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Advanced Google Analytics for Blogging (and more)
 

Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will ...

Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

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    Advanced Google Analytics for Blogging (and more) Advanced Google Analytics for Blogging (and more) Presentation Transcript

    • Website Analytics for Blogging
      James Paden
      Blog Indiana
      August 14th, 2009
    • What is Analytics?
      “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
      - Web Analytics Association
    • What does Analytics tell us?
      • Visitors: Unique, Location, Loyalty
      • Traffic Sources: Websites, Keywords
      • Pages: Views, Time on Page, Bounce/Exit Rate
      • Goals: Conversion Rates, Funnel
      • Usage: Clicks, Scrolling, Mouse Tracking
      • Marketing: Rankings, Social Media, Comparisons
    • Why use Analytics?
      • Write more targeted content
      • Write more engaging content
      • Measure marketing effectiveness
      • Create better call-to-actions
      • Support advertising rates
    • Google Analytics
      • Free
      • Industry Standard
      • Advanced Segmentation
      • Limited Customizability
      • No User-Identifiable Information
      • Social Media Metrics Plugin
    • Google Feedburner
      • Free
      • RSS Subscriber Stats
      • RSS Engagement
      • Industry Standard
      • E-mail Subscription Form
      • Insert Advertisements
    • Woopra / Clicky
      • Free & Paid
      • Real-Time Stats
      • User-Identifiable Information
      • Fancy / Rich Interface
      • Woopra: Live Chat with Visitors
      • Clicky: Visitor tagging
    • HitTail
      • Paid, 60-Day Trial
      • Keyword Tracking
      • To-Do List
      • Blogger/Typepad Integration
    • Crazy Egg
      • Paid
      • Click Heatmaps
      • Click Overlays
    • ClickTale
      • Paid
      • Interaction Tracking
      • Session Videos
      • Scrolling Heatmaps
      • Form Analytics
    • ChartBeat
      • Paid
      • Realtime Dashboard
      • Analytics, Interaction and Marketing
      • Reading vs Writing vs Idle
    • Wordpress.com Stats
      • Free
      • Blog-Centric
      • Easy Wordpress Installation
    • Alexa
      • Free
      • Publically Available
      • Traffic Statistics
      • Low Reliability for Small Sites
    • Google Analytics: Goals
    • Google Analytics: Goals
      Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
    • Google Analytics: Comparison
    • Google Analytics: Comparison
    • Google Analytics: URL Tracking
    • Google Analytics: URL Tracking
    • Google Analytics: URL Tracking
    • Google Analytics: URL Tracking
    • Basic Google Analytics
      • Google Help: http://www.google.com/support/googleanalytics/
      • Web Analytics, An Hour a Day: http://www.webanalyticshour.com/
    • Advanced Google Analytics
      • Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
      • Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
      • Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/
    • Advanced Google Analytics
      • Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
      • Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
      • URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/
    • Questions? Feedback?
      James Paden
      E-mail: James@VibrantSolutions.com
      Phone: 317-674-3434
      Website: http://www.VibrantSolutions.com
      Blog: http://www.MarketingTechBlog.com
      Download: http://www.slideshare.net/VibrantSolutions