User-Identifiable Information
  32. 32. Fancy / Rich Interface
  33. 33. Woopra: Live Chat with Visitors
  34. 34. Clicky: Visitor tagging</li></li></ul><li>
  35. 35.
  36. 36. HitTail<br /><ul><li> Paid, 60-Day Trial
  37. 37. Keyword Tracking
  38. 38. To-Do List
  39. 39. Blogger/Typepad Integration</li></li></ul><li>
  40. 40.
  41. 41. Crazy Egg<br /><ul><li> Paid
  42. 42. Click Heatmaps
  43. 43. Click Overlays</li></li></ul><li>
  44. 44.
  45. 45. ClickTale<br /><ul><li> Paid
  46. 46. Interaction Tracking
  47. 47. Session Videos
  48. 48. Scrolling Heatmaps
  49. 49. Form Analytics</li></li></ul><li>ChartBeat<br /><ul><li> Paid
  50. 50. Realtime Dashboard
  51. 51. Analytics, Interaction and Marketing
  52. 52. Reading vs Writing vs Idle</li></li></ul><li>
  53. 53. Wordpress.com Stats<br /><ul><li> Free
  54. 54. Blog-Centric
  55. 55. Easy Wordpress Installation</li></li></ul><li>
  56. 56. Alexa<br /><ul><li> Free
  57. 57. Publically Available
  58. 58. Traffic Statistics
  59. 59. Low Reliability for Small Sites</li></li></ul><li>
  60. 60. Google Analytics: Goals<br />
  61. 61. Google Analytics: Goals<br />Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/<br />
  62. 62. Google Analytics: Comparison<br />
  63. 63. Google Analytics: Comparison<br />
  64. 64. Google Analytics: URL Tracking<br />
  65. 65. Google Analytics: URL Tracking<br />
  66. 66. Google Analytics: URL Tracking<br />
  67. 67. Google Analytics: URL Tracking<br />
  68. 68. Basic Google Analytics<br /><ul><li> Google Help: http://www.google.com/support/googleanalytics/
  69. 69. Web Analytics, An Hour a Day: http://www.webanalyticshour.com/</li></li></ul><li>Advanced Google Analytics<br /><ul><li> Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
  70. 70. Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
  71. 71. Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/</li></li></ul><li>Advanced Google Analytics<br /><ul><li> Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
  72. 72. Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
  73. 73. URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/</li></li></ul><li>Questions? Feedback?<br />James Paden<br />E-mail: James@VibrantSolutions.com<br />Phone: 317-674-3434<br />Website: http://www.VibrantSolutions.com<br />Blog: http://www.MarketingTechBlog.com<br />Download: http://www.slideshare.net/VibrantSolutions<br />
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