Website Analytics for BloggingJames PadenBlog IndianaAugust 14th, 2009

What is Analytics?“Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”- Web Analytics Association

What does Analytics tell us?Visitors: Unique, Location, Loyalty Traffic Sources: Websites, KeywordsPages: Views, Time on Page, Bounce/Exit Rate Goals: Conversion Rates, FunnelUsage: Clicks, Scrolling, Mouse TrackingMarketing: Rankings, Social Media, Comparisons

Visitors: Unique, Location, Loyalty

Traffic Sources: Websites, Keywords

Pages: Views, Time on Page, Bounce/Exit Rate

Goals: Conversion Rates, Funnel

Usage: Clicks, Scrolling, Mouse Tracking

Marketing: Rankings, Social Media, Comparisons

Why use Analytics? Write more targeted contentWrite more engaging content Measure marketing effectivenessCreate better call-to-actionsSupport advertising rates

Write more targeted content

Write more engaging content

Measure marketing effectiveness

Create better call-to-actions

Support advertising rates

Google Analytics Free Industry Standard Advanced SegmentationLimited CustomizabilityNo User-Identifiable Information Social Media Metrics Plugin

Free

Industry Standard

Advanced Segmentation

Limited Customizability

No User-Identifiable Information

Social Media Metrics Plugin

Google Feedburner FreeRSS Subscriber Stats RSS EngagementIndustry StandardE-mail Subscription FormInsert Advertisements

Free

RSS Subscriber Stats

RSS Engagement

Industry Standard

E-mail Subscription Form

Insert Advertisements

Woopra / Clicky Free & PaidReal-Time Stats User-Identifiable Information Fancy / Rich InterfaceWoopra: Live Chat with VisitorsClicky: Visitor tagging

Free & Paid

Real-Time Stats

User-Identifiable Information

Fancy / Rich Interface

Woopra: Live Chat with Visitors

Clicky: Visitor tagging

HitTail Paid, 60-Day TrialKeyword Tracking To-Do List Blogger/Typepad Integration

Paid, 60-Day Trial

Keyword Tracking

To-Do List

Blogger/Typepad Integration

Crazy Egg PaidClick Heatmaps Click Overlays

Paid

Click Heatmaps

Click Overlays

ClickTale Paid Interaction Tracking Session Videos Scrolling Heatmaps Form Analytics

Paid

Interaction Tracking

Session Videos

Scrolling Heatmaps

Form Analytics

ChartBeat PaidRealtime Dashboard Analytics, Interaction and Marketing Reading vs Writing vs Idle

Paid

Realtime Dashboard

Analytics, Interaction and Marketing

Reading vs Writing vs Idle

Wordpress.com Stats Free Blog-Centric Easy Wordpress Installation

Free

Blog-Centric

Easy Wordpress Installation

Alexa Free Publically Available Traffic Statistics Low Reliability for Small Sites

Free

Publically Available

Traffic Statistics

Low Reliability for Small Sites

Google Analytics: Goals

Google Analytics: GoalsPhoto: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/

Google Analytics: Comparison

Google Analytics: Comparison

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Google Analytics: URL Tracking

Basic Google Analytics Google Help: http://www.google.com/support/googleanalytics/ Web Analytics, An Hour a Day: http://www.webanalyticshour.com/

Google Help: http://www.google.com/support/googleanalytics/

Web Analytics, An Hour a Day: http://www.webanalyticshour.com/

Advanced Google Analytics Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/ Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/

Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/

Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html

Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/

Advanced Google Analytics Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/ Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/

Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/

Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html

URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/

Questions? Feedback?James PadenE-mail: James@VibrantSolutions.comPhone: 317-674-3434Website: http://www.VibrantSolutions.comBlog: http://www.MarketingTechBlog.comDownload: http://www.slideshare.net/VibrantSolutions