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Advanced Google Analytics for Blogging (and more)

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Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will …

Take your blog to the next level with better information on website visitors, social-media usage, website usability, search engine optimization and more - all through website analytics! James will compare a wide variety of analytics tools and take a detailed look at Google Analytics for blogging.

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Transcript

  • 1. Website Analytics for Blogging
    James Paden
    Blog Indiana
    August 14th, 2009
  • 2. What is Analytics?
    “Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.”
    - Web Analytics Association
  • 3. What does Analytics tell us?
    • Visitors: Unique, Location, Loyalty
    • 4. Traffic Sources: Websites, Keywords
    • 5. Pages: Views, Time on Page, Bounce/Exit Rate
    • 6. Goals: Conversion Rates, Funnel
    • 7. Usage: Clicks, Scrolling, Mouse Tracking
    • 8. Marketing: Rankings, Social Media, Comparisons
  • Why use Analytics?
    • Write more targeted content
    • 9. Write more engaging content
    • 10. Measure marketing effectiveness
    • 11. Create better call-to-actions
    • 12. Support advertising rates
  • Google Analytics
    • Free
    • 13. Industry Standard
    • 14. Advanced Segmentation
    • 15. Limited Customizability
    • 16. No User-Identifiable Information
    • 17. Social Media Metrics Plugin
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Google Feedburner
    • Free
    • 24. RSS Subscriber Stats
    • 25. RSS Engagement
    • 26. Industry Standard
    • 27. E-mail Subscription Form
    • 28. Insert Advertisements
  • 29. Woopra / Clicky
    • Free & Paid
    • 30. Real-Time Stats
    • 31. User-Identifiable Information
    • 32. Fancy / Rich Interface
    • 33. Woopra: Live Chat with Visitors
    • 34. Clicky: Visitor tagging
  • 35.
  • 36. HitTail
    • Paid, 60-Day Trial
    • 37. Keyword Tracking
    • 38. To-Do List
    • 39. Blogger/Typepad Integration
  • 40.
  • 41. Crazy Egg
  • 44.
  • 45. ClickTale
  • ChartBeat
    • Paid
    • 50. Realtime Dashboard
    • 51. Analytics, Interaction and Marketing
    • 52. Reading vs Writing vs Idle
  • 53. Wordpress.com Stats
    • Free
    • 54. Blog-Centric
    • 55. Easy Wordpress Installation
  • 56. Alexa
    • Free
    • 57. Publically Available
    • 58. Traffic Statistics
    • 59. Low Reliability for Small Sites
  • 60. Google Analytics: Goals
  • 61. Google Analytics: Goals
    Photo: http://www.searchenginejournal.com/tracking-practical-kpis-with-web-analytics/5755/
  • 62. Google Analytics: Comparison
  • 63. Google Analytics: Comparison
  • 64. Google Analytics: URL Tracking
  • 65. Google Analytics: URL Tracking
  • 66. Google Analytics: URL Tracking
  • 67. Google Analytics: URL Tracking
  • 68. Basic Google Analytics
    • Google Help: http://www.google.com/support/googleanalytics/
    • 69. Web Analytics, An Hour a Day: http://www.webanalyticshour.com/
  • Advanced Google Analytics
    • Goals: http://www.epikone.com/blog/2007/07/07/google-analytics-goals/http://www.webanalyticsworld.net/2009/03/10-must-track-google-analytics-goals.html http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/
    • 70. Segmentation: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • 71. Visitor Tagging: http://www.googlelytics.net/using-setvar-_utmsetvarutm_setvar-for-custom-segmentation/
  • Advanced Google Analytics
    • Segment by Authors: http://marketingtechblog.com/2009/03/12/how-to-track-by-author-with-google-analytics/
    • 72. Compare Time Periods: http://www.kaushik.net/avinash/2008/10/google-analytics-releases-advanced-segmentation.html
    • 73. URL Tagging: http://www.ppchero.com/url-tagging-tracking-ppc-campaigns-google-analytics/
  • Questions? Feedback?
    James Paden
    E-mail: James@VibrantSolutions.com
    Phone: 317-674-3434
    Website: http://www.VibrantSolutions.com
    Blog: http://www.MarketingTechBlog.com
    Download: http://www.slideshare.net/VibrantSolutions